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Ergebnisse nach Hochschule und Institut
Publikation Teaching sustainability to marketing students in an implicit and efficient way(2024) Miller, Barbara Therese; Felder, Juliane06 - PräsentationPublikation AI literacy as a threshold concept. Fostering sustainable AI education(2024) Felder, Juliane; Heuss, Sabina; Callegaro, Elena06 - PräsentationPublikation Bidding behaviour in second-price and random nth-price auctions with interval private values(2024) Banerjee, Prasenjit; Debkumar, Chakrabarti; Datta, Souvik; Hussain, Abul Maala Tanvir04B - Beitrag KonferenzschriftPublikation Development of a theoretical marketing technology maturity model(Inderscience, 2024) Hüttermann, Marcel; Kaeppeli, Lisa; Rozumowski, Anna; Klaas, MichaelMarTech is defined as tools and technology used to assist professionals in reaching the defined company goals by supporting them throughout the complete marketing campaign execution and evaluation process from acquisition to customer retention. With the increasing complexity of tools available for a multitude of functionalities, sometimes even overlapping capabilities, finding the right solution for a business is becoming increasingly complex. The aim of the study was to develop a theoretical maturity model for marketing technology to help businesses assess their current state and show potential further development regarding marketing technology. Based on literature review and 20 interviews with experts in the field of marketing technology our aim was reached, and the model could be developed. The research findings involve a comprehensive audit of relationships before data analysis, leading to the amalgamation of dimensions such as ‘team structure’ and ‘skills’ into the consolidated ‘people’ dimension. The dimensions – technology and data, strategy, organisation, people and skills, and customers – are explored in subsequent chapters, offering insights into their roles in MarTech maturity and guiding businesses in assessment and development.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation On poverty porn(Cambridge University Press, 2023) Del Percio, Alfonso; Cowan, Hannah; Del Percio, Alfonso04A - Beitrag SammelbandPublikation Introduction. language, work and affective capitalism(De Gruyter, 2022) Dlaske, Kati; Del Percio, AlfonsoThis special issue contributes to scholarship on language and affective economy by exploring the role played by affect in shaping work and workers under current configurations of capitalism. We take as a starting point the observation of increased valorisation and instrumentalisation of affect in the contemporary phase of capitalism. In this editorial introduction to the special issue, we set the scene by first outlining our questions, aims and objectives. Subsequently, we situate the contribution made by this issue in a larger social theorisation of affect and capitalism, particularly the notion of affective capitalism, and reflect on how this theorisation can contribute to sociolinguistic scholarship on work. The introduction concludes with an outline of the articles in this special issue, highlighting the way, empirically and conceptually, each article contributes to our understanding of the intersections between language, work and affective capitalism.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Writing banal inequalities. How to fabricate stories that disrupt(Cambridge University Press, 2023) Cowan, Hannah; Del Percio, Alfonso; Cowan, Hannah; Del Percio, AlfonsoIn this Element, the authors write about the everyday production and experiences of banal inequality. Through a series of sections, each comprising of a blogpost written for Disruptive Inequalities, and a commentary from the author on the predicaments they encountered in the writing process, this Element shares, and confronts, the ways we fabricate stories and use writing to resist. It makes visible the choices, practices, and reflections that have led to the writing of our stories and offers the tools we have used to fabricate them, to all those who may find them meaningful to appropriate, adapt, and translate to fight the struggles that they want to fight. These tools are formulated in a way for writers to develop their own methods of storytelling and activism. The authors hope this Element contributes to an ongoing debate on how writing serves banal resistance.03 - SammelbandPublikation Evaluation of synthetic data generators on complex tabular data(Springer, 2024) Thees, Oscar; Novak, Jiri; Templ, Matthias; Domingo-Ferrer, Josep; Önen, MelekSynthetic data generators are widely utilized to produce synthetic data, serving as a complement or replacement for real data. However, the utility of data is often limited by its complexity. The aim of this paper is to show their performance using a complex data set that includes cluster structures and complex relationships. We compare different synthesizers such as synthpop, Synthetic Data Vault, simPop, Mostly AI, Gretel, Realtabformer, and arf, taking into account their different methodologies with (mostly) default settings, on two properties: syntactical accuracy and statistical accuracy. As a complex and popular data set, we used the European Statistics on Income and Living Conditions data set. Almost all synthesizers resulted in low data utility and low syntactical accuracy. The results indicated that for such complex data, simPop, a computational and methodological framework for simulating complex data based on conditional modeling, emerged as the most effective approach for static tabular data and is superior compared to other conditional or joint modelling approaches.04B - Beitrag KonferenzschriftPublikation Introduction. Writing banal inequalities(Cambridge University Press, 2023) Del Percio, Alfonso; Cowan, Hannah; Cowan, Hannah; Del Percio, Alfonso04A - Beitrag SammelbandPublikation Short duration, lasting impression. The role of short-term study trips in cross-cultural learning(Springer Cham, 2024) Meyer, Dario; Frey, Alice Lydia; Meyer, Rolf; Hinkelmann, Knut; Smuts, Hanlie04B - Beitrag Konferenzschrift