Institut für Unternehmensführung

Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/65

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Ergebnisse nach Hochschule und Institut

Gerade angezeigt 1 - 10 von 416
  • Publikation
    On the social life of a city anthem. semiotic objects, ideologies of belonging, and the reproduction of sociocultural difference
    (Routledge, 2015) Del Percio, Alfonso
    This article takes a closer look at the role of semiotic objects such as texts, monuments, songs, and flags in the definition of both sociocultural boundaries and legitimation of the resulting relations of difference. The focus is a specific anthem, Z'Basel an mym Rhy [In Basel on my Rhine], which is the official anthem of Basel, a city in northwest Switzerland. In line with Appadurai's [1996. The Social Life of Things. Cambridge: Cambridge University Press] claim in favor of a complex analysis of an object's social life, this article is a historiographical investigation of the circulation of this semiotic object across time and space – from the moment of its conception as a poem in 1806, to the present day. The analysis centers on how this specific semiotic object has been re-appropriated and transformed continuously, throughout its social life, by new actors, in new contexts, and for new purposes. Indeed, from its origin as a romantic ode for intimate private consumption, this text gradually emerged as an object of cultural consumption on a larger scale, taking on the role of an instrument of pride and power, and becoming a tool to legitimize social structuration.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    Language and political economy
    (Oxford University Press, 2016) Del Percio, Alfonso; Flubacher , Mi-Cha; Duchêne, Alexandre; Garcia, Ofelia; Flores, Nelson; Spotti, Massimiliano
    04A - Beitrag Sammelband
  • Publikation
    Turning language and communication into productive resources. Language policy and planning and multinational corporations
    (Oxford University Press, 2018) Del Percio, Alfonso; Tollefson, James W.; Perez Milans, Miguel
    Sociolinguistic production has recently turned its attention to the analysis of language and communication in multinational corporations. Scholars have explained that, under current capitalist conditions, language and communication have been resignified by managers, consultants, and marketing specialists as economic assets that contribute to the individualization or customization of products and services. This chapter discusses the techniques, tactics, and forms of expertise through which language and communication are governed and then turned into productive resources within multinational corporations. Drawing on an ethnographic documentation of the management of language and communication within a Swiss multinational, the chapter demonstrates that corporate actors’ policing of language and communication is not merely linguistic policing. Rather, it is a means to discipline and express control over those actors producing language and communication. That is to say, such forms of policing are a method of enhancing multinationals’ productivity and securing their competitiveness under changing market conditions.
    04A - Beitrag Sammelband
  • Publikation
    Branding the nation. Swiss multilingualism and the promotional capitalization on national history under late capitalism
    (John Benjamins, 2016) Del Percio, Alfonso
    This paper discusses how Switzerland is branded by the Swiss state under late capitalism. Drawing on discursive data collected in the framework of a research project investigating the international promotion of Switzerland, I particularly focus on how multilingualism and cultural diversity are constructed by the Swiss government as a capital belonging to Switzerland and its history and on how and why this imagined historical capital is reframed in promotional terms. In doing so, I question the function of the historicity of Swiss multilingualism and cultural diversity in nation branding practices and analyze the logics causing specific tokens of multilingualism and cultural diversity to emerge as desirable promotional features. Finally, I research how the promotional investment in Swiss multilingualism and cultural diversity affects the status and value of its historical capital and how this has consequences for what can be said (or not) about Switzerland and its history.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    Discourses of diversity
    (Elsevier, 2016) Del Percio, Alfonso; Sokolovska, Zorana
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    Policing for Commodification. Turning communicative resources into commodities
    (Springer, 2018) Muth, Sebastian; Del Percio, Alfonso
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    Commodification of pride and resistance to profit. language practices as terrain of struggle in a Swiss football stadium
    (Routledge, 2012) Del Percio, Alfonso; Duchêne, Alexandre; Duchêne, Alexandre; Heller, Monica
    04A - Beitrag Sammelband
  • Publikation
    Nation brands and the politics of difference
    (University of Chicago Press, 2016) Del Percio, Alfonso
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    Language, communication, and the politics of hope. Solidarity and work in the Italian migration infrastructure
    (Éditions de la Maison des sciences de l'homme, 2018) Del Percio, Alfonso
    This article documents the role of language in social cooperatives, which work with transnational workers in Italy to promote these individuals’ access to employment and socioeconomic independence. This contribution argues that just like the state, whose management of inequality is framed by ideologies of colonialism and gendered/racialized nationalism, social cooperatives in Italy manage the contradiction between liberal democratic promises of equality and social selection through mystification processes that rely on language, which then leads to a reproduction of hierarchies that complicate transnational workers’ access to social equality.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    Tarifsystem Tarpsy. Ein Jahr nach der Einführung: Ein Stimmungsbild
    (Springer Medizin, 2019) Heuss, Sabina; Schneeberger, Andres
    Einführung des neuen leistungsbezogenen Vergütungssystem in der Schweizer Psychiatrie (Tarpsy). Vorstellung des Systems und Zusammenfassung des Einführungsprozesses sowie Akzeptanz bei der Basis. Stärken und Schwächen des Systems.
    01B - Beitrag in Magazin oder Zeitung