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Publikation Teaching sustainability to marketing students in an implicit and efficient way(2024) Miller, Barbara Therese; Felder, Juliane06 - PräsentationPublikation AI literacy as a threshold concept. Fostering sustainable AI education(2024) Felder, Juliane; Heuss, Sabina; Callegaro, Elena06 - PräsentationPublikation On the social life of a city anthem. semiotic objects, ideologies of belonging, and the reproduction of sociocultural difference(Routledge, 2015) Del Percio, AlfonsoThis article takes a closer look at the role of semiotic objects such as texts, monuments, songs, and flags in the definition of both sociocultural boundaries and legitimation of the resulting relations of difference. The focus is a specific anthem, Z'Basel an mym Rhy [In Basel on my Rhine], which is the official anthem of Basel, a city in northwest Switzerland. In line with Appadurai's [1996. The Social Life of Things. Cambridge: Cambridge University Press] claim in favor of a complex analysis of an object's social life, this article is a historiographical investigation of the circulation of this semiotic object across time and space – from the moment of its conception as a poem in 1806, to the present day. The analysis centers on how this specific semiotic object has been re-appropriated and transformed continuously, throughout its social life, by new actors, in new contexts, and for new purposes. Indeed, from its origin as a romantic ode for intimate private consumption, this text gradually emerged as an object of cultural consumption on a larger scale, taking on the role of an instrument of pride and power, and becoming a tool to legitimize social structuration.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Speeding up, slowing down. Language, temporality and the constitution of migrant workers as labour force(Routledge, 2021) Del Percio, AlfonsoThis article offers an original ethnographic documentation of employability schemes targeting migrants in contemporary Italy. It argues that analysts’ current theorisations of time and space compression do not help us understand the multiple temporalities that migrants are subjected to when crossing borders, including those of labour market regimes. This ethnographic account is informed by a scholarship of migration that has extensively documented how the acceleration of movement and access to language, citizenship or work co-exist with experiences of waiting, elongation, withdrawal and delay – processes that complicate our understanding of the temporal regimes migrants are subjected to. Through a thick documentation of the experiences of unemployed migrants, job counsellors and other social actors in employability programmes in Rome, this article argues that both speeding up and slowing down are technologies of temporal management, including time–space compression, elongation and partitioning. These technologies regulate the time and speed of migrants’ incorporation into the labour market and allow the performance of processes of differential inclusion.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Bidding behaviour in second-price and random nth-price auctions with interval private values(2024) Banerjee, Prasenjit; Debkumar, Chakrabarti; Datta, Souvik; Hussain, Abul Maala Tanvir04B - Beitrag KonferenzschriftPublikation Migration(Éditions de la Maison des sciences de l'homme, 2021) Del Percio, Alfonso01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Development of a theoretical marketing technology maturity model(Inderscience, 2024) Hüttermann, Marcel; Kaeppeli, Lisa; Rozumowski, Anna; Klaas, MichaelMarTech is defined as tools and technology used to assist professionals in reaching the defined company goals by supporting them throughout the complete marketing campaign execution and evaluation process from acquisition to customer retention. With the increasing complexity of tools available for a multitude of functionalities, sometimes even overlapping capabilities, finding the right solution for a business is becoming increasingly complex. The aim of the study was to develop a theoretical maturity model for marketing technology to help businesses assess their current state and show potential further development regarding marketing technology. Based on literature review and 20 interviews with experts in the field of marketing technology our aim was reached, and the model could be developed. The research findings involve a comprehensive audit of relationships before data analysis, leading to the amalgamation of dimensions such as ‘team structure’ and ‘skills’ into the consolidated ‘people’ dimension. The dimensions – technology and data, strategy, organisation, people and skills, and customers – are explored in subsequent chapters, offering insights into their roles in MarTech maturity and guiding businesses in assessment and development.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Success factors of deep tech incubators. A qualitative study(2024) Meyer, Dario; Colonna, Francesco; Meyer, Rolf; Buisine, StéphanieDeep tech start-ups, characterized by their focus on groundbreaking technologies and scientific advancements, face unique challenges that demand specialized support systems for their development and market entry. This paper presents a qualitative analysis based on ten interviews with managers of deep tech incubators, exploring the services offered, critical success factors, challenges and anticipated future changes. The services provided by incubators are comprehensive, ranging from technical and business mentorship to assistance in regulatory processes and access to financial resources. The study identifies that the success of deep tech incubators depends on customized support for start-ups, access to expertise and facilities, and a strong ecosystem and community network. Customized support ensures that the unique needs of each start-up are met, while access to technical resources and a vibrant network facilitates innovation and growth. Challenges such as cultural and mindset differences, operational difficulties, and regulatory navigation underscore the complex landscape in which these incubators operate. Anticipated changes within the next few years include a shift in investment focus towards projects with significant societal impact, an increase in international collaboration, and a deeper recognition of deep tech's role in solving global challenges. This paper contributes to the understanding of deep tech incubation, highlighting the support required to foster innovation in this sector. The insights from this study can inform policymakers, investors, and managers of deep tech incubators on fostering a conducive environment for innovation and growth in the deep tech sector.04B - Beitrag KonferenzschriftPublikation On poverty porn(Cambridge University Press, 2023) Del Percio, Alfonso; Cowan, Hannah; Del Percio, Alfonso04A - Beitrag SammelbandPublikation New speakers on lost ground in the football stadium(De Gruyter, 2015) Del Percio, AlfonsoFootball is a key site for local pride to be enacted by fans through the celebration of local dialects and local myths. At the same time, sport industries are currently undergoing major transformations and becoming global, professional and profit-oriented. Consequently, pride in a place is not solely the property of the given area or its inhabitants. Indeed, fandom is increasingly enacted by new groups who speak different languages and live in other places, and who thus cross borders to consume local fan practices and tokens of imagined local authenticity. Furthermore, football clubs are increasingly owned by multinational investors who employ international and multilingual football workers. Meanwhile, nostalgic adherents of so-called traditional football frequently interpret the emergence of these transnational actors as a corruption of this sport. The presence of such transnational actors raises questions regarding the challenges encountered by these new speakers when they produce and consume cultural resources that are widely perceived to be not only the commodities sold by the football industry but also tokens of local authenticity. Drawing on an ethnography conducted in the stadium of the FC Basel in Switzerland, I discuss the case of two transnational actors who are identified as new speakers of Basel’s local dialect and of standard German, both codes being specifically associated with being a legitimate fan or coach of FC Basel. In discussing the challenges faced by these new speakers during their encounters with FC Basel as a commercial product, I examine how these individuals have constructed their legitimacy as members of FC Basel’s imagined community and analyze how, why, and by whom this legitimacy is given or contested.01A - Beitrag in wissenschaftlicher Zeitschrift