Internationalization of a Swiss Liqueur - Market Entry into China
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Abstract
In this bachelor thesis, we analyzed a potential launch of a Swiss liqueur within the Chinese food and beverage market and aimed to explore the dynamics of this competitive environment.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
KAYIKCI, Mihriban und Tatiana CHRISTEN, 2020. Internationalization of a Swiss Liqueur - Market Entry into China. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39646