Mit Branding den Fachkräftemangel überwinden
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Authors
Author (Corporation)
Publication date
10.2024
Typ of student thesis
Course of study
Type
01B - Magazine or newspaper article
Editors
Editor (Corporation)
Supervisor
Parent work
KMU-Magazin
Special issue
DOI of the original publication
Link
Series
Series number
Volume
27
Issue / Number
10
Pages / Duration
104-107
Patent number
Publisher / Publishing institution
Engeli
Place of publication / Event location
Horn
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Angesichts des wachsenden Fachkräftemangels stehen KMU vor der Herausforderung, qualifizierte Talente für sich zu gewinnen und langfristig zu binden. Branding-Ansätze bieten hierbei eine erfolgversprechende Lösung.
Keywords
Branding, Fachkräftemangel, KMU
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
1424-7119
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
New Work
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
Resch, D., & Germann, B. (2024, October). Mit Branding den Fachkräftemangel überwinden. KMU-Magazin, 27(10), 104–107. https://irf.fhnw.ch/handle/11654/47881