Institut für Wirtschaftsinformatik
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/66
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Ergebnisse nach Hochschule und Institut
Publikation Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design(2003) Piller, Frank; Koch, Michael; Möslein, Kathrin; Schubert, PetraThe idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial literature on manufacturing and information systems for mass customization, research on the role of the customer within the co-design process is rare. However, customers face new uncertainties and risks when purchasing a customized good. We discuss these risks and provide a new approach to address these problems based on personalization and collaboration. We will analyze how personalization of the co-design process and collaboration of users within communities can render (mass) customization more efficient. Our objective is to set a research agenda in the field of user interaction with toolkits for customer co-design.04B - Beitrag KonferenzschriftPublikation From Mass Customization to Collaborative Customer Co-Design(2004) Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, KathrinUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.04B - Beitrag KonferenzschriftPublikation Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities(Wiley, 2005) Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, KathrinThe idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the growing individualization of demand. Compared to the rather huge amount of literature on manufacturing and information systems for mass customization, only little research discusses the role of the customer within the co-design process. Customers face new uncertainties and risks, coined "mass confusion" in this paper, when acting as co-designers. Building on a construction strategy of empirical management research in the form of six case studies, we propose the use of online communities for collaborative customer co-design in order to reduce the mass confusion phenomenon.01A - Beitrag in wissenschaftlicher Zeitschrift