Institut für Wirtschaftsinformatik
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/66
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Publikation Digital erfolgreich: Fallstudien zu strategischen E-Business-Konzepten(Springer, 2002) Schubert, Petra; Selz, Dorian; Haertsch, PatrickDas Buch diskutiert den Brückenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buches sind europäische Fallbeispiele. Die Ausführungen zu modernen Konzepten der Strategiefindung, der Formung von digitalen Wertenetzen sowie den Aufbau Virtueller Gemeinschaften werden an Hand von umgesetzten und erfolgreichen E-Business Projekten illustriert. Der Leser zieht einen direkten Nutzen aus den praktischen Beispielen dieser bereits umgesetzter E-Business-Konzepte. Die beschriebenen Ansätze erfolgreicher Unternehmen helfen bei der Ideenfindung und beim Design des eigenen Geschäftsmodells. Die drei Autoren arbeiten in Unternehmen und Forschungsinstitutionen, die innovative E-Business-Konzepte mit ihren Kunden entwickeln und umsetzen. Sie verfügen über einen breiten Erfahrungsschatz im Aufbau von Internetapplikationen und der Vermittlung von E-Business-Know-how. Bestellen Sie dieses Buch online:amazon.02 - MonographiePublikation Web assessment - A model for the evaluation and assessment of successful electronic commerce applications(1998) Selz, Dorian; Schubert, PetraThe original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium. Many sites feature fancy graphics, well organized content, but rarely a site induces the visitor to come back on a regular basis (with exceptions of course). The electronic commerce revolution some predicted experiences a setback due to a lack of consumer interest and some potential customers turn their screens rather off than meddling their way through a purchase order. But why are customers so indifferent?In fact most of the early World Wide Web entrance strategies have been rather driven by the inclination of an early adopters? strategy ?it is participation that counts?, than a sound business model for electronic commerce. Thus many companies and institutions discovered with surprise, that the comparatively modest budgets allocated to the development of their Web sites did not always guarantee success.04B - Beitrag KonferenzschriftPublikation Measuring the effectiveness of e-commerce Web sites(Butterworth-Heinemann, 2001) Schubert, Petra; Selz, Dorian; Stuart, Barnes; Hunt, BrianSuccessfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these ingredients into a unified approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have appeared in conference proceedings (Selz and Schubert 1997a, Selz and Schubert 1997b, Schubert and Selz 1999).04A - Beitrag SammelbandPublikation Web Assessment: Applied to the Agreement and Settlement Phase(1997) Selz, Dorian; Schubert, PetraOne of the most profound consequences of the ongoing information revolution is its influence on how economic value is created and extracted. The new information infrastructure redefines the relationships between buyer, seller, and middleman, allowing new ways of accessing and tapping information, and price arrangements. Most importantly the information about a product or service may be separated from the product or service itself. Consider how most books are sold today: most are sold in bookstores all around the country. When Jeff Bezos of Amazon.com set up his online bookstore in Seattle in 1995, he saw an opportunity to change the marketplace. He created a virtual bookstore, holding more than 2.5 mil. titles, about ten times as many as even the biggest bookstore in the physical world. For best-sellers, Amazon charges 40% below list price, for nearly everything else, at least a 10% applies. Result: sales of $16 mil.04B - Beitrag Konferenzschrift