Social Media Marketing Strategy 2019-2022 Bildungszentrum Limmattal BZLT
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Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
In the recent past, some drastic changes have taken place within Bildungszentrum Limmattal (BZLT). As a consequence of those changes, the new education offers which have been developed by BZLT in the field of basic education are not visible enough. Moreover, the number of enrolments for degree programs of the higher vocational education (Höhere Fachschule) has collapsed after the changes in the past.
In order to restore the number of enrolments and to make the education offers more visible on the education market, the objective of this thesis is to develop a social media marketing strategy for BZLT for the years of 2019 – 2022.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
RIEDE, Isabelle und Tharushka PARAMANANTHAN, 2018. Social Media Marketing Strategy 2019-2022
Bildungszentrum Limmattal BZLT. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41395