Guiding the Way - a Marketing Roadmap for a Guide Dog School in the Digital Age
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
The Guide Dog School, dedicated to helping visually impaired individuals, struggles to adapt to the digital age. Its current marketing efforts lack an online presence, limiting its ability to reach new audiences and effectively engage with potential upcoming donors. This challenge has become more pressing due to increased competition for donations and the need for a sustainable funding model. Developing a digital marketing strategy is crucial to overcome these barriers and ensure the school’s ongoing long-term success and impact.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
WIGGLI, Julia und Sascha MÜLLER, 2024. Guiding the Way - a Marketing Roadmap for a Guide Dog School in the Digital Age. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/49166