Lindeque, Johan Paul

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Lindeque
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Johan Paul
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Lindeque, Johan Paul

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Now showing 1 - 10 of 14
  • Publication
    Social media and reputation management. Social media listening techniques, tools and KPIs
    (Fachhochschule Nordwestschweiz FHNW, 2020) Zachlod, Cécile; Lindeque, Johan Paul
    This report will first define the important fields of reputation management, online reputation management (ORM) and social media monitoring. In doing so, social media monitoring will be shown to be a process. This is then followed by a brief explanation of how social media monitoring tools work and a discussion of what should be considered in general when selecting such a tool for monitoring corporate reputation on social media. This is followed by a market analysis of social media monitoring tools, supported by a supplementary Excel overview of these tools. This is followed by a brief explanation of what should be considered in general when implementing such a tool. The report concludes with a presentation of the key performance indicators (KPI) that can be adopted for assessing corporate reputation on social media and online, to support the strategic engagement with reputation management on social media.
    05 - Forschungs- oder Arbeitsbericht
  • Publication
    Strategic action fields of digital transformation: an exploration of the strategic action fields of Swiss SMEs and large enterprises
    (Emerald, 2020) Peter, Marc K.; Kraft, Corin; Lindeque, Johan Paul [in: Journal of Strategy and Management]
    Strategic Action Fields of Digital Transformation. An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publication
    Social media and reputation management. Accessing social media data and detecting social bots
    (Fachhochschule Nordwestschweiz FHNW, 2020) Zachlod, Cécile; Lindeque, Johan Paul
    Social media has emerged as a critical domain with respect to corporate reputation management. Correspondingly a number of task specific offerings are available to support firms to monitor the engagement with their products and brands online (also known as social listening). These offerings are however subject to limitations, not least the ability to achieve long term archiving of social media activity for a given brand and its products/services and the ability to integrate this social media activity with other key business intelligence being gathered by a given firm. Given these needs the FHNW School of Business at the University of Applied Sciences and Arts Northwestern Switzerland has developed a research project to scope out the identified research needs in anticipation of a full application for a collaborative research project via application to Innosuisse in 2020. This project seeks to understand current best practice in big data database design for historic and real time data collection and analysis (Module 1), as well as how this can be integrated with social media monitoring. Additionally, it will provide a competitive review of providers in the market for social media reputation management (Module 2), focusing on leading actors and techniques they apply. Identifying the current best practices of the leading social media reputation management providers identified (Module 3). Capturing tools, techniques and approaches that are currently available in the market and which are seen as best in class. Describe the current state of knowledge on accessing social media data and techniques for identifying social bots in support of developing a technological proof of concept for social media chat bot analysis (Module 4). These activities prepare a final project report and the initial draft of the follow-on application to Innosuisse for a larger innovation project.
    05 - Forschungs- oder Arbeitsbericht
  • Publication
    Demerged multinational enterprises: a study of post-demerger international strategies
    (Inderscience, 2020) Merkestein, Wouter; Lindeque, Johan Paul [in: European Journal of International Management]
    Demerged Multinational Enterprises (DMNEs) that emerge with an independent corporate status after a demerger from a parent multinational enterprise (MNE) are unique firms with a great variety of post-demerger strengths, weaknesses and international strategic responses. This paper adopts a firm-level internalisation theory approach to MNE strategy to empirically explore the characteristics and post-demerger strategies of four focal case DMNEs. Five years of post-demerger data from annual accounts, newspaper articles and databases were analysed. Analysis of the strategic responses of the four DMNEs has allowed a typology that distinguishes four DMNE types to be proposed. This typology explains the international strategies of DMNEs by the degree of post-demerger strategic dynamism that is possible and the need to address the quality of the firm specific advantages endowed to the DMNE in the demerger.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publication
    Laissez-faire or guidance? Effective supervision of bachelor theses
    (Routledge, 2019) Strebel, Felix; Gürtler, Stefan; Hulliger, Beat; Lindeque, Johan Paul [in: Studies in Higher Education]
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publication
    Doing business in Europe
    (SAGE, 2018) Suder, Gabriele; Lindeque, Johan Paul
    02 - Monographie
  • Publication
    Proximity and multinational enterprise co-location in clusters: a multiple case study of Dutch science parks
    (Taylor & Francis, 2018) le Duc, Niels; Lindeque, Johan Paul [in: Industry and Innovation]
    This paper explores the role of proximity in strategic asset-seeking multinational enterprises’ (MNE) co-location in subnational knowledge/innovation intensive clusters. MNE co-location in three Dutch science parks is examined in terms of the perceived importance of geographic, cognitive, social, organisational and institutional proximity dimensions. While all five proximity dimensions are found to play a role, organisational proximity emerged as the most important factor influencing MNE co-location in the Dutch science parks. This paper argues, in contrast to expectations for a high degree of relatedness and reinforcing effects between the five proximities, that an ‘optimal’ proximity constellation of low organisational proximity together with high social and cognitive proximity fosters MNE co-location in knowledge intensive clusters, such as science parks.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publication
    The Routledge Companion to European Business
    (Routledge, 2018) Suder, Gabriele; Riviere, Monica; Lindeque, Johan Paul
    International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies. European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment. This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda.
    03 - Sammelband
  • Publication
    An Emergent Quadruple Helix in Swiss Energy Sector?
    (2017) Gürtler, Stefan; Barjak, Franz; Lindeque, Johan Paul; Tynnhammar, Marcus [in: XXVIII ISPIM Innovation Conference, Vienna]
    04B - Beitrag Konferenzschrift
  • Publication
    Emerging energy geographies: Scaling and spatial divergence in European electricity generation capacity
    (SAGE, 2017) Dahlmann, Frederik; Kolk, Ans; Lindeque, Johan Paul [in: European Urban and Regional Studies]
    This paper presents an evaluation of the impact of the related EU internal energy market and renewable energy policies by exploring the (sustainable) energy transition in the EUropean electricity sector and drawing on the emerging literatures on energy geographies.
    01A - Beitrag in wissenschaftlicher Zeitschrift