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Ergebnisse nach Hochschule und Institut
Publikation Teaching sustainability to marketing students in an implicit and efficient way(2024) Miller, Barbara Therese; Felder, Juliane06 - PräsentationPublikation AI literacy as a threshold concept. Fostering sustainable AI education(2024) Felder, Juliane; Heuss, Sabina; Callegaro, Elena06 - PräsentationPublikation Bidding behaviour in second-price and random nth-price auctions with interval private values(2024) Banerjee, Prasenjit; Debkumar, Chakrabarti; Datta, Souvik; Hussain, Abul Maala Tanvir04B - Beitrag KonferenzschriftPublikation Migration(Éditions de la Maison des sciences de l'homme, 2021) Del Percio, Alfonso01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Development of a theoretical marketing technology maturity model(Inderscience, 2024) Hüttermann, Marcel; Kaeppeli, Lisa; Rozumowski, Anna; Klaas, MichaelMarTech is defined as tools and technology used to assist professionals in reaching the defined company goals by supporting them throughout the complete marketing campaign execution and evaluation process from acquisition to customer retention. With the increasing complexity of tools available for a multitude of functionalities, sometimes even overlapping capabilities, finding the right solution for a business is becoming increasingly complex. The aim of the study was to develop a theoretical maturity model for marketing technology to help businesses assess their current state and show potential further development regarding marketing technology. Based on literature review and 20 interviews with experts in the field of marketing technology our aim was reached, and the model could be developed. The research findings involve a comprehensive audit of relationships before data analysis, leading to the amalgamation of dimensions such as ‘team structure’ and ‘skills’ into the consolidated ‘people’ dimension. The dimensions – technology and data, strategy, organisation, people and skills, and customers – are explored in subsequent chapters, offering insights into their roles in MarTech maturity and guiding businesses in assessment and development.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation On poverty porn(Cambridge University Press, 2023) Del Percio, Alfonso; Cowan, Hannah; Del Percio, Alfonso04A - Beitrag SammelbandPublikation Introduction. language, work and affective capitalism(De Gruyter, 2022) Dlaske, Kati; Del Percio, AlfonsoThis special issue contributes to scholarship on language and affective economy by exploring the role played by affect in shaping work and workers under current configurations of capitalism. We take as a starting point the observation of increased valorisation and instrumentalisation of affect in the contemporary phase of capitalism. In this editorial introduction to the special issue, we set the scene by first outlining our questions, aims and objectives. Subsequently, we situate the contribution made by this issue in a larger social theorisation of affect and capitalism, particularly the notion of affective capitalism, and reflect on how this theorisation can contribute to sociolinguistic scholarship on work. The introduction concludes with an outline of the articles in this special issue, highlighting the way, empirically and conceptually, each article contributes to our understanding of the intersections between language, work and affective capitalism.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Writing banal inequalities. How to fabricate stories that disrupt(Cambridge University Press, 2023) Cowan, Hannah; Del Percio, Alfonso; Cowan, Hannah; Del Percio, AlfonsoIn this Element, the authors write about the everyday production and experiences of banal inequality. Through a series of sections, each comprising of a blogpost written for Disruptive Inequalities, and a commentary from the author on the predicaments they encountered in the writing process, this Element shares, and confronts, the ways we fabricate stories and use writing to resist. It makes visible the choices, practices, and reflections that have led to the writing of our stories and offers the tools we have used to fabricate them, to all those who may find them meaningful to appropriate, adapt, and translate to fight the struggles that they want to fight. These tools are formulated in a way for writers to develop their own methods of storytelling and activism. The authors hope this Element contributes to an ongoing debate on how writing serves banal resistance.03 - SammelbandPublikation A tale of eight countries or the EU council presidency translator in retrospect(2020) Metuzale, Kristine06 - PräsentationPublikation Resetting minds and souls. Language, employability and the making of neoliberal subjects(Routledge, 2020) Del Percio, Alfonso; Wong , Sze Wan Vivian; Martin Rojo, Luisa; Del Percio, AlfonsoIn this chapter, we present an ethnographic documentation of an employment program that is provided by a charity located in East London. We generate a critical understanding of the ways these programs contribute to the governmentality of poverty and unemployed subjects in London. This paper then argues that the investigated employability program strives to disrupt poverty and unemployment through a set of disciplining techniques that target the individuals’ minds and souls. We will show that, these techniques are anchored in larger histories of knowledge about, and discipline of, “poverty” and the “poor”. In the same time, we will show that that the investigated program is emblematic for a form of neoliberal governmentality that asks the participating subjects to understand their subjectivity in terms of quality, competitiveness and freedom. We will finally argue that the complex set of ideas informing this training program do not determine the actions or thinking of the participating subjects. This neoliberal rational is rather mobilized, rationalized and dialectically engaged with on the ground by (some of) the unemployed subjects who contest this program’s ability to promote their access to jobs and socioeconomic inclusion.04A - Beitrag Sammelband