Digital (Agile) Marketing Strategy
Loading...
Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
FHNW School of Business, Olten
Abstract
Helpica is a startup in the building with the goal of creating a trusted platform connecting those requiring assistance with people willing to help. The task was to create a qualitative market research and a digital marketing concept that resonates with the target audience. The goal is building brand awareness, loyalty, engagement and trust. Helpica’s vision focused on connecting two different target audiences and enhancing lives through community support.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Filoni, F. (2023). Digital (Agile) Marketing Strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42044