Hochschule für Angewandte Psychologie FHNW

Dauerhafte URI für den Bereichhttps://irf.fhnw.ch/handle/11654/1

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2020 - 20232

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Hochschule: search.filters.hochschule.Hochschule für Angewandte PsychologieThema: search.filters.subject.400 - Sprache, Linguistik

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Gerade angezeigt 1 - 2 von 2
  • Vorschaubild
    Publikation
    Exploring linguistic indicators of social collaborative group engagement
    (International Society of the Learning Sciences, 2023) Jeitziner, Loris Tizian; Paneth, Lisa; Rack, Oliver; Zahn, Carmen; Wulff, Dirk U.; Damşa, Crina; Borge, Marcela; Koh, Elizabeth; Worsley, Marcelo
    This study takes a NLP approach to measuring social engagement in CSCL-learning groups. Specifically, we develop linguistic markers to capture aspects of social engagement, namely sentiment, responsiveness and uniformity of participation and compare them to human ratings of social engagement. We observed small to moderate links between NLP-markers and human ratings that varied in size and direction across the different groups. We discuss measurement and prediction of social collaborative group engagement using natural language processing.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Psychological Distance in German and English Brand Language of Eight International Brands
    (Zurich University of Applied Sciences ZHAW & University of Zurich at http://ceur-ws.org, 2020) Griesser, Simone; Cieliebak, Mark; Volk, Martin
    Language offers additional insights to sentiment and content. The same content can be described with psychologically close or distant language. According to the Construal-Level Theory (Trope & Liberman, 2010), psychological distance influences decision-making. Seven of the eight examined brands psychologically approach customers with their English brand language but psychologically distance themselves from customers with their German brand language on Twitter. Only one brand shows no psychological distance difference between their English and German brand language on Twitter. Implications on decision-making and brand positioning are discussed.
    04B - Beitrag Konferenzschrift