Technology-related Diversification of Companies with Narrow Market Scope
04 - Beitrag Sammelband oder Konferenzschrift
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Created while belonging to FHNW?
The research project shows three main contributions: • first, it offers insights into the identification of core competencies as a starting point in the search for diversification fields (via the "job-to-be-done" perspective); • second, it clarifies the early stage of the diversification process by integrating the lead user method into the "fuzzy front end of innovation" (Gassmann/Schweitzer, 2014; Cooper, 2001); and • third, it delivers an empirically and practically approved process (with tools and instruments) that can be used by more or less experienced SMEs and consulting firms.