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- PublikationSMEs talk - startups walk. How startups can benefit from the use of a digital maturity model for SMEs as part of digital transformation?(Springer, 2024) Klotz, Patrick; Eisenbart, Barbara; Verkuil, Arie Hans [in: Start-up cultures in times of global crises. Sustainable and innovative approaches]While digital transformation has been widely implemented in large corporations, there is a big potential for startups and SMEs which are lacking behind in utilizing this opportunity. This paper aims to raise awareness among startups and SMEs about digital transformation by developing a digital maturity model adopted especially for international distributed work. The model serves as a framework for startups and SMEs to understand which dimensions influence and are important for digital transformation, and what specific questions are relevant for each of the dimensions.04A - Beitrag Sammelband
- PublikationProf. Rudolf Dutter (1946-2023): Ein Nachruf(Austrian Statistical Society, 07/2023) Filzmoser, Peter; Templ, Matthias [in: Austrian Journal of Statistics]Der ehemalige TU Wien Professor Rudolf Dutter verstarb am 5. Mai 2023 an den Folgen seiner langjährigen Diabetes-Erkrankung. Prof. Dutter war von 1997 bis 2003 Redakteur der Österreichischen Zeitschrift für Statistik (Austrian Journal of Statistics), und diese Tätigkeit hat er mit viel Engagement im Sinne der Österreichischen Statistischen Gesellschaft geleistet. Eine seiner Aktivitäten war die Einrichtung und der Betrieb einer Website für die Zeitschrift, die einen "Open Access" Zugriff auf die Artikel ermöglichte. Ein kurzer Nachruf in dieser Zeitschrift, auch als Information für die Mitglieder der Gesellschaft, scheint daher mehr als passend zu sein.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationDer TT-BMI Design Sprint Ansatz zur Initiierung von Geschäftsmodellinnovationen für Nachhaltigkeit mit Studierenden und KMUs(Institut für Unternehmensführung, 04.04.2023) Wyss, Ananda; von Kutzschenbach, Michael; Meyer, Rolf05 - Forschungs- oder Arbeitsbericht
- PublikationErfolgsfaktoren. Was ist wichtig an Caring Communities?(Springer, 2023) Steinebach, Christoph; Sempach, Robert; Schulte, Volker; Steinebach, Christoph; Sempach, Robert; Zängl, Peter [in: Care schafft Community - Community braucht Care.]Beschreibung der Ergebnisse einer Befragung von Verantwortlichen und Mitgliedern der Tavolata-Tischgemeinschaften in der Schweiz vor und entwickeln daraus Empfehlungen für die Gestaltung von Caring Communities gemeinsam mit dem Migros Kulturprozent.04A - Beitrag Sammelband
- PublikationStrategisches Management. Strategien entwickeln und umsetzen in einer digital-vernetzten Welt(Versus, 2023) Lombriser, Roman; Abplanalp, Peter; Piesold, Ralf-Rainerklassisches Lehrbuch zum Strategischen Management mit Update zum Thema Digitalisierung02 - Monographie
- PublikationAuftrag zur Erhebung des österreichischen Weltraumsektors(Fachhochschule Nordwestschweiz FHNW, 2023) Barjak, Franz; Heimsch, Fabian; Thees, OscarDer österreichische Weltraumsektor besteht aus mindestens 150 Organisationen, von denen 60% dem Unternehmenssektor, 30% dem Wissenschaftssektor und 10% dem öffentlichen Sektor und sonstigen Organisationen angehören. Er umfasst in der Summe mindestens 1200 Mitarbeitende, die vielfach in kleinen Einheiten (Unternehmen und Organisationseinheiten von Wissenschaftseinrichtungen) beschäftigt sind. Die Arbeitsstätten im Weltraumsektor konzentrieren sich überwiegend auf die Bundesländer Wien, Steiermark und Niederösterreich. Das Engagement der Unternehmen in Forschung und Entwicklung ist mit 70-80% der Vollzeitäquivalente sehr hoch. Wie auf europäischer und internationaler Ebene ist Weltraum auch in Österreich ein Hochtechnologiesektor. Der Weltraumsektor generiert Gesamteinnahmen von mindestens 184 Mio. Euro pro Jahr. Das Weltraumgeschäft ist primär, aber nicht nur, ein Exportbusiness für die institutionelle Raumfahrt. Die Unternehmen des Weltraumsektors sind zu 80% im Besitz von Inländern. Internationale Eigentümer sind in der Minderheit. Bei den Einnahmen dominiert das Upstream Business eindeutig gegenüber dem Downstream Business (88% gegenüber 12%). Auch wenn das Downstream-Segment von der Einnahmeseite her klein ist, ist trotzdem knapp ein Drittel der Unternehmen und Forschungseinheiten in ihm aktiv. Dies lässt sich auch durch positive Wachstumserwartungen erklären. Start-up Unternehmen mit Weltraumaktivitäten gibt es ebenfalls vor allem im Upstream-Segment. Im Downstream-Segment ist die Gründungstätigkeit derzeit schwächer sowohl hinsichtlich Unternehmenszahl als auch Einnahmen der neu gegründeten Unternehmen. Zwei Drittel der Weltraumeinnahmen fallen in den Teilsektoren Erdbeobachtung, Raumtransport und satellitenbasierte Telekommunikation an. Die Zukunftserwartungen der befragten Akteure hinsichtlich der Ausweitung des Portfolios an Gütern und Dienstleistungen sowie der Einnahmen sind für den Zeitraum der kommenden drei Jahre insgesamt sehr positiv.05 - Forschungs- oder Arbeitsbericht
- PublikationChallenging the existing approach to business model innovation for sustainability. How might a co-emergent approach to change move us beyond the “(Business) Model” paradigm(Maastricht University Press, 2023) von Kutzschenbach, Michael; Wyss, Ananda; Kerr, Iain; Frasca, Jason [in: New Business Models Conference Proceedings 2023]The Circular Economy concept has gained interest in recent times but has also received criticism for their lack of holistic and radical approaches in addressing the root of sustainability issues. Experimentation is rightly considered necessary in business model innovation for sustainability (BMIfS). However, current approaches to experimentation have limitations and biases that lead to incremental changes rather than the necessary transformative change. We contend that existing approaches to experimentation must be rooted in something other than incremental change. The focus on short-term results and existing problematic models hinders achieving greater sufficiency and regeneration. A more radical, world-making business model innovation is needed to overcome these limitations. This calls for aspirational approaches that involve an experimental, co-emergent process that embraces open-ended experimentation and co-creation with stakeholders. The concept of emergence is critical in this regard, as it requires a deliberate open-ended process to co-emerge with experiments. The concept of exaptation, borrowed from evolutionary biology, can be combined with co-emergent processes to bring about qualitative novelty and foster a more exploratory co-evolutionary approach to innovation. This radical, world-making approach to BMIfS offers a promising approach to lead to transformative change. By embracing exaptation and co-emergence, organizations can co-evolve dynamically with new possibilities and are thus better equipped to navigate the complex and ever-changing landscape of sustainability. Our research aims to develop further this co-emergent alternative for BMIfS with a context-sensitive approach based on heuristics, not rules.04B - Beitrag Konferenzschrift
- PublikationFinancial openness and inequality(2023) Spasova, Tsvetana; Avdjiev, Stefan06 - Präsentation
- PublikationA practical recipe for open innovation for the circular economy(2023) Pavlova, Pavlina; Wyss, Ananda; von Kutzschenbach, Michael; Daub, Claus-HeinrichThe article proposes a hybrid approach that combines various design methods to organize and deliver successful open innovation ideation workshops to prototype new circular products and services. Three case studies are presented, including two intra-company collaboration workshops and a creativity and interdisciplinary workshop for students. A well-defined workshop setup structure and tools used are presented to enable practitioners to run similar workshops. The challenges and solutions developed during the case study workshops are summarized, and funding and realization details are provided. The paper emphasizes that the workshops are just the first step towards realizing circular economy solutions and further support and resources are needed to bring the ideas to fruition.06 - Präsentation
- PublikationProblem-based action learning for sustainability innovation between students and companies(2023) Wyss, Ananda; von Kutzschenbach, Michael06 - Präsentation
- PublikationSocial media resonance of Covid-19 containment and vaccination in Switzerland. An analysis of the adoption of public health information and misinformation(2023) Verhoeven, Marcel [in: Perspectives on media trust]04B - Beitrag Konferenzschrift
- PublikationPanorama et observatoire de l'Agenda 2030 au niveau local - ancrer les Objectifs de Développe-ment Durable ODD dans la gestion des tâches et processus communaux(Fachhochschule Nordwestschweiz FHNW, 2023) Schneider, Gerhard; Daub, Claus-Heinrich; Rossel, Dominique; Pamingle, Leila; Zimmermann, JenniferWissenschaftlicher Schlussbericht zu Innosuisse-Projekt 31579.1 IP-SBM05 - Forschungs- oder Arbeitsbericht
- PublikationSustainability orientation in conventional start-ups(Maastricht University Press, 2023) Milow, Uta; Gonzalez, Abel Diaz; Koning, Juliette; Bocken, Nancy [in: Building partnerships for more sustainable, resilient and regenerative business models. Introduction to the New Business Models 2023 Conference proceedings]Sustainable entrepreneurship research often evaluates start-ups that pursue a sustainability goal as a main aspect in their business model or at least follow an ethical motivation. In this study so called conventional start-ups will be examined that do not have this special sustainability focus or ethical motivation as a core of their business model. The question is if and in which areas these numerous start-ups contribute to sustainability in our economy and how this contribution could be improved. Therefore, the sustainability orientation and previous experience in sustainability management of the founding teams was examined. Secondly, the types of ecological and social contributions and their extend were explored. 26 start-ups were interviewed with a semi-structured interview guide. In this explorative study, the interview transcripts were qualitatively analyzed. Many teams claim to have a sustainability-oriented mindset. The experience in managing sustainability issues in previous jobs or projects is low, though. Overall, ecological and social issues play a minor role in the analyzed conventional start-ups' founding processes, and if, they mostly contribute to areas that are easy to implement. The focus of the start-ups was to first enter the market and gain revenue and include sustainability aspects later. As start-ups would have the chance to include sustainability improvements more easily at an early stage, though, support should be developed that offers training and best practice for conventional start-ups. The generally positive attitude of the interviewees towards sustainability is promising. Future research could further explore sustainability contribution patterns of conventional business models to make support more effective.04B - Beitrag Konferenzschrift
- PublikationMinority entrepreneurship in Switzerland. The challenges and needs of Brazilian women entrepreneurs(Universidade Portucalense, 2023) Meyer, Dario; Schmutz, Therese; Meyer, Rolf; Moreira, Fernando; Jayantilal, Shital [in: Proceedings of the 18th European Conference on Innovation and Entrepreneurship]The number of Brazilian citizens in Switzerland has risen significantly over the past decades by factor 24 compared to the total foreign population, which grew by factor 2.5. As with many migrant groups, integration into the labour market is difficult. This can lead to a higher number of people choosing to start their own business. Brazilians in their home country are more entrepreneurial than Swiss people and among Brazilian women, 17.3% are entrepreneurially active. This can partly be explained with less options on the labour market – a challenge that Brazilian women also experience in Switzerland. Therefore, entrepreneurship also became a viable career option abroad. Little is known about neither the businesses, the challenges, and the needs of female Brazilian entrepreneurs, nor of female entrepreneurs of other minority groups. This paper looked at these points to find out how they can be supported best to enhance their businesses. The findings will be of use for entrepreneurs themselves, as well as for supporting organisations to adapt their offerings. To get the required insights, we took a quantitative approach and surveyed 54 Brazilian women in Switzerland with an online questionnaire. The participants were members of a Brazilian women business club. The results were analysed using SPSS. The entrepreneurs came to Switzerland mainly for love and family reasons. The businesses are small, mainly targeting the Brazilian community and only a small minority can sustain themselves from their self-employment alone. While the financial success is rather low, the personal satisfaction of having a business is very high. The biggest challenges are finding customers, where also the biggest need for support is. The results show that the support structures are not accessible enough for founders from minority groups and that offerings need to be adjusted to have a broader reach.04B - Beitrag Konferenzschrift
- PublikationGreen, mean or sheen? Balancing student mobility exchange programmes sustainably. Towards an integrated approach to international student experience(2023) Buttery, Robert; Göldi, SusanMöglichst viele Studierende sollen während ihres Studiums internationale Erfahrung sammeln können. Studierende lernen dadurch in modernen inter- und multikulturellen Teams und über Sprach- und Landesgrenzen hinaus erfolgreich zu kooperieren. Idealerweise erfahren die Studierenden International Exposure im ordentlichen Studienalltag und bauen dadurch zusätzlich Cultural Intelligence auf und Vorurteile ab. Damit das in nachhaltiger Weise gelingen kann, braucht es neben der physischen Studierendenmobilität auch virtuelle Mobilität. Dafür eignen sich neue entwickelte Formate wie Virtual Exchange (VE) und Collaborative Online International Learning (COIL). Für eine umfassende Umsetzung von VE und COIL braucht es entsprechende Internationalisierungsstrategien bei Hochschulen sowie Investment und Innovation ins Curriculum.06 - Präsentation
- PublikationNew urban habit(2023) Dettwiler, RaymondStudies have shown that inner-city centers are continuously decreasing in general activity and popularity among their citizens. Digital technology could provide valuable insights into behavioral changes among the population. Digitalization poses new challenges and opportunities. This pilot study focuses on the foundation and future of data privacy and data protection of activity tracking to research the implications of transparent and conscious user data management. In the experiments, we conducted walking tours with focus groups (N=15) on the 8th and 18th of December in Basel city center to generate a overview of the opinions, inputs, and requirements. The experiment consisted of three parts. The “pre-experiment” questionnaire took place in the beginning. The goal was to understand how participants feel about the subject matter, how interested and knowledgeable they are, and how comfortable they feel with the current situation regarding the processing of personal data. The experiment continued walking through Basel’s city center in groups accompanied by a team member while tracked by the activity tracking app installed on the participants’ own mobiles. The app is called “Adidas Runtastic,” and it is mainly used for fitness-oriented physical activity tracking. Participants were given no restrictions on where to go. The scope was first to gather input regarding the participants’ usual shopping habits and their general opinions on the city center, such as favorite shops. Secondly, questions regarding potential gratifications posed such as coupons, free drinks, etc. Lastly, questions were asked regarding the data tracking, such as the comfort level of being tracked while showing participants the gathered data and whether they would feel comfortable sharing data with third parties. The last part was a “post-experiment” questionnaire conducted directly at the end of the experiment. The questions were focused on participants’ willingness and level of comfort to share their personal data with third parties.06 - Präsentation
- PublikationIncreasing student engagement with COIL Padlet(Universitat Politècnica de València, 2023) Miller, Barbara Therese; Göldi, Susan; Lin, Meng Hsien (Jenny) [in: HEAd’23 proceedings]Student engagement undoubtedly deserves attention and time of lecturers and researchers. This paper aims to showcase how to increase the engagement of international marketing students with a simple, technology-enhanced course addition based on an online bulletin board (Padlet) collaboration between two universities in different continents. This conceptual paper provides (a) for other educators a case study, detailing the efficient collaboration of two lecturers in different universities for a joint course design; and (b) for researchers some initial data of increased student engagement.04B - Beitrag Konferenzschrift
- PublikationLinking effectuation logic with business model innovation. An investigation in the context of Swiss startups(2023) Kabous, Laila; Hinz, Andreas; Philippi, Stefan; Moreira, Fernando; Jayantilal, Shital [in: Proceedings of the 18th European Conference on Innovation and Entrepreneurship]Over the last decades, business model innovation and effectuation have been widely discussed in the literature. While effectuation represents a behavioural approach for entrepreneurs using available means for founding a start-up, business model innovation represents an approach to creating a business model with long-term competitive advantages. Designing a business model requires to focus on four dimensions: customer, value proposition, value chain and revenue mechanism. A business model innovation is referred to when an innovative characteristic can be attributed to two of the four dimensions. Both effectuation and business model innovation are valuable for entrepreneurs who are pursuing growth in dynamic and uncertain business environments. This paper elaborates on effectuation and its potential effects on business model innovation. The addressed research questions are: Is the effectuation logic a facilitating aspect of business model innovation? And to what extent do entrepreneurs apply effectuation logic and design innovative business models? The underlying data consists of business plans of 25 finalists of a Swiss innovation competition with more than 100 startups from different business sectors every year. First, the chosen sample is reviewed on the extent of the application of effectuation based on selected behavioural criteria. Second, the sample is analysed for evidence of business model innovation based on the above-mentioned business model dimensions and their innovative potential. Third, the link between the two approaches is highlighted to gain insights into the potential influence of the applied decision logic to develop innovative business models, thus providing an understanding of how entrepreneurs could leverage the advantages of effectuation in the context of innovating the business model. Further research will focus on examining critical success factors of entrepreneurial behaviour in the applied business model types and their correlations with business performance.04B - Beitrag Konferenzschrift
- PublikationLeading in society 5.0, The 5Co leadership concept(2023) Aeschbacher, Marc; Legena, Valeria; Gerber, Aurona; Hinkelmann, Knut [in: Proceedings of society 5.0 conference 2023]04B - Beitrag Konferenzschrift
- PublikationEffectuation and lean startup in Swiss start-ups. An integrative analysis(2023) Philippi, Stefan; Kabous, Laila; Hinz, Andreas; Moreira, Fernando; Jayantilal, Shital [in: Proceedings of the 18th European Conference on Innovation and Entrepreneurship]Founding a start-up entails numerous risks and uncertainties. To minimise these risks and to deal with uncertainties, the popular concepts of Effectuation and Lean Startup, among others, are discussed in entrepreneurship research. Although both concepts are not new, they have gained importance in recent years. Effectuation focuses on dealing with uncertainty and contrasts with causation, which focuses on planning. The starting point for Effectuation is the resources available to the founders, which leads to different business ideas. The core of Effectuation includes four key dimensions: available means, affordable losses, exploiting contingencies and building partnerships. Lean Startup can be understood as a framework for decision-making in which direct interaction takes priority over extensive planning. The approach is based on three fundamental principles: experimentation rather than planning, focus on customer feedback and iterative learning. The core elements include a clear entrepreneurial vision, close contact with the customer, the Build-Measure-Learn feedback loop and the Minimum Viable Product. The key dimensions of Effectuation and the core elements of Lean Startup also form the frame of reference for the empirical investigation. The article examines the extent to which these concepts are applied by Swiss entrepreneurs and whether a combination of the two takes place. The data comes from the business plans of 25 finalists of a Swiss innovation competition from 2022. The business plans are evaluated and analysed in a multi-stage process. The study provides insight into the behaviour of Swiss start-ups, whether they proceed according to Effectuation and apply the Lean Startup principles. Surprisingly, the study reveals that many start-ups proceed according to Effectuation, while relatively few start-ups apply the Lean Startup principles. We were able to show the extent to which the two approaches are used and how they relate to each other. We also found that the origin of the start-up (research-based or industry experiencebased) plays a significant role.04B - Beitrag Konferenzschrift