Institut für Unternehmensführung

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SMEs talk - startups walk. How startups can benefit from the use of a digital maturity model for SMEs as part of digital transformation?
(Springer, 2024) Klotz, Patrick; Eisenbart, Barbara; Verkuil, Arie Hans [in: Start-up cultures in times of global crises. Sustainable and innovative approaches]
While digital transformation has been widely implemented in large corporations, there is a big potential for startups and SMEs which are lacking behind in utilizing this opportunity. This paper aims to raise awareness among startups and SMEs about digital transformation by developing a digital maturity model adopted especially for international distributed work. The model serves as a framework for startups and SMEs to understand which dimensions influence and are important for digital transformation, and what specific questions are relevant for each of the dimensions.
04A - Beitrag Sammelband
Prof. Rudolf Dutter (1946-2023): Ein Nachruf
(Austrian Statistical Society, 07/2023) Filzmoser, Peter; Templ, Matthias [in: Austrian Journal of Statistics]
Der ehemalige TU Wien Professor Rudolf Dutter verstarb am 5. Mai 2023 an den Folgen seiner langjährigen Diabetes-Erkrankung. Prof. Dutter war von 1997 bis 2003 Redakteur der Österreichischen Zeitschrift für Statistik (Austrian Journal of Statistics), und diese Tätigkeit hat er mit viel Engagement im Sinne der Österreichischen Statistischen Gesellschaft geleistet. Eine seiner Aktivitäten war die Einrichtung und der Betrieb einer Website für die Zeitschrift, die einen "Open Access" Zugriff auf die Artikel ermöglichte. Ein kurzer Nachruf in dieser Zeitschrift, auch als Information für die Mitglieder der Gesellschaft, scheint daher mehr als passend zu sein.
01A - Beitrag in wissenschaftlicher Zeitschrift
Der TT-BMI Design Sprint Ansatz zur Initiierung von Geschäftsmodellinnovationen für Nachhaltigkeit mit Studierenden und KMUs
(Institut für Unternehmensführung, 04.04.2023) Wyss, Ananda; von Kutzschenbach, Michael; Meyer, Rolf
05 - Forschungs- oder Arbeitsbericht
Green, mean or sheen? Balancing student mobility exchange programmes sustainably. Towards an integrated approach to international student experience
(2023) Buttery, Robert; Göldi, Susan
Möglichst viele Studierende sollen während ihres Studiums internationale Erfahrung sammeln können. Studierende lernen dadurch in modernen inter- und multikulturellen Teams und über Sprach- und Landesgrenzen hinaus erfolgreich zu kooperieren. Idealerweise erfahren die Studierenden International Exposure im ordentlichen Studienalltag und bauen dadurch zusätzlich Cultural Intelligence auf und Vorurteile ab. Damit das in nachhaltiger Weise gelingen kann, braucht es neben der physischen Studierendenmobilität auch virtuelle Mobilität. Dafür eignen sich neue entwickelte Formate wie Virtual Exchange (VE) und Collaborative Online International Learning (COIL). Für eine umfassende Umsetzung von VE und COIL braucht es entsprechende Internationalisierungsstrategien bei Hochschulen sowie Investment und Innovation ins Curriculum.
06 - Präsentation
Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery
(Springer, 2023) Haupt, Martin; Rozumowski, Anna; Freidank, Jan; Haas, Alexander [in: Electronic Markets]
Chatbots as prominent form of conversational agents are increasingly implemented as a user interface for digital customer interactions on digital platforms and electronic markets, but they often fail to deliver suitable responses to user requests. In turn, individuals are left dissatisfied and turn away from chatbots, which harms successful chatbot implementation and ultimately firm’s service performance. Based on the stereotype content model, this paper explores the impact of two universally usable failure recovery messages as a strategy to preserve users’ post-recovery satisfaction and chatbot re-use intentions. Results of three experiments show that chatbot recovery messages have a positive effect on recovery responses, mediated by different elicited social cognitions. In particular, a solution-oriented message elicits stronger competence evaluations, whereas an empathy-seeking message leads to stronger warmth evaluations. The preference for one of these message types over the other depends on failure attribution and failure frequency. This study provides meaningful insights for chatbot technology developers and marketers seeking to understand and improve customer experience with digital conversational agents in a cost-effective way.
01A - Beitrag in wissenschaftlicher Zeitschrift
Evaluation der GMI-Initiative: Ein Projekt von Schwyz Next in Zusammenarbeit mit der Fachhochschule Nordwestschweiz
(Fachhochschule Nordwestschweiz FHNW, 2023) Schmutz, Therese; Meyer, Dario; Meyer, Rolf
Schwyz Next unterstützt und vernetzt Unternehmen und Institutionen im Kanton Schwyz, die sich für Zukunftstrends interessieren, Innovationen realisieren und Erfahrungen teilen wollen. In diesem Rahmen wurde 2020 gemeinsam mit der Fachhochschule Nordwestschweiz die «Geschäftsmodellinnovations-Initiative» lanciert. Die vorliegende Evaluation betrachtet die 21 Webinare, 6 Makeathons und 4 Workshops sowie die Tools, Case Studies und weiteren Unterstützungsangebote auf der GMI-Plattform, um einerseits die vergangenen Veranstaltungen zu evaluieren und andererseits wiederum Erkenntnisse für die Zukunft mitzunehmen. Aus der Onlinebefragung und den 12 qualitativen Interviews geht hervor, dass Unternehmer:innen die Sicherheit schätzen, die ihnen die GMI-Initiative gibt, das persönliche Networking und den Input von aussen durch Expert:innen und andere Teilnehmende zu den aktuellen Herausforderungen des eigenen Unternehmens. Insbesondere das Format des Makeathons und physische Networkingveranstaltungen werden geschätzt und gewünscht.
05 - Forschungs- oder Arbeitsbericht
Intuitive individuelle Förderung des Lerntransfers durch Vorgesetzte. Am Beispiel Weiterbildung Lokpersonal SBB
(Schweizerischer Verband für Weiterbildung, 2023) Lemp, Marcel; Göldi, Susan [in: Education Permanente: Schweizerische Zeitschrift für Weiterbildung]
Eine Studie untersucht, ob und wie Vorgesetzte den Lerntransfer in der betrieblichen Weiterbildung fördern. Dazu wurden acht Vorgesetzte von Lokführerinnen und -führern im Personenverkehr der Schweizerischen Bundesbahnen (SBB) befragt. Es zeigt sich, dass Vorgesetzte eine wesentliche Rolle im Lerntransfer spielen. Dabei lässt sich eine gewissermassen natürliche Individualisierung in der betrieblichen Bildung erkennen. Vorgesetzte sehen sich zwar nicht in der Verantwortung, den Lerntransfer geplant zu unterstützen und geben den Mitarbeitenden nur selten Feedback zur Transferleistung. Intuitiv unterstützen jedoch alle Befragten sehr individuell und mit transferförderlichen Massnahmen.
01B - Beitrag in Magazin oder Zeitung
Automatisierte Zuchtboxen zur kreislaufwirtschaftlichen Produktion von Heuschrecken als proteinreiches Legehennenfutter in Landwirtschaftsbetrieben
(Staatssekretariat für Bildung, Forschung und Innovation SBFI, 2023) Daub, Claus-Heinrich; Bertschi, Christoph; Rieder, Wolfgang; Müller, Martina; Hudritsch, Marcus
Entwicklung und Optimierung automatisierter Zuchtboxen zur kreislaufwirtschaftlichen Produktion von Heuschrecken als proteinreiches Legehennenfutter in Landwirtschaftsbetrieben plus zugehörige nachhaltige Geschäftsmodelle
05 - Forschungs- oder Arbeitsbericht
Didaktische Richtlinien für eine gendersensitive Lehre
(HWR Berlin, 2023) Kirch, Johannes; Eisenbart, Barbara; Wiesner, Heike; Schütze, Judith
In diesem Beitrag wird ein innovativer Ansatz zur genderbewussten Gestaltung von Lehre in der Aus- und Weiterbildung beschrieben, welche als Handreichung für das Lehren und Lernen an Hochschulen genutzt werden kann.
05 - Forschungs- oder Arbeitsbericht
Interkulturelle Kommunikation - Schlüsselfaktor für künftigen Erfolg
(Engeli, 2023) Moser, Mark; Weber, Christian E. [in: KMU-Magazin]
Lange wurde Multikulturalität als Zusammenkommen unterschiedlicher Nationalitäten verstanden. Dieses Verständnis greift heute zu kurz. Im Unternehmen treffen vermehrt unterschiedliche Kulturen aufeinander. Nur Unternehmen, welche über interkulturelle Kommunikationskompetenz verfügen, werden künftig erfolgreich sein und Mitarbeitende anziehen.
01B - Beitrag in Magazin oder Zeitung
Urban resistance to occupation. An underestimated element of land warfare
(U.S. Army War College, 2023) Stringer, Kevin; Hooiveld, Jelle [in: Parameters]
Due to a global trend toward urbanization and Russian and Chinese aggression toward Ukraine and Taiwan, respectively, urban resistance to occupation merits greater study. The research here presents a much-needed and unique analysis of Dutch-language primary sources on the Netherlands’ World War II urban resistance to occupation. It provides deeper insights into the occupation experiences of a highly urbanized, densely populated country in which clandestine underground and auxiliary elements played paramount roles in resistance efforts for most of the occupation period. It also illustrates the feasibility of overt, guerrilla-based activity in urban environments during the final phase of a conflict and offers insights into an understudied Landpower activity that modern at-risk countries should develop and hone.
01A - Beitrag in wissenschaftlicher Zeitschrift
Assessing the quality and impact of eHealth tools: systematic literature review and narrative synthesis
(JMIR Publications, 2023) Jacob, Christine; Lindeque, Johan Paul; Klein, Alexander; Ivory, Chris; Heuss, Sabina; Peter, Marc K. [in: JMIR Human Factors]
Background: Technological advancements have opened the path for many technology providers to easily develop and introduce eHealth tools to the public. The use of these tools is increasingly recognized as a critical quality driver in health care; however, choosing a quality tool from the myriad of tools available for a specific health need does not come without challenges. Objective: This review aimed to systematically investigate the literature to understand the different approaches and criteria used to assess the quality and impact of eHealth tools by considering sociotechnical factors (from technical, social, and organizational perspectives). Methods: A structured search was completed following the participants, intervention, comparators, and outcomes framework. We searched the PubMed, Cochrane, Web of Science, Scopus, and ProQuest databases for studies published between January 2012 and January 2022 in English, which yielded 675 results, of which 40 (5.9%) studies met the inclusion criteria. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines and the Cochrane Handbook for Systematic Reviews of Interventions were followed to ensure a systematic process. Extracted data were analyzed using NVivo (QSR International), with a thematic analysis and narrative synthesis of emergent themes. Results: Similar measures from the different papers, frameworks, and initiatives were aggregated into 36 unique criteria grouped into 13 clusters. Using the sociotechnical approach, we classified the relevant criteria into technical, social, and organizational assessment criteria. Technical assessment criteria were grouped into 5 clusters: technical aspects, functionality, content, data management, and design. Social assessment criteria were grouped into 4 clusters: human centricity, health outcomes, visible popularity metrics, and social aspects. Organizational assessment criteria were grouped into 4 clusters: sustainability and scalability, health care organization, health care context, and developer. Conclusions: This review builds on the growing body of research that investigates the criteria used to assess the quality and impact of eHealth tools and highlights the complexity and challenges facing these initiatives. It demonstrates that there is no single framework that is used uniformly to assess the quality and impact of eHealth tools. It also highlights the need for a more comprehensive approach that balances the social, organizational, and technical assessment criteria in a way that reflects the complexity and interdependence of the health care ecosystem and is aligned with the factors affecting users’ adoption to ensure uptake and adherence in the long term.
01A - Beitrag in wissenschaftlicher Zeitschrift
Leading in society 5.0, The 5Co leadership concept
(2023) Aeschbacher, Marc; Legena, Valeria; Gerber, Aurona; Hinkelmann, Knut [in: Proceedings of society 5.0 conference 2023]
04B - Beitrag Konferenzschrift
Stochastische Frontieranalyse – ein geeignetes Konzept zur Messung der Effizienz von Forstbetrieben?
(2023) Heimsch, Fabian; Datta, Souvik; Heimsch, Thomas; Buergi, Patric
06 - Präsentation
Erfolgsfaktoren. Was ist wichtig an Caring Communities?
(Springer, 2023) Steinebach, Christoph; Sempach, Robert; Schulte, Volker; Steinebach, Christoph; Sempach, Robert; Zängl, Peter [in: Care schafft Community - Community braucht Care.]
Beschreibung der Ergebnisse einer Befragung von Verantwortlichen und Mitgliedern der Tavolata-Tischgemeinschaften in der Schweiz vor und entwickeln daraus Empfehlungen für die Gestaltung von Caring Communities gemeinsam mit dem Migros Kulturprozent.
04A - Beitrag Sammelband
‘Social’ media? How Swiss hospitals used social media platforms during the early months of the COVID-19 pandemic crisis
(Elsevier, 2023) Heuss, Sabina; Zachlod, Cécile; Miller, Barbara Therese [in: Public Health]
01A - Beitrag in wissenschaftlicher Zeitschrift
New urban habit
(2023) Dettwiler, Raymond
Studies have shown that inner-city centers are continuously decreasing in general activity and popularity among their citizens. Digital technology could provide valuable insights into behavioral changes among the population. Digitalization poses new challenges and opportunities. This pilot study focuses on the foundation and future of data privacy and data protection of activity tracking to research the implications of transparent and conscious user data management. In the experiments, we conducted walking tours with focus groups (N=15) on the 8th and 18th of December in Basel city center to generate a overview of the opinions, inputs, and requirements. The experiment consisted of three parts. The “pre-experiment” questionnaire took place in the beginning. The goal was to understand how participants feel about the subject matter, how interested and knowledgeable they are, and how comfortable they feel with the current situation regarding the processing of personal data. The experiment continued walking through Basel’s city center in groups accompanied by a team member while tracked by the activity tracking app installed on the participants’ own mobiles. The app is called “Adidas Runtastic,” and it is mainly used for fitness-oriented physical activity tracking. Participants were given no restrictions on where to go. The scope was first to gather input regarding the participants’ usual shopping habits and their general opinions on the city center, such as favorite shops. Secondly, questions regarding potential gratifications posed such as coupons, free drinks, etc. Lastly, questions were asked regarding the data tracking, such as the comfort level of being tracked while showing participants the gathered data and whether they would feel comfortable sharing data with third parties. The last part was a “post-experiment” questionnaire conducted directly at the end of the experiment. The questions were focused on participants’ willingness and level of comfort to share their personal data with third parties.
06 - Präsentation
FDI motives and city location preferences in the automotive and commercial banking industries
(Emerald, 2023) Danes, Dan; van Eijck, Patrick; Lindeque, Johan Paul; Meyer, Mona; Peter, Marc K. [in: Competitiveness Review]
Cities remain an understudied unit of analysis for understanding the motives of multinational enterprises’ (MNE) foreign direct investment (FDI), with subnational locations in International Business (IB) research to date predominantly captured via the phenomenon of agglomeration. As regional integration projects, such as the European Union and to a lesser degree NAFTA, increasingly reduce the importance of national institutional environments, this paper argues regional and subnational levels become more important for studying MNE location choice. A qualitative deductive bottom-up multiple-case study research design is adopted to study the city location choices and FDI motives of six automotive and six commercial banking companies. These purposefully sampled manufacturing and service MNEs have different home countries and regional orientations. Data on their foreign investments across the ex-tended Triad of Europe, North America and Asia-Pacific were collected for the time period of 2000-2021. Findings suggest that different classes of city tend to attract specific types of FDI and that these patterns might vary across sectors and be influenced by the regional strategic orientations of MNEs. Industry specific findings reveal the importance of related and support industries and partners in a city location for the automotive MNEs, while the commercial banks seek investment opportunities in cities that allow acquisition targets that have an attractive customer based and will improve their local market knowledge. The findings provide evidence in support of MNEs in manufacturing and service industries perceiving the attractiveness of three city types in different ways across the Triad regions.
01A - Beitrag in wissenschaftlicher Zeitschrift
Sustainability orientation in conventional start-ups
(Maastricht University Press, 2023) Milow, Uta; Gonzalez, Abel Diaz; Koning, Juliette; Bocken, Nancy [in: Building partnerships for more sustainable, resilient and regenerative business models. Introduction to the New Business Models 2023 Conference proceedings]
Sustainable entrepreneurship research often evaluates start-ups that pursue a sustainability goal as a main aspect in their business model or at least follow an ethical motivation. In this study so called conventional start-ups will be examined that do not have this special sustainability focus or ethical motivation as a core of their business model. The question is if and in which areas these numerous start-ups contribute to sustainability in our economy and how this contribution could be improved. Therefore, the sustainability orientation and previous experience in sustainability management of the founding teams was examined. Secondly, the types of ecological and social contributions and their extend were explored. 26 start-ups were interviewed with a semi-structured interview guide. In this explorative study, the interview transcripts were qualitatively analyzed. Many teams claim to have a sustainability-oriented mindset. The experience in managing sustainability issues in previous jobs or projects is low, though. Overall, ecological and social issues play a minor role in the analyzed conventional start-ups' founding processes, and if, they mostly contribute to areas that are easy to implement. The focus of the start-ups was to first enter the market and gain revenue and include sustainability aspects later. As start-ups would have the chance to include sustainability improvements more easily at an early stage, though, support should be developed that offers training and best practice for conventional start-ups. The generally positive attitude of the interviewees towards sustainability is promising. Future research could further explore sustainability contribution patterns of conventional business models to make support more effective.
04B - Beitrag Konferenzschrift
Start-up incubators for refugees. Applying psychological methods to increase chances of entrepreneurial success
(Universidade Portucalense, 2023) Hinz, Andreas; Nido, Miriam; Hell, Benedikt; Moreira, Fernando; Jayantilal, Shital [in: Proceedings of the European Conference on Innovation and Entrepreneurship (ECIE)]
An increasing number of start-up incubators offer programmes designed specifically for refugees. They provide entrepreneurship training and access to a closely-knit community for start-up development. Beyond that, they also support refugees in overcoming typical challenges, including a lack of language skills and required qualifications, an uncertain residence status, discrimination and psychological distress on various levels. While these incubators have already contributed to refugees’ social and economic integration, the number of successful participants is still relatively low. The question remains about what can be done to multiply the potential so that more significant numbers of refugees can benefit. To support incubators in achieving more significant numbers, this work presents a framework of methods and tools based on health and organisational psychology literature. More specifically, this work focuses on methods and tools to be applied during two critical phases of the incubation cycle, namely the selection process and the actual programme. First, suitable candidates may be overlooked and/or less suitable candidates admit-ted during selection. This work proposes approaches to improve the accuracy of assessment methods so that more significant numbers of candidates with good chances of success are admit-ted. In addition, these methods can help identify those candidates who may appear unsuitable at first sight but could likely get ready with a preparatory course before joining the programme. Second, participants may have difficulty keeping up during the programme for various reasons (often related to the mentioned challenges) and therefore drop out early. This work proposes science-based approaches which help to adapt and improve existing programme elements and/or implement new elements to increase the chances of successful programme completion. Overall, this work seeks to contribute to the academic discussion on innovative approaches to upscale the work of incubators for refugees. Further research will involve co-developing practical approaches with incubators for refugees, cooperating on the implementation, and measuring impact. The goal of providing incubators with relevant practical insights is to deploy more significant numbers of refugees as entrepreneurs and contribute to broader social and economic impact.
04B - Beitrag Konferenzschrift

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