Digital Maturity Model - How companies can achieve sustainable competitiveness in the future and the digital age
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
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Type
04A - Book part
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Parent work
Digitalisierung und andere Innovationsformen im Management
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DOI of the original publication
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Series
Innovation und Unternehmertum
Series number
2
Volume
Issue / Number
Pages / Duration
201-226
Patent number
Publisher / Publishing institution
edition gesowip
Place of publication / Event location
Basel
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Abstract
For companies to be sustainably successful in the digital age, there are certain preconditions they must fulfill to be able to react to customer expectations and offer appropriate products or services competitively. This ability to proactively provide proper products or services within an adequate period is called Digital Maturity. To reach Dig-ital Maturity, companies must establish four preconditions: Customer Knowledge, Strategic Management, Technical Capability, and Cultural Agility. Those preconditions are called pillars of Digital Maturity. This chapter explains, why Digital Maturity concerns the whole company and requires different prerequisites on the leadership- as well as on the technical-, organizational, and cultural side of a company. The Digital Maturity assessment of the University of Applied Sciences and Arts Northwestern Switzerland is introduced and explains how to set up and incrementally perform a Digital Maturity assessment inside a company to continuously improve the companies’ Digital Maturity.
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ISBN
978-3-906129-97-6
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Expert editing/editorial review
Open access category
Closed
License
Citation
Fluri, J., & Schwaferts, D. (2019). Digital Maturity Model - How companies can achieve sustainable competitiveness in the future and the digital age. In A. H. Verkuil, K. Hinkelmann, & M. Aeschbacher (Eds.), Digitalisierung und andere Innovationsformen im Management (pp. 201–226). edition gesowip. https://irf.fhnw.ch/handle/11654/42593