Marketing, PR and Fundraising Recommendation for an Early Music Ensemble
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Author (Corporation)
Publication date
2017
Typ of student thesis
Semesterarbeit
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Practice partner / Client
Early Music Ensemble , Basel
Abstract
The ensemble was founded in Basel in 2016. It has a broad "Early Music" repertoire, with a particular emphasis on the Italian Renaissance and Baroque period. As a fairly new ensemble, strategic development must start from scratch. The ensemble's aspiration is to be an internationally recognized top-league Early Music ensemble, also committed to musicological research by renowned musicologists and performance such rediscovered Early Music scores. The aim of the research project was to develop recommendations in the context of marketing, fundraising and branding.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Eggler, L., Halter, T., Nguyen, M. L., Phillipsen, B., Rohrer, S., & Tobler, J. (2017). Marketing, PR and Fundraising Recommendation for an Early Music Ensemble [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40236