Positioning of the maternity ward of the Hirslanden Klinik Im Park
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Authors
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Publication date
2018
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Hirslanden Klinik Im Park, Zürich
Abstract
The public hospitals are increasing its service offerings and are therefore getting more competitive for the private hospitals. This forces private hospital to undertake actions in order not to lose its clientele. The maternity ward of the Hirslanden Klinik Im Park has recorded decreasing number of births in the recent years which leads to an unprofitable business unit. The overarching aim is to be able to get a turn and increase its number of births again.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Baumgartner, S. (2018). Positioning of the maternity ward of the Hirslanden Klinik Im Park [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41281