Pro-social and other motivations of innovative start-ups
Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Course of study
Collections
Type
04A - Book part
Editors
Editor (Corporation)
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Parent work
Start-up cultures in times of global crises. Sustainable and innovative approaches
Special issue
DOI of the original publication
Link
Series
Sustainable Business Development
Series number
Volume
Issue / Number
Pages / Duration
27-42
Patent number
Publisher / Publishing institution
Springer Cham
Place of publication / Event location
Cham
Edition
Version
Programming language
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Practice partner / Client
Abstract
tart-ups can contribute to improving the sustainability of business activu0002ities in our society. In this study, start-ups that participated in the Swiss Innovation
Challenge, a business plan competition, were examined regarding their motivation
to found a company. The research question is, which role pro-social motivations of
entrepreneurs play in the founding of a start-up. This was examined with an analysis
of the start-ups’ motivations in general and secondly with a detailed analysis of their
sustainability orientation. First, in a literature review of possible categories of motiu0002vations, these were identifed: fnancial motives, self-realization and identity, recogu0002nition and status, better working conditions, family tradition, and a pro-social
sustainability motivation. Then, semi-structured interviews were conducted with
the start-up teams and qualitatively analyzed. Many of the teams mentioned identiu0002fcation with the project and self-realization, this was the dominant motive. While
most of the start-ups were proft-oriented, several interviewees also mentioned susu0002tainability motives, with varying priorities. The range of sustainability aspects was
particularly wide, also due to the very different business models. Founding teams
that included sustainability aspects into their business generally had a higher susu0002tainability orientation. Thus, raising the awareness of sustainable management
issues, education, and training could improve the sustainability impact of start-ups.
Keywords
Subject (DDC)
330 - Wirtschaft
658 - General Management
658 - General Management
Event
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Date of the last check
ISBN
978-3-031-53941-1
978-3-031-53944-2
978-3-031-53942-8
978-3-031-53944-2
978-3-031-53942-8
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Gold
License
Citation
MILOW, Uta und Arie Hans VERKUIL, 2024. Pro-social and other motivations of innovative start-ups. In: Arie Hans VERKUIL (Hrsg.), Start-up cultures in times of global crises. Sustainable and innovative approaches. Cham: Springer Cham. S. 27–42. Sustainable Business Development. ISBN 978-3-031-53941-1. Verfügbar unter: https://doi.org/10.26041/fhnw-11044