Content Creation Habasit AG
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
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Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Habasit AG, Reinach
Abstract
Despite being a global leader in conveyor and processing belts, Habasit AG faces significant challenges in effectively communicating the value of SeleCalc to its niche audience of engineers. Current marketing strategies are insufficient in highlighting the advanced capabilities of the tool and its potential to enhance belt design efficiency. This gap underscores the need for a more in-depth and strategic content marketing approach to effectively showcase the benefits of SeleCalc. To address this, the thesis developed a tailored content creation and marketing strategy.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Baumberger, L., & Pierandrei, F. (2024). Content Creation Habasit AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49182