Corporate Gift Giving to Employees A case study on Swiss companies' practices
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Author (Corporation)
Publication date
2015
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Practice partner / Client
Mövenpick Schweiz AG, Baar
Abstract
For the research of this paper, the focus lies exclusively on corporate gift giving to employees with special attention to wine as a corporate gift. The main objective is to go beyond the theory of corporate gift giving, and to explore the real practices carried out by Swiss companies, namely their gift giving process to employees. In addition, business opportunities are identified for a corporate gift provider and indications on how to be successful in the Swiss market are included.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Calderoni, C., & Gemperle Monteiro, L. (2015). Corporate Gift Giving to Employees A case study on Swiss companies’ practices [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40174