Development of E-commerce in times of the Corona crisis
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Author (Corporation)
Publication date
2022
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editor (Corporation)
Supervisor
Parent work
Proceedings of the ES 2022 + ML 2022 Proceedings
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
115-122
Patent number
Publisher / Publishing institution
IADIS
Place of publication / Event location
online
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
In 2020 and 2021, the coronavirus crises lead to an extraordinary e-commerce growth. Based on an empirical study among365 online retailers in Switzerland and Austria, the e-commerce developments during the corona crises were investigated.Nine out of ten online retailers demonstrate a sustainable e-commerce growth, and more than half have gained many newcustomers. In addition, many existing customers buy more frequently from online retailers, and/or buy larger quantities. In2020, most online shops had a strong order increase in product groups like garden, do-it-yourself, toys, furniture, sportsequipment, and food (more than 20% per year). Due to the e-commerce growth, online retailers are faced with differentchallenges in procurement, management, customer service, distribution, and IT. Moreover, new sales channels likemessenger and social commerce arise and classical formats are adapted. Therefore, omni-channel retailers test showrooms,click and collect, experiential, self-service, or pop-up stores. Finally, this contribution provides strategic and operationalimplications for online shop operators.
Keywords
Subject (DDC)
Event
20th International Conference e-Society 2022
Exhibition start date
Exhibition end date
Conference start date
12.03.2022
Conference end date
14.03.2022
Date of the last check
ISBN
978-989-8704-38-2
ISSN
Language
English
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
Zumstein, D., Oswald, C., & Brauer, C. (2022). Development of E-commerce in times of the Corona crisis. In P. Kommers, I. A. Sánchez, & P. Isaías (Eds.), Proceedings of the ES 2022 + ML 2022 Proceedings (pp. 115–122). IADIS. https://irf.fhnw.ch/handle/11654/48325