Institut für Wirtschaftsinformatik
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/66
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Publikation Web assessment - A model for the evaluation and assessment of successful electronic commerce applications(1998) Selz, Dorian; Schubert, PetraThe original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium. Many sites feature fancy graphics, well organized content, but rarely a site induces the visitor to come back on a regular basis (with exceptions of course). The electronic commerce revolution some predicted experiences a setback due to a lack of consumer interest and some potential customers turn their screens rather off than meddling their way through a purchase order. But why are customers so indifferent?In fact most of the early World Wide Web entrance strategies have been rather driven by the inclination of an early adopters? strategy ?it is participation that counts?, than a sound business model for electronic commerce. Thus many companies and institutions discovered with surprise, that the comparatively modest budgets allocated to the development of their Web sites did not always guarantee success.04B - Beitrag KonferenzschriftPublikation A Framework for the Analysis of Socio-Economic Aspects of Electronic Markets(1997) Schubert, PetraThe Internet still lacks global acceptance of being a platform for user-friendly, trustworthy Electronic Commerce. Latest research in the field of Electronic Markets shows that there are, without any doubt, a number of socio-economic (social, psychological as well as economic) criteria which represent critical success factors for the global breakthrough of electronic shopping applications. Usually, forecasts on Electronic Commerce development focus on technical aspects, such as telecommunication infrastructure, security and speed. The following paper presents a theoretical framework for the evaluation of the socio-economic aspects to which all electronic business relations are also subject. The empirical results stem from the business case of the Electronic Mall Bodensee (EMB), an existing mall with more than 400 partners, companies as well as organisations, and universities, in the Lake Constance region (Switzerland, Germany, Austria).04B - Beitrag KonferenzschriftPublikation Web Assessment: Applied to the Agreement and Settlement Phase(1997) Selz, Dorian; Schubert, PetraOne of the most profound consequences of the ongoing information revolution is its influence on how economic value is created and extracted. The new information infrastructure redefines the relationships between buyer, seller, and middleman, allowing new ways of accessing and tapping information, and price arrangements. Most importantly the information about a product or service may be separated from the product or service itself. Consider how most books are sold today: most are sold in bookstores all around the country. When Jeff Bezos of Amazon.com set up his online bookstore in Seattle in 1995, he saw an opportunity to change the marketplace. He created a virtual bookstore, holding more than 2.5 mil. titles, about ten times as many as even the biggest bookstore in the physical world. For best-sellers, Amazon charges 40% below list price, for nearly everything else, at least a 10% applies. Result: sales of $16 mil.04B - Beitrag KonferenzschriftPublikation Virtuelle Transaktionsgemeinschaften im Electronic Commerce(Josef Eul Verlag, 1999) Schubert, PetraDie Arbeit identifiziert den Aufbau und das Management Virtueller Transaktionsgemeinschaften als eine effektive Massnahme für die Steigerung von Vertrauen in elektronische Geschäftsbeziehungen. In sechs Kapiteln werden drei Schlüsselstärken des Konzepts Virtueller Transaktionsgemeinschaften diskutiert: (1) Soziale Aspekte und die Bildung von Vertrauen in Geschäftspartner und Medium, (2) die Potentiale für das Erzeugen wertvollen Gemeinschaftswissens (insbesondere Collaborative Filtering) und (3) die Steigerung der Käufermacht durch Nachfrageaggregation bzw. die Nutzung von Economies of Scale. Die Analyse des sozialen Umfeldes erläutert Rollen von Gesellschaft und Staat, der Bewältigung des Wandels sowie der Bedeutung von Erziehung und ethischen Aspekten. Im Kernpunkt der Arbeit stehen Marketingansätze, die sich für das Design von Medien für die Unterstützung Virtueller Transaktionsgemeinschaften eignen.02 - MonographiePublikation The Deployment of Chip Cards for Micropayments in Electronic Marketplaces(1997) Schubert, Petra; Zimmermann, Hans-DieterThe implementation of a user-friendly, trustworthy electronic payment system is, without any doubt, a critical success factor for the global breakthrough of electronic shopping applications. The paper presents the interim results of a European research project (Eureka EU 1483) that focuses on the development of an integrated payment system for electronic marketplaces, specifically for the business case of the Electronic Mall Bodensee, an existing mall with more than 400 partners, companies as well as organisations, and universities, in the Lake Constance region. At a very early stage of the project, partners from different groups of stakeholders agreed, that existing systems cover a certain functionality for medium-sized amounts of money but lack an efficient method for micropayments. A dedicated study on existing payment systems in general showed a market concentration on payments via credit card.04B - Beitrag Konferenzschrift