Leimstoll, Uwe

Lade...
Profilbild
E-Mail-Adresse
Geburtsdatum
Projekt
Organisationseinheiten
Berufsbeschreibung
Nachname
Leimstoll
Vorname
Uwe
Name
Leimstoll, Uwe

Suchergebnisse

Gerade angezeigt 1 - 10 von 25
  • Publikation
    Changing Attitudes of Retailers Towards Cross-channel Commerce and its Success Factors: a Longitudinal Study
    (IADIS Press, 2017) Leimstoll, Uwe; Wölfle, Ralf; Kommers, Piet; Isaías, Pedro [in: Proceedings of the 15th International Conference on e-Society, Budapest, Hungary, 10 – 12 April, 2017]
    Cross-channel commerce concepts are increasingly being implemented and are almost universally accepted as a panacea for many current retail problems. In practice, however, these concepts are extremely complex and the question arises as to whether and under which conditions multichannel concepts can be successful. This paper shows how retailers assess the trend towards multichannel concepts and how their attitude has changed over the last years. Further, current success factors for cross-channel commerce are derived. The opinions of leading industry experts in Switzerland serve as a qualitative empirical basis. In contrast to previous years, the experts have estimated the cross-channel concepts as a whole to be successful since 2014. The analysis results further show that the success factors described in the literature so far have to be supplemented by two further factors: the density of physical stores with simultaneous scaling of the online channel and a transformation in management and organization. These results and experiences from Switzerland might help retailers who think of expanding their traditional business into the online channel or the other way round.
    04B - Beitrag Konferenzschrift
  • Publikation
    Improving Consulting Processes in Web Analytics: A Framework for Multichannel Analytics
    (01.08.2015) Studer, Yves; Leimstoll, Uwe
    To control and optimise their marketing activities, organisations analyse customer behaviour on their online and offline channels. This is referred to as multichannel analytics (MCA). As enterprises often do not have the necessary know-how to implement analytics processes, analytics consultants support them in such projects. The problem for the consultants is that a standardised approach, which provides orientation and guidance during such projects, is currently not available. The goal of this paper is to develop a framework, which guides consultants in order to avoid common project-related problems. It is developed employing Design Science Research Methodology. Empirical data collection and iterative validation of the framework are based on literature research, document analysis, expert interviews and a focus group. Results highlight that it is useful to combine a capability maturity model and an analytics procedure model. This allows taking into account the different degrees of organisational maturity during the consulting process.
    04B - Beitrag Konferenzschrift
  • Publikation
    Mobile Business with Smartphones and Tablets: Effects of Mobile Devices in SMEs
    (Gesellschaft für Arbeitswissenschaft, 10.06.2015) Leimstoll, Uwe; Quade, Michael H.
    Today, mobile devices like smartphones and tablets are omnipresent in many parts of the world. They are used for private and business activities. The effects of mobile business are discussed more and more in micro-enterprises as well as in small and medium-sized enterprises (SMEs). The question is: Do these devices have an impact on the productivity, flexibility and business processes of companies? The goal of this paper is to develop an explorative model that helps to identify and explain these effects. The investigation is based on a quantitative empirical study conducted among 900 Swiss SMEs. The model is estimated and evaluated using Partial Least Square (PLS) structural equation modelling. The results show that the number of mobile devices used and the portion of work carried out offsite have only a low impact on the perceived value of smartphones and tablets. On the other hand, the impact on value is high if mobile devices support business processes and if the variety of information used is high.
    04B - Beitrag Konferenzschrift
  • Publikation
    Auswirkungen des E-Commerce auf die Wertschöpfungsstrukturen im B2C-Einzelhandel: Erkenntnisse aus der Schweiz
    (02.03.2014) Leimstoll, Uwe; Wölfle, Ralf
    In vielen europäischen Ländern entwickelt sich der B2C-E-Commerce rasant. Er führt zu einer Verschärfung des Wettbewerbs und bringt Chancen und Risiken für die Marktteilnehmer, insbesondere für den traditionellen Handel. Der vorliegende Beitrag untersucht den daraus resultierenden Strukturwandel und analysiert aktuelle Entwicklungen. Die empirische Analyse basiert auf dem Datenmaterial einer langfristig angelegten qualitativen Studie über den Schweizer B2C-E-Commerce. Für die Studie werden seit 2009 jährlich rund 30 E-Commerce-Verantwortliche marktprägender Unternehmen interviewt. Es zeigt sich, dass im Handel unter Einbezug des E-Commerce neue Funktionsbündel entstehen. Dies erlaubt einerseits eine Spezialisierung über Kernkompetenzen, andererseits eröffnen sich neue Positionierungsmöglichkeiten. Die Schaffung von Zugängen zum Kunden stellt sich als eine Schlüsselfunktion für den Erfolg des Handels heraus.
    04B - Beitrag Konferenzschrift
  • Publikation
    Context-aware Website Personalization
    (01.09.2011) Wolff, Daniela; Schaaf, Marc; Gatziu Grivas, Stella; Leimstoll, Uwe [in: Proceedings of the 15th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2011)]
    04B - Beitrag Konferenzschrift
  • Publikation
    A Classification for Business Model Types in E-commerce
    (04.08.2011) Abdollahi, Golrou; Leimstoll, Uwe [in: Proceedings of the Seventeenth Americas Conference on Information Systems]
    Internet business models have been widely discussed in literature and applied within the last decade. Nevertheless, a clear understanding of some e-commerce concepts does not exist yet. The classification of business models in e-commerce is one of these areas. The current research tries to fill this gap through a conceptual and qualitative study. Nine main e-commerce business model types are selected from literature and analyzed to define the criteria and their sub-criteria (characteristics). As a result three different classifications for business models are determined. This study can be used to improve the understanding of essential functions, relations and mechanisms of existing e-commerce business models.
    04B - Beitrag Konferenzschrift
  • Publikation
    How SMEs Strive to Achieve Competitive Advantage with IT-Supported Business Processes: An Empirical Study
    (2008) Schubert, Petra; Leimstoll, Uwe [in: Proceedings of the 21st Bled eConference]
    Results from a longitudinal empirical study on the use of information technology (IT) in Swiss small and medium-sized enterprises (SMEs) form the basis of this paper. In the recent survey, 917 questionnaires were collected and analysed. Selected findings are presented in ten conclusions which were drawn from the analysis of the responses. We see that the degree of information integration is very high in Swiss SMEs. Surprisingly, secondary process areas are better integrated across the company than primary process areas. The electronic exchange of data is quite common in SMEs and is performed, in many cases, at an international level. Swiss SMEs see the customer-oriented processes as important for their future competitiveness. On the other hand, they lay great importance on a well-working accounting process and the effective access to a management information system. Most SMEs embrace IT as a way to improve their business.
    04B - Beitrag Konferenzschrift
  • Publikation
    ICT Outsourcing in the Swiss SME Sector: Conclusions and Typcial Company Clusters
    (2008) Leimstoll, Uwe; Schubert, Petra; Fisher, Julie [in: ECIS 2008 Proceedings]
    The outsourcing of ICT services has been common place in large organizations for many years. To date, most of the published research has focused on large organizations with very limited discussion exploring outsourcing in small to medium-sized enterprises (SMEs). This paper reports on a major study (based on 900 completed questionnaires) of Swiss SMEs and their approach to outsourcing. The results presented in this paper are weighted according to company size and industry sector and are in this respect representative for Switzerland. The findings are presented in four main conclusions and six identified clusters (typical company profiles). ICT outsourcing for SMEs is primarily focused on Maintenance and Support. The majority of SMEs using outsourcing have achieved positive outcomes as a result. Smaller SMEs are more likely to consider outsourcing than their larger counterparts. Suppliers of external ICT services specialised on selective, definable services seem to be at an advantage.
    04B - Beitrag Konferenzschrift
  • Publikation
    Collaborative Recommender Systems for Online Shops
    (2007) Leimstoll, Uwe; Stormer, Henrik [in: Proceedings of the 13th Americas Conference on Information Systems]
    Recommender systems are often used in electronic shops in order to suggest similar or related products, potentially interesting products for a given customer or a set of products for a marketing campaign. Most recommender systems use the collaborative filtering method in order to provide the personalization information. The collaborative filtering method is a very efficient and convenient way of achieving personalization as there is no need to introduce semantic information about the products or to manually link products and users together. In the last years, a number of optimizations for collaborative filtering techniques have been developed. This paper collects the ideas and shows which of them could be integrated successfully in order to optimize a collaborative recommender system for online shops.
    04B - Beitrag Konferenzschrift
  • Publikation
    Outsourcing of ICT: An Empirical Study in Swiss SMEs
    (2007) Schubert, Petra; Leimstoll, Uwe [in: Proceedings of the 20th Bled eConference "eMergence: Merging and Emerging Technologies, Processes, and Institutions"]
    Results from a longitudinal study on the importance and use of information and communication technology in Swiss small and medium-sized companies provide the basis of this paper. In an empirical survey, 901 questionnaires were collected and analysed. The results were weighted according to company size and industry sector and are representative for Switzerland. The data was used to run an extensive cluster analysis. Based on the identified clusters, several bivariat analyses were performed in order to identify the typical outsourcing behaviour of the clusters. The clusters were tested against four different statements regarding (1) experiences with outsourcing, (2) degree of outsourcing (buy or rent), (3) IT know-how, and (4) influencers for outsourcing. The results have a high statistical validity and allowed us to draw conclusions about the typical behaviour of cluster members.
    04B - Beitrag Konferenzschrift