Web Analytics Strategy for the FHNW's Website studierendenprojekte.wirtschaft.fhnw.ch
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
Link
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Fachhochschule Nordwestschweiz FHNW, Olten
Abstract
The team is confronted with the problem that the vast amount of data generated through website traffic, is currently not analysed efficiently. One reason for this is that there is currently no defined web analytics strategy in place, and another reason is that only one analytical tool is used for the analysis of the website. The inefficient use of data, and deficiency of analytical tools and capabilities prevents the team to use the full analytical potential. To solve this problem, a new tool is introduced, and a web analytics strategy is defined by integrating both tools into the solution.
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Event
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Herlig, L. (2023). Web Analytics Strategy for the FHNW’s Website studierendenprojekte.wirtschaft.fhnw.ch [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41948