Development of a Business Plan for an automotive supplier with focus on Market Analysis and Competitor Analysis
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Authors
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Publication date
2019
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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LangSys, Olten
Abstract
The Chinese automotive supplier is in the current state of expanding its client portfolio with the acquisition of European Original Equipment Manufacturers (OEMs). To proceed with the company’s stated intention, this Bachelor Thesis creates a Business Plan, complemented by a conducted Market Analysis and Competitor Analysis, that should serve as guidelines.
Following questions will be answered with this Bachelor Thesis:
What is the given initial situation of the company as an automotive supplier in the motor market and what are the possible courses of action that can be derived from it?
What is the Unique Selling Proposition (USP) of the company?
How can the company achieve a competitive advantage over its competitors?
The Chinese automotive supplier is in the current state of expanding its client portfolio with the acquisition of European Original Equipment Manufacturers (OEMs). To proceed with the company’s stated intention, this Bachelor Thesis creates a Business Plan, complemented by a conducted Market Analysis and Competitor Analysis, that should serve as guidelines.
Following questions will be answered with this Bachelor Thesis:
What is the given initial situation of the company as an automotive supplier in the motor market and what are the possible courses of action that can be derived from it?
What is the Unique Selling Proposition (USP) of the company?
How can the company achieve a competitive advantage over its competitors?
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Indiran, A., & Sommer, K. (2019). Development of a Business Plan for an automotive supplier with focus on Market Analysis and Competitor Analysis [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40642