Kundenorientierte Markenführung in der digitalen Transformation

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Authors
Author (Corporation)
Publication date
2021
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Course of study
Collections
Institut für Marktangebote und Konsumentscheidungen
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Type
01A - Journal article
Editors
Editor (Corporation)
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Parent work
Marketing Review St. Gallen
Special issue
Future of Food Marketing
DOI of the original publication
URI
https://irf.fhnw.ch/handle/11654/39112
Link
https://www.g-i-m.com/_Resources/Persistent/3e8f8f4685dd4d62e1eec3412b74aff6baa7fd9a/202105-Kundenorientierte-Markenf%C3%BChrung-in-der-digitalen-Transformation-Hauser-Fernow.pdf
Series
Series number
Volume
2021
Issue / Number
3
Pages / Duration
62-69
Patent number
Publisher / Publishing institution
Universität St. Gallen
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Edition
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Subject (DDC)
150 - Psychologie
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ISBN
ISSN
1865-6544
1865-7516
Language
German
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
Hauser, M., & Fernow Hannes. (2021). Kundenorientierte Markenführung in der digitalen Transformation. Marketing Review St. Gallen, 2021(3), 62–69. https://irf.fhnw.ch/handle/11654/39112
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