Sustainability orientation in business models of Swiss start-ups
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2021
Typ der Arbeit
Studiengang
Sammlung
Typ
04B - Beitrag Konferenzschrift
Herausgeber:innen
Gerber, Aurona
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Proceedings of Society 5.0 Conference 2021
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
18
Jahrgang / Band
2
Ausgabe / Nummer
Seiten / Dauer
98-117
Patentnummer
Verlag / Herausgebende Institution
Verlagsort / Veranstaltungsort
Online
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Research on Sustainable Business Models of start-ups currently focuses on those which pursue a sustainability goal as a main aspect and at least also follow an ethical motivation, possibly in addition to the profit motive. This paper aims to firstly identify useful criteria for describing sustainability in business models and secondly does an investigation on the sustainability orientation and implementation in business models of participating start-ups in the Swiss Innovation Challenge, a business plan competition. As sustainability was no criterion in the application process, many of the start-ups didn’t have a strong sustainability orientation. It will be examined to what extent these start-ups take sustainability aspects into account, and which ones in detail. Secondly, it is examined which business model types are used here in order to identify prevailing types and patterns for start-ups that are not selected for their sustainability orientation. The 25 start-up teams were interviewed with a semi-structured interview guide, including an evaluations of sustainability criteria. Almost all start-ups have a strong profit orientation and many also consider sustainability in their business model, though mostly with only one field of action. The linear business model is dominant and only few start-ups contribute to the circular economy. Another outcome of the survey is that the sustainable business model patterns should be adapted for this target group of start-ups not geared towards sustainability for future research.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Society 5.0 conference. Integrating digital world and real world to resolve challenges in business and society
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
22.06.2021
Enddatum der Konferenz
24.06.2021
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Green
Lizenz
Zitation
MILOW, Uta, 2021. Sustainability orientation in business models of Swiss start-ups. In: Aurona GERBER und Knut HINKELMANN (Hrsg.), Proceedings of Society 5.0 Conference 2021. Online. 2021. S. 98–117. 18. Verfügbar unter: https://doi.org/10.26041/fhnw-7055