Institute for Competitiveness and Communication

Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/62

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Autor:in: search.filters.author.Peter, Marc K.Dateien dazu vorhanden?: Ja

Ergebnisse nach Hochschule und Institut

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    Publikation
    06 - Präsentation
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    Publikation
    Strategic action fields of digital transformation: an exploration of the strategic action fields of Swiss SMEs and large enterprises
    (Emerald, 2020) Peter, Marc K.; Kraft, Corin; Lindeque, Johan Paul
    Strategic Action Fields of Digital Transformation. An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    The digital transformation of Swiss small and medium-sized enterprises: insights from digital tool adoption
    (Emerald, 2022) Kraft, Corin; Lindeque, Johan Paul; Peter, Marc K.
    PurposeThe study explores the alignment of Swiss small and medium-sized enterprise (SME) managers' understanding of digital transformation, with evidence of digital tool adoption in managerial and operative work. This reveals opportunities for more fully realizing the potential of digital transformation for SMEs.Design/methodology/approachThis multiple-case study, with four theoretically sampled cases, analyzes data from the qualitative answers of 1,593 respondents to a survey of Swiss SMEs about digital transformation. The study draws on a convenience sample of Swiss SME managers.FindingsThe analysis shows little understanding of digital transformation as related to managerial work. However, there are two clear digital tool adoption patterns for managerial work: (1) workflow and workforce management and (2) work-flow and team management. Understandings of digital transformation and operative work focus on the (1) organization of operational work or (2) a combination of organization and changing the way people work. The digital tool adoption in operational work additionally focuses on the digital skills of operational employees.Research limitations/implicationsThe study is only able to identify patters of understanding of digital transformation and digital tool adoption in managerial and operative work. More research is needed to understand why these patterns are observed.Practical implicationsSME managers need to think far more carefully about aligning their vision for digital transformation and the digital tools they adopt in both managerial and operational work, but especially in managerial work.Originality/valueThis is the first empirical study of the digital transformation of Swiss SMEs and their digital tool adoption. Significant potential for alignment is revealed, suggesting potential performance gains are possible.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    Der Digital Transformation Canvas
    (03/2018) Peter, Marc K.
    Um KMU bei ihren Vorhaben zu unterstützen, hat der Projektleiter, Prof. Dr. Marc K. Peter, einen Canvas (eine Leinwand bzw. ein Raster) mit den zentralen Fragestellungen für die sieben Handlungsfelder erstellt. Diese Fragen lenken, aufbauend auf einer Maturitätsanalyse, die Diskussion der aktuellen Firmensituation und erlauben damit die Identifikation von Marktpotenzial sowie möglichen Vorhaben, Projekten und Investitionen. Der Canvas zur Digitalen Transformation kann von Mitarbeitenden, Projektteams oder Geschäftsleitungen in Workshops eingesetzt werden, um die Diskussionen strukturiert und im Hinblick auf eine ganzheitliche Digitale Transformation zu führen.
    10 - Elektronische-/ Webpublikation