Linking reflection practice with marketing competencies
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Author (Corporation)
Publication date
2025
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editor (Corporation)
Supervisor
Parent work
HEAd’25. 11th International Conference on Higher Education Advances
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
1057-1064
Patent number
Publisher / Publishing institution
Universitat Politecnica de Valencia
Place of publication / Event location
Valencia
Edition
Version
Programming language
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Practice partner / Client
Abstract
The role of reflection for students’ learning has been long recognised. However, drawbacks of many reflective tasks are missing assessment approaches. Additionally, the potential of using students’ reflection for assessing subject competencies is often overlooked. This conceptual paper provides (a) other lecturers with a case study, detailing the implementation and assessment of academic reflections in an undergraduate marketing course; and (b) researchers with preliminary data on students’ improved self-reflection and marketing competencies.
Keywords
Subject (DDC)
Event
11th International Conference on Higher Education Advances (HEAd)
Exhibition start date
Exhibition end date
Conference start date
17.06.2025
Conference end date
20.06.2025
Date of the last check
ISBN
978-84-1396-312-9
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Diamond
License
Citation
Miller, B. T., Nikoulina, A., & Felder, J. (2025). Linking reflection practice with marketing competencies. In J. Domenech, D. Menéndez Álvarez-Hevia, A. Martínez-Varea, & D. Brunetto (Eds.), HEAd’25. 11th International Conference on Higher Education Advances (pp. 1057–1064). Universitat Politecnica de Valencia. https://doi.org/10.4995/HEAd25.2025.19955