Market entry with trade of new watches into the pre-owned luxury watch market
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Valon Ajvazi
Abstract
The client has developed a long-standing passion for luxury watches over the past 12 years. However, this passion should not remain just a passion: Mr. Ajvazi wants to turn his passion into a business. He plans to enter the international pre-owned luxury watch market with new watches produced in 2018 or later. Since Mr. Ajvazi does not have sufficient knowledge about the watch market and experience in achieving a successful market entry, this Bachelor Thesis will address this situation and help Mr. Ajvazi to achieve a successful market entry.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Pajaziti, K. (2023). Market entry with trade of new watches into the pre-owned luxury watch market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42045