Development of a Business Plan for an automotive supplier with focus on Market Analysis and Competitor Analysis
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Bachelor
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
LangSys, Olten
Zusammenfassung
The Chinese automotive supplier is in the current state of expanding its client portfolio with the acquisition of European Original Equipment Manufacturers (OEMs). To proceed with the company’s stated intention, this Bachelor Thesis creates a Business Plan, complemented by a conducted Market Analysis and Competitor Analysis, that should serve as guidelines.
Following questions will be answered with this Bachelor Thesis:
What is the given initial situation of the company as an automotive supplier in the motor market and what are the possible courses of action that can be derived from it?
What is the Unique Selling Proposition (USP) of the company?
How can the company achieve a competitive advantage over its competitors?
The Chinese automotive supplier is in the current state of expanding its client portfolio with the acquisition of European Original Equipment Manufacturers (OEMs). To proceed with the company’s stated intention, this Bachelor Thesis creates a Business Plan, complemented by a conducted Market Analysis and Competitor Analysis, that should serve as guidelines.
Following questions will be answered with this Bachelor Thesis:
What is the given initial situation of the company as an automotive supplier in the motor market and what are the possible courses of action that can be derived from it?
What is the Unique Selling Proposition (USP) of the company?
How can the company achieve a competitive advantage over its competitors?
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Indiran, A., & Sommer, K. (2019). Development of a Business Plan for an automotive supplier with focus on Market Analysis and Competitor Analysis [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40642