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dc.contributor.authorLombriser, Roman
dc.contributor.authorSchillo, Katrin
dc.contributor.authorZiltener, Andreas
dc.contributor.editorLombriser, Roman
dc.date.accessioned2017-03-13T08:01:24Z
dc.date.available2017-03-13T08:01:24Z
dc.date.issued2016-10-27
dc.identifier.urihttp://hdl.handle.net/11654/24532
dc.description.abstractThe research project shows three main contributions: • first, it offers insights into the identification of core competencies as a starting point in the search for diversification fields (via the "job-to-be-done" perspective); • second, it clarifies the early stage of the diversification process by integrating the lead user method into the "fuzzy front end of innovation" (Gassmann/Schweitzer, 2014; Cooper, 2001); and • third, it delivers an empirically and practically approved process (with tools and instruments) that can be used by more or less experienced SMEs and consulting firms.
dc.description.urihttp://isbe.org.uk/conference-2016/isbe-2016-best-paper-awards/
dc.language.isoen
dc.relation.ispartofISBE Conference 2016 (Institute for Small Business and Entrepreneurship)
dc.accessRightsAnonymous
dc.subjecttechnology related diversification, lead user, core competences
dc.titleTechnology-related Diversification of Companies with Narrow Market Scope
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.spatialParis
dc.event.start2016-10-27
dc.event.end2016-10-28
dc.audienceScience
fhnw.publicationStatePublished
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandNo
fhnw.IsStudentsWorkno


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