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Publikation Analyzing trends and influences of New Work to enhance retention and attraction of production site shift workers(Hochschule für Wirtschaft FHNW, 2023) Abazi, Aurora; Kuhn, Christine; Bayer CropScience AG, MuttenzThe world of work is currently experiencing a paradigm shift. Demographic shifts and the growing intensity of the "war for talent" require that employers remain competitive in the labor market. Due to the retirement of Baby Boomers over the next few years, it will become increasingly challenging to find skilled employees, which leads to skilled worker shortages. In addition to the shortage of skilled workers, companies are confronted with the needs and aspirations of a new generation that will shape the digitalized working world.11 - Studentische Arbeit