Strategies for the systematic and sustainable sales scaling at Complemedis AG
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Authors
Author (Corporation)
Publication date
2025
Type of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Complemedis AG, Trimbach
Abstract
Complemedis AG, a Swiss pharmacy specialising in Traditional Chinese Medicine, is trusted by professionals but faces growth limits due to uneven regional coverage, limited public visibility and a restricted practitioner network. Sales activities are concentrated in a few regions and depend on established relationships, leaving large parts of the Swiss market untapped. To remain competitive, the company needs a systematic, sustainable approach to address structural challenges, strengthen its market position, and open new growth opportunities.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Brignoli, J. (2025). Strategies for the systematic and sustainable sales scaling at Complemedis AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54798