Leimstoll, Uwe
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Leimstoll, Uwe
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- PublikationTraditional businesses in the sharing economy: Critical success factors and prerequisites(University of Maribor Press, 2019) Schmid, Julia; Leimstoll, Uwe; Pucihar, Andreja; Kljajić Borštnar, Mirjana; Bons, Roger; Seitz, Jürgen; Cripps, Helen; Vidmar, Doroteja [in: 32nd Bled eConference humanizing technology for a sustainable society. June 16 – 19, 2019, Bled, Slovenia. Conference proceedings]The sharing economy emerged as an alternative way to earn or save money during the financial crisis. Customers started to share underused products for a small fee. This trend is projected to grow over the next years. Not only is the market volume rising, but also the customers' willingness to use it. Projections indicate that traditional businesses will lose customers as well as market share. Hence, this paper tries to understand why traditional businesses should consider the sharing economy and intends to find critical success factors, prerequisites, potentials and risks. To achieve these goals, a comprehensive qualitative research approach involving six experts was applied. The results show that being customer-centric and adopting a sharing mindset are examples of CSFs, while an important prerequisite is to understand the customers’ needs and wants. These findings can guide traditional businesses with a B2C business model in the sharing economy as a provider of their products and services.04B - Beitrag Konferenzschrift
- PublikationChanging Attitudes of Retailers Towards Cross-channel Commerce and its Success Factors: a Longitudinal Study(IADIS Press, 2017) Leimstoll, Uwe; Wölfle, Ralf; Kommers, Piet; Isaías, Pedro [in: Proceedings of the 15th International Conference on e-Society, Budapest, Hungary, 10 – 12 April, 2017]Cross-channel commerce concepts are increasingly being implemented and are almost universally accepted as a panacea for many current retail problems. In practice, however, these concepts are extremely complex and the question arises as to whether and under which conditions multichannel concepts can be successful. This paper shows how retailers assess the trend towards multichannel concepts and how their attitude has changed over the last years. Further, current success factors for cross-channel commerce are derived. The opinions of leading industry experts in Switzerland serve as a qualitative empirical basis. In contrast to previous years, the experts have estimated the cross-channel concepts as a whole to be successful since 2014. The analysis results further show that the success factors described in the literature so far have to be supplemented by two further factors: the density of physical stores with simultaneous scaling of the online channel and a transformation in management and organization. These results and experiences from Switzerland might help retailers who think of expanding their traditional business into the online channel or the other way round.04B - Beitrag Konferenzschrift
- PublikationImproving Consulting Processes in Web Analytics: A Framework for Multichannel Analytics(01.08.2015) Studer, Yves; Leimstoll, UweTo control and optimise their marketing activities, organisations analyse customer behaviour on their online and offline channels. This is referred to as multichannel analytics (MCA). As enterprises often do not have the necessary know-how to implement analytics processes, analytics consultants support them in such projects. The problem for the consultants is that a standardised approach, which provides orientation and guidance during such projects, is currently not available. The goal of this paper is to develop a framework, which guides consultants in order to avoid common project-related problems. It is developed employing Design Science Research Methodology. Empirical data collection and iterative validation of the framework are based on literature research, document analysis, expert interviews and a focus group. Results highlight that it is useful to combine a capability maturity model and an analytics procedure model. This allows taking into account the different degrees of organisational maturity during the consulting process.04B - Beitrag Konferenzschrift
- PublikationMobile Business with Smartphones and Tablets: Effects of Mobile Devices in SMEs(Gesellschaft für Arbeitswissenschaft, 10.06.2015) Leimstoll, Uwe; Quade, Michael H.Today, mobile devices like smartphones and tablets are omnipresent in many parts of the world. They are used for private and business activities. The effects of mobile business are discussed more and more in micro-enterprises as well as in small and medium-sized enterprises (SMEs). The question is: Do these devices have an impact on the productivity, flexibility and business processes of companies? The goal of this paper is to develop an explorative model that helps to identify and explain these effects. The investigation is based on a quantitative empirical study conducted among 900 Swiss SMEs. The model is estimated and evaluated using Partial Least Square (PLS) structural equation modelling. The results show that the number of mobile devices used and the portion of work carried out offsite have only a low impact on the perceived value of smartphones and tablets. On the other hand, the impact on value is high if mobile devices support business processes and if the variety of information used is high.04B - Beitrag Konferenzschrift
- PublikationAuswirkungen des E-Commerce auf die Wertschöpfungsstrukturen im B2C-Einzelhandel: Erkenntnisse aus der Schweiz(02.03.2014) Leimstoll, Uwe; Wölfle, RalfIn vielen europäischen Ländern entwickelt sich der B2C-E-Commerce rasant. Er führt zu einer Verschärfung des Wettbewerbs und bringt Chancen und Risiken für die Marktteilnehmer, insbesondere für den traditionellen Handel. Der vorliegende Beitrag untersucht den daraus resultierenden Strukturwandel und analysiert aktuelle Entwicklungen. Die empirische Analyse basiert auf dem Datenmaterial einer langfristig angelegten qualitativen Studie über den Schweizer B2C-E-Commerce. Für die Studie werden seit 2009 jährlich rund 30 E-Commerce-Verantwortliche marktprägender Unternehmen interviewt. Es zeigt sich, dass im Handel unter Einbezug des E-Commerce neue Funktionsbündel entstehen. Dies erlaubt einerseits eine Spezialisierung über Kernkompetenzen, andererseits eröffnen sich neue Positionierungsmöglichkeiten. Die Schaffung von Zugängen zum Kunden stellt sich als eine Schlüsselfunktion für den Erfolg des Handels heraus.04B - Beitrag Konferenzschrift
- PublikationContext-aware Website Personalization(01.09.2011) Wolff, Daniela; Schaaf, Marc; Gatziu Grivas, Stella; Leimstoll, Uwe [in: Proceedings of the 15th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2011)]04B - Beitrag Konferenzschrift
- PublikationA Classification for Business Model Types in E-commerce(04.08.2011) Abdollahi, Golrou; Leimstoll, Uwe [in: Proceedings of the Seventeenth Americas Conference on Information Systems]Internet business models have been widely discussed in literature and applied within the last decade. Nevertheless, a clear understanding of some e-commerce concepts does not exist yet. The classification of business models in e-commerce is one of these areas. The current research tries to fill this gap through a conceptual and qualitative study. Nine main e-commerce business model types are selected from literature and analyzed to define the criteria and their sub-criteria (characteristics). As a result three different classifications for business models are determined. This study can be used to improve the understanding of essential functions, relations and mechanisms of existing e-commerce business models.04B - Beitrag Konferenzschrift
- PublikationHow SMEs Strive to Achieve Competitive Advantage with IT-Supported Business Processes: An Empirical Study(2008) Schubert, Petra; Leimstoll, Uwe [in: Proceedings of the 21st Bled eConference]Results from a longitudinal empirical study on the use of information technology (IT) in Swiss small and medium-sized enterprises (SMEs) form the basis of this paper. In the recent survey, 917 questionnaires were collected and analysed. Selected findings are presented in ten conclusions which were drawn from the analysis of the responses. We see that the degree of information integration is very high in Swiss SMEs. Surprisingly, secondary process areas are better integrated across the company than primary process areas. The electronic exchange of data is quite common in SMEs and is performed, in many cases, at an international level. Swiss SMEs see the customer-oriented processes as important for their future competitiveness. On the other hand, they lay great importance on a well-working accounting process and the effective access to a management information system. Most SMEs embrace IT as a way to improve their business.04B - Beitrag Konferenzschrift
- PublikationICT Outsourcing in the Swiss SME Sector: Conclusions and Typcial Company Clusters(2008) Leimstoll, Uwe; Schubert, Petra; Fisher, Julie [in: ECIS 2008 Proceedings]The outsourcing of ICT services has been common place in large organizations for many years. To date, most of the published research has focused on large organizations with very limited discussion exploring outsourcing in small to medium-sized enterprises (SMEs). This paper reports on a major study (based on 900 completed questionnaires) of Swiss SMEs and their approach to outsourcing. The results presented in this paper are weighted according to company size and industry sector and are in this respect representative for Switzerland. The findings are presented in four main conclusions and six identified clusters (typical company profiles). ICT outsourcing for SMEs is primarily focused on Maintenance and Support. The majority of SMEs using outsourcing have achieved positive outcomes as a result. Smaller SMEs are more likely to consider outsourcing than their larger counterparts. Suppliers of external ICT services specialised on selective, definable services seem to be at an advantage.04B - Beitrag Konferenzschrift
- PublikationCollaborative Recommender Systems for Online Shops(2007) Leimstoll, Uwe; Stormer, Henrik [in: Proceedings of the 13th Americas Conference on Information Systems]Recommender systems are often used in electronic shops in order to suggest similar or related products, potentially interesting products for a given customer or a set of products for a marketing campaign. Most recommender systems use the collaborative filtering method in order to provide the personalization information. The collaborative filtering method is a very efficient and convenient way of achieving personalization as there is no need to introduce semantic information about the products or to manually link products and users together. In the last years, a number of optimizations for collaborative filtering techniques have been developed. This paper collects the ideas and shows which of them could be integrated successfully in order to optimize a collaborative recommender system for online shops.04B - Beitrag Konferenzschrift
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