Institut für Unternehmensführung

Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/65

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Hochschule: search.filters.hochschule.Hochschule für WirtschaftThema: search.filters.subject.370 - Erziehung, Schul- und Bildungswesen

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  • Kein Vorschaubild vorhanden
    Publikation
    When linguistic capital isn’t enough. Personality development and English speakerhood as capital in India
    (Routledge, 2021) Highet, Katy; Del Percio, Alfonso; Petrovic, John E.; Yazan, Bedrettin
    Discourses of development, as well as popular understandings, hold that access to education in English is essential for alleviating inequality. As such, since the neoliberal reforms of the 1990s, India has witnessed a boom in not only private English coaching, but also NGO educational institutions. However, drawing on ethnographic data from an English and soft-skills training NGO in Delhi, this chapter argues that the conceptualization of linguistic capital does not fully capture how students invest in English in the hope of achieving future success. Besides the speculative capital (Tabiola & Lorente, 2017) that the language represents, and the shaping of neoliberal subjectivities through soft-skill training (Urciuoli, 2008; Allan, 2013) and “personality development”, students equally invest in the cultural capital of English speakerhood, that is, the “doing” and “being” of an English speaker, a notion deeply intertwined with class and caste, and which extends to encompass students’ bodies and “personalities”.
    04A - Beitrag Sammelband
  • Vorschaubild
    Publikation
    An application of Hofstede’s cultural dimensions and golden circle in entrepreneurship education
    (AOSIS, 2024) Thetsane, Regina M.; Meyer, Dario; Chambwe, Michael
    Background: Entrepreneurship education has become an important issue worldwide, originating mainly in the United States (US) and the United Kingdom (UK). Different methods have been used to teach entrepreneurship, often without considering local circumstances, which is particularly important in sub-Saharan Africa with its diverse cultures. Therefore, comparing the impact of cultural differences in teaching entrepreneurship education in Western Europe and sub-Saharan African countries is crucial to overcoming such challenges. Aim: This article aims to compare the impact of cultural differences in teaching entrepreneurship education in Western Europe and sub-Saharan African countries with the aim of designing appropriate entrepreneurship education programmes and approaches to the specific cultural contexts. Setting: The study compares the impact of cultural differences in Western Europe (US and UK) and sub-Saharan African countries. Methods: A literature review descriptive study of the impact of cultural differences in teaching entrepreneurship education in Western Europe and sub-Saharan Africa was adopted. Secondary analysis using Hofstede’s cultural dimensions’ model was used for analysis. Results: The main cultural differences are in the dimensions of individualism versus collectivism and power distance. Incorporating team-based learning and focusing on business ideas with a positive collective impact in sub-Saharan Africa can lead to more effective entrepreneurship education. Conclusion: It is crucial to adapt entrepreneurship education approaches to the specific cultural contexts of regions. Using a framework with four guide questions for whom, why, what and how can support the development of programmes. Contribution: Future education programmes can be designed based on a proposed golden circle.
    01A - Beitrag in wissenschaftlicher Zeitschrift
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    Publikation
    Förderung von AI Literacy als Schlüsselkompetenz. Ein Pilotprojekt
    (wbv Media, 2024) Felder, Juliane; Heuss, Sabina
    Die Einführung in das wissenschaftliche Schreiben an der Hochschule für Wirtschaft (HSW) der Fachhochschule Nordwestschweiz (FHNW) stellt Studierende vor Herausforderungen. Insbesondere seit der Einführung von Schreibtools mit Künstlicher Intelligenz (KI) werden zusätzliche Kompetenzen wie AI Literacy benötigt. Genau hier setzt das Pilotprojekt der HSW an. Um den kritisch-reflektierten Umgang mit KI-Tools zu fördern, wurden im Rahmen des Projekts Workshops entwickelt, die flexibel in der Lehre eingesetzt werden können. Das Projekt bietet somit einen innovativen Ansatz, um Studierende und Dozierende auf die Anforderungen der KI-Ära vorzubereiten, und fördert die Entwicklung von AI Literacy als Schlüsselkompetenz.
    01A - Beitrag in wissenschaftlicher Zeitschrift