Institut für Marktangebote und Konsumentscheidungen
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Ergebnisse nach Hochschule und Institut
Publikation How to eat healthy and save the planet. Development and evaluation of an evidence-based app(2019) Feck, Vanessa; Herrmann, Anne; Visschers, VivianneBackground: Food consumption affects individuals as well as our planet. How can a tailored app help people to make healthier and more sustainable meal choices? To answer this question, we contributed to the development of an evidence-based dietary app and evaluated its effects. The app offers personalized recipes and tips in order to reduce food waste and meat consumption, and increase the use of seasonal and plant-based products. Method: Using a mixed-methods approach, app usage data (N=2167) and quantitative data from a longitudinal online questionnaire (T1-T3: N=56) were combined with in-depth interviews with users (N=6) and app-developers (N=3). Findings: In the interviews, users evaluated the personalized recipe-suggestions positively. An additional search (e.g. recipes with certain ingredients) was often no longer necessary to find a suitable recipe. The app metrics showed positive correlations between frequent app usage and the motivation to reduce food waste (r=.06, p<.05) as well as the motivation to use seasonal products (r=.16, p<.01). The survey data showed that participants’ initial confidence to implement new dietary behavior was a strong predictor of the implementation of new dietary behavior after three weeks of app usage (β≥.49, p≤.01, R2 = .66). Last, the development team emphasized the benefits of an iterative approach in which regular user feedback informed the further development process of the app. Discussion: The results of this research show that it can be effective to combine health- and sustainability-focused diet interventions. These interventions should be personalized and aim to increase users’ confidence to perform new dietary behavior.06 - PräsentationPublikation Wie nehmen Konsumenten Antibiotika, Antibiotikaresistenzen und Antibiotikaverbrauch wahr?(06/2018) Visschers, Vivianne; Feck, Vanessa; Herrmann, Anne06 - PräsentationPublikation Development of targeted communication strategies to promote prudent antibiotic usage: needs assessment among the public(23.08.2018) Feck, Vanessa; Visschers, Vivianne; Herrmann, AnneBackground: Public behaviour is a crucial factor to reduce the risk of antibiotic resistance. A better understanding of the public‘s attitudes, knowledge and beliefs regarding antibiotics and antibiotic resistance is required to recommend effective communication strategies to promote a more prudent antibiotic usage as well as the adoption of measures to prevent the spread of resistant bacteria. Method: An online survey was conducted among the Swiss population (N = 1,260). We applied cluster analysis to identify segments based on the respondents‘ demand for and perception of antibiotics. Through multiple ANOVAs, segments were compared on their demographic characteristics, knowledge, as well as on their cultural values and other variables, such as perceived responsibility. Findings: Four segments were identified. They differed significantly on all perception variables and their demand for antibiotics (Fs > 58, ps < .001, ηp2s > .13): (1) Experienced Sceptics reported a low demand and usage of antibiotics, were aware of the risks and had more experience with antibiotic resistance. (2) Knowledgeable Undifferentiated had lots of knowledge about antibiotics, antibiotic resistance and preventive measures but were neither very concerned about antibiotic resistance nor did they perceive many benefits in using antibiotics. (3) Young Unwilling showed little willingness to adopt preventive measures, were younger and rather uncritical regarding antibiotics. (4) Self-Serving Users reported a high demand and usage of antibiotics, perceived a rather low responsibility and held strong egoistic values. Discussion: To promote prudent antibiotic usage, recommendations for communication strategies were developed targeting the different segments‘ needs.06 - PräsentationPublikation “Contradictio in opinionibus”: The Swiss public’s attitudes and beliefs about antibiotics and antibiotic resistance(18.06.2018) Visschers, Vivianne; Feck, Vanessa; Herrmann, AnneOne of the actors involved in the growing risk of antibiotic resistance is the general public. Its perceptions and decisions (i.e., its mental models) regarding antibiotics and antibiotic resistance determine how much antibiotics are used and how willing people are to adopt measures to prevent the spread of resistant bacteria. For the development of intervention strategies and materials that promote the prudent use of antibiotics and the adoption of preventive measures, we thus need to understand the public’s mental models of antibiotics and antibiotic resistance. We conducted an interview study (N = 10) and an online survey (N = 1,260) to investigate the Swiss public’s attitudes, beliefs, knowledge and perceived social influences regarding antibiotics and antibiotic resistance. Moreover, using the survey data, we examined how these concepts—in addition to people’s demographic characteristics, experiences with antibiotics and cultural values—relate to their request for antibiotics and their willingness to adopt preventive measures against antibiotic resistance. In both studies, respondents held contradicting opinions (i.e., beliefs and attitudes) about antibiotics and antibiotic resistance. The same individuals, for example, correctly knew that bacteria became resistant against antibiotics and, at the same time, incorrectly believed that their own body became resistant. The survey data additionally showed that respondents’ contradicting attitudes and beliefs affected their request for antibiotics. Respondents’ request for antibiotics was mostly predicted by egoistic values, knowledge about antibiotics and the perceived benefits of antibiotics. Alternatively, their willingness to adopt preventive measures was mainly related to traditional values and biospheric values, their knowledge about preventive measures as well as their perceived risks of antibiotics and of antibiotic resistance. Stronger perceived norms in respondents’ social environment regarding prudent antibiotic usage were related to both a lower request for antibiotics and a higher willingness to adopt preventive measures. In sum, different psychological factors need to be addressed in an intervention to promote both a more prudent antibiotic usage and the adoption of preventive measures among the general public. We will particularly discuss how opposing attitudes and beliefs can be addressed in such intervention materials.06 - PräsentationPublikation Wie nehmen Konsumenten und Konsumentinnen Antibiotika, Antibiotikaresistenzen und Antibiotikaverbrauch wahr? Schlussbericht einer qualitativen und einer quantitativen Studie im Auftrag des Bundesamtes für Gesundheit BAG(23.02.2018) Visschers, Vivianne; Feck, Vanessa; Herrmann, AnneIm Rahmen der Umsetzung der nationalen Strategie gegen Antibiotikaresistenzen (StAR, der Bundesrat, 2015) soll die Schweizer Bevölkerung für einen sorgfältigeren Umgang mit Antibiotika und die möglichen Präventionsmassnahmen gegen Antibiotikaresistenzen (z.B. persönliche Hygiene) sensibilisiert werden. Für die Entwicklung effektiver Informations- und Aufklärungsmaterialien zu diesen Themen ist es wichtig, die Einstellungen und Vorstellungen sowie das Wissen und die Entscheidungen der Bevölkerung in Bezug auf Antibiotika und Antibiotikaresistenzen zu verstehen . Das Forschungsprojekt hatte zwei Ziele. Erstens wurden die mentalen Modelle der Schweizer Bevölkerung bezüglich Antibiotika und Antibiotikaresistenzen aufgezeigt, d.h. ihre Einstellungen, Vorstellungen und ihr Wissen zu diesen Themen sowie ihre Entscheidungen, wie z.B. der Wunsch nach Antibiotika und die Bereitschaft, Präventionsmassnahmen zu ergreifen. Zusätzlich wurde untersucht, ob innerhalb der Bevölkerung Segmente identifiziert werden können, die sich in ihren mentalen Modellen voneinander unterscheiden. Zweitens wurden die Zusammenhänge quantifiziert zwischen Einstellungen, Vorstellungen und Wissen der Bevölkerung hinsichtlich Antibiotika und Antibiotikaresistenzen einerseits, und dem Wunsch nach Antibiotika für sich selbst, seine Kinder oder Haustiere sowie der Bereitschaft, Präventionsmassnahmen zu ergreifen, andererseits. Diese Quantifizierung gab Aufschluss darüber, welche psychosozialen Faktoren zu berücksichtigen sind, um den Wunsch nach Antibiotika, sowie die Bereitschaft, Präventionsmassnahmen zu ergreifen, zu beeinflussen. Das Forschungsprojekt bestand aus einer qualitativen Interviewstudie und einer quantitativen Online-Befragung in der deutsch- und französischsprachigen Schweiz.05 - Forschungs- oder ArbeitsberichtPublikation Career adaptivity, adaptability, and adapting: a conceptual and empirical investigation(Elsevier, 04/2015) Herrmann, Anne; Hirschi, Andreas; Keller, AnitaThe literature on career adaptation is vast and based on a range of different measurement approaches. The present paper aims to explore how different operationalizations of career adaptability in terms of concern, control, curiosity, and confidence are related from a conceptual and empirical standpoint. Based on a cross-sectional analysis with 1260 German university students, we established that the adaptability resources of concern, control, curiosity, and confidence are significantly related to, but empirically distinct from, measures representing adapting in terms of career planning, career decision-making difficulties, career exploration, and occupational selfefficacy. In a follow-up survey six months later, we found that the career adaptability dimensions partially mediated the effects of adaptivity (i.e., core self-evaluations and proactivity) on planning, decision-making difficulties, exploration, and self-efficacy. Interestingly, in both analyses, there was no clear match between adaptability resources and theoretically corresponding aspects of career adapting in terms of behaviors, beliefs, and barriers. The results suggest that psychological career resources in terms of concern, control, curiosity, and confidence partially mediate the effects of more context-general, trait-like adaptivity on different career-specific behavioral forms of adapting.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Assessing difficulties in career decision making among Swiss adolescents with the German My Vocational Situation Scale(Hogrefe, 2013) Hirschi, Andreas; Herrmann, AnneAssessing problems in career decision making among adolescents is important for career guidance and research. The present study is the first to investigate among Swiss adolescents the factor structure and convergent validity in relation to personality of the German-language adaptation of the My Vocational Situation Scale. Two preliminary studies (N = 217) suggested that using a 5-point Likert scale response format would increase scale reliability. The confirmatory factor analyses in the main study with two cohorts (n = 341, eighth grade; n = 303, eleventh grade) confirmed that four main factors, which assess problems with identity, decision making, information, and perceived barriers, underlie the data. The barriers factor was differentiated into aspired vocation and personal situation. Construct validity was supported by significant relationships between favorable personality characteristics (emotional stability, extraversion, agreeableness, conscientiousness, generalized self-efficacy, and internal locus of control) and fewer problems. The results suggest that the vocational identity and barriers scales can be fruitfully applied to research on and the practice of career counseling with adolescents.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Calling and career preparation: investigating developmental patterns and temporal precedence(Elsevier, 13.03.2013) Hirschi, Andreas; Herrmann, AnneThe presence of a calling and career development are assumed to be closely related. However, the nature of and reason for this relationship have not been thoroughly investigated. We hypothesized the existence of reciprocal effects between calling and three dimensions of career preparation and assessed the change of the presence of a calling, career planning, decidedness, and self-efficacy with three waves of a diverse sample of German university students (N = 846) over one year. Latent growth analyses revealed that the intercepts of calling showed a significant positive correlation with the intercepts of all career preparation measures. The slope of calling was positively related to those of decidedness and self-efficacy but not to planning. Cross-lagged analyses showed that calling predicted a subsequent increase in planning and self-efficacy. Planning and decidedness predicted an increase in the presence of a calling. The results suggest that calling and career preparation are related due to mutual effects but that effects differ for different career preparation dimensions.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Beruf aus Berufung? – Ein Überblick über die Forschung(Deutscher Psychologen Verlag, 2012) Hirschi, Andreas; Herrmann, Anne01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Vocational identity achievement as a mediator of presence of calling and life satisfaction(SAGE, 2012) Hirschi, Andreas; Herrmann, AnneThe present study explores what mechanism might be responsible for the reported link between presence of a calling in one’s career and life satisfaction. It is proposed that vocational identity achievement acts as one important mediator of this relation and that the effects can be observed even when controlling for core self-evaluations (CSEs). The study used a short-term longitudinal design based on a sample of 269 German college students from different majors. The results confirmed the mediation model, with calling predicting vocational identity achievement 6 months later and identity serving as a stronger predictor of life satisfaction, all controlling for CSEs. However, contrary to previous research, presence of calling was not directly related to life satisfaction and even showed a negative relation when vocational identity achievement was controlled. The results are interpreted to suggest a multifaceted relation between calling and life satisfaction.01A - Beitrag in wissenschaftlicher Zeitschrift
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