Leimstoll, Uwe

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Leimstoll
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Uwe
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Leimstoll, Uwe

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2003 - 20064
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Autor:in: Schubert, Petra × Thema: Customer Profiles ×

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Gerade angezeigt 1 - 4 von 4
  • Vorschaubild
    Publikation
    Personalization Beyond Recommender Systems
    (Springer, 2006) Schubert, Petra; Leimstoll, Uwe; Risch, Daniel [in: IFIP International Federation for Information Processing]
    Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners (action research). The main contribution described in this paper is the Personalization Map. The map provides an extensive overview on personalization functions that can be used to individualize and improve human-computer-interaction both in B2C and B2B e-commerce environments. In a first step, the functions are classified according to their order of appearance in the buying process. In a second step they are grouped into subcategories. There is no single strategy for selecting successful personalization functions as the suitability varies depending on the industry and the goods sold.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland
    (IGI Global, 2004) Schubert, Petra; Leimstoll, Uwe [in: Journal of Electronic Commerce in Organizations]
    Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering integrated E-shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. In addition to some theoretical fundamentals of personalization, this paper presents the results of an empirical study. With the help of a survey we investigated the application potential for personalization tools in Swiss companies. The conclusions show that SMEs are (still) skeptical towards e-commerce applications which use personalization. It furthermore becomes clear that the heterogeneity of organizational and technical conditions impedes the development of standardized tools.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    Extending ERP Systems in SMEs into Personalized E-Commerce Applications
    (University of Bremen, Germany, 2003) Schubert, Petra; Leimstoll, Uwe; Lechner, Ulrike [in: Proceedings of the Tenth Research Symposium on Emerging Electronic Markets]
    Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP-II systems.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Rechtliche Implikationen der Personalisierung
    (Fachhochschule beider Basel (FHBB), Institut für angewandte Betriebsökonomie (IAB), 2003) Kummer, Mathias; Schubert, Petra; Leimstoll, Uwe
    Aktuelle Untersuchungen kommen häufig zum Ergebnis, dass der Internetauftritt vieler Unternehmen nicht den rechtlichen Anforderungen entspricht, die aus juristischer Sicht an öffentlich zugängliche Websites zu stellen sind. Dies mag aus der Diskrepanz zwischen einer marketingorientierten und einer juristisch geleiteten Sichtweise resultieren. Aus der Sicht des Marketing sollen dem Besucher einer Website nämlich nur die wichtigsten Informationen angeboten werden, um die Site übersichtlich und leicht bedienbar zu halten. Aus der Sicht des Juristen hingegen erfordert die Publikation von Inhalten im Internet eine Reihe begleitender Informationen über das Unternehmen, die Produkte und vor allem über den Umgang mit Kundendaten. Die vorliegende Broschüre beschreibt, welche Massnahmen wirklich wichtig sein können, um eine Website den rechtlichen Anforderungen entsprechend zu gestalten, ohne sie zu überladen.
    05 - Forschungs- oder Arbeitsbericht