Marketing plan for a Chinese product (insulation material for e-Drives)
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
LangSys GmbH, Olten
Abstract
This Bachelor thesis deals with a marketing plan for high quality insulation paper, mainly used for e-drives, applied by German e-drive manufacturers. The assignment was commissioned by LangSys GmbH, client of the University of Applied Science and Arts Northwestern Switzerland, and should ultimately serve DEAN in its expansion strategy. With the guidance of the client and his broad network, the students are asked to gather data for the marketing plan which intends to support the introduction and distribution of the insulation paper in Europe.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Hürlimann, Y., & Wittwer, M. (2020). Marketing plan for a Chinese product (insulation material for e-Drives) [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39609