Pool More, Drive Less: An In-Depth Qualitative Investigation of Barriers and Motivators of Ride-Pooling in Autonomous Vehicles

Abstract

Ride-pooling (RP) in autonomous vehicles (AVs) has the potential to combine the sustainability of public transport with the comfort of a private car. In our study we investigated consumers’ acceptance of RP in AVs through in-depth qualitative interviews, identifying relevant barriers and motivators of using this new mobility service.