Institut für Marktangebote und Konsumentscheidungen
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/26120
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Ergebnisse nach Hochschule und Institut
Publikation Wie ein Smart Sensor bei Älteren ein Zuhause finden kann: Vertrieb von AgeTech im B2B-Bereich(2021) Herrmann, AnneDie Digitalisierung hält zunehmend Einzug in Alterswohnungen und in Pflegeeinrichtungen für Ältere. Für diese Zielgruppe entwickelte digitale Lösungen werden oft unter dem Begriff «AgeTech» zusammengefasst. Um diese – oft durchaus sehr nützlichen – Innovationen auf dem Markt erfolgreich zu positionieren, müssen die Motivationen, Barrieren und Bedürfnisse der Zielgruppe gut adressiert werden. Ausserdem müssen die Entscheidungsprozesse bei der Einführung der AgeTech-Innovation verstanden werden, um den Sales- und Vertriebsprozess darauf abzustimmen. Dieser Beitrag zeigt am Beispiel eines Smart Sensors, wie dies gelingen kann. Ausserdem werden Handlungsempfehlungen für den B2B-Vertrieb generell und den AgeTech-Bereich im Besonderen abgeleitet.06 - PräsentationPublikation Going around in circles? Eine psychologische Perspektive auf die Kreislaufwirtschaft(2021) Herrmann, AnneUm Kreislaufwirtschaft zu ermöglichen, sind nicht nur ausgereifte technologische Lösungen nötig. Sondern es braucht auch Konsumentinnen und Konsumenten, die durch ihre Entscheidungen und ihr Verhalten dazu beitragen. Zwar beschreibt sich die Schweizer Bevölkerung zunehmend als umweltbewusst. Doch daraus resultiert nicht immer auch ein entsprechend nachhaltigeres Konsumverhalten. Denn dies verlangt langfristige Verhaltensveränderungen, die oft nicht so leicht umzusetzen sind. Wie man diesen Herausforderungen begegnen kann, wird anhand psychologischer Erkenntnisse aufgezeigt.06 - PräsentationPublikation So klappt es mit dem Markteintritt! Wie AgeTech in Betreuungs- und Pflegeeinrichtungen ein Zuhause finden kann(Hochschule für Angewandte Psychologie FHNW, 2021) Herrmann, Anne; Bürgin, Steven; Lehmann, Sarah HeatherSie sollen den Alltag erleichtern oder im Notfall dafür sorgen, dass schnell Hilfe zur Stelle ist: digitale Notrufsysteme. Genau das bietet das Schweizer Startup CARU AG auch mit ihrem intelligenten Kommunikationssystem CARU. Wir haben für die CARU AG die Entscheidungsprozesse in Betreuungs- und Pflegeeinrichtungen bei der Wahl eines solchen Notrufsystems untersucht. Wir wollten herausfinden, wie die Anspruchsgruppen das Produkt CARU und den Vertriebsprozess der CARU AG wahrnehmen und wie sie sich für das Angebot entscheiden. Dazu haben wir leitfadengestützte Interviews mit entscheidungstragenden Personen von Alters- und Pflegeeinrichtungen durchgeführt. Die wichtigste Erkenntnis: Es gibt nicht DAS Alterswohnen. Die Einrichtungen unterscheiden sich sehr in ihren Bedürfnissen und Anforderungen an ein Notrufsystem. Deshalb haben wir eine Typologie entwickelt, die die CARU AG nun beim Vertrieb nutzt, um gezielt auf die jeweiligen Bedürfnisse und Einsatzszenarien der potenziellen Kundschaft einzugehen.05 - Forschungs- oder ArbeitsberichtPublikation How to eat healthy and save the planet. Development and evaluation of an evidence-based app(2019) Feck, Vanessa; Herrmann, Anne; Visschers, VivianneBackground: Food consumption affects individuals as well as our planet. How can a tailored app help people to make healthier and more sustainable meal choices? To answer this question, we contributed to the development of an evidence-based dietary app and evaluated its effects. The app offers personalized recipes and tips in order to reduce food waste and meat consumption, and increase the use of seasonal and plant-based products. Method: Using a mixed-methods approach, app usage data (N=2167) and quantitative data from a longitudinal online questionnaire (T1-T3: N=56) were combined with in-depth interviews with users (N=6) and app-developers (N=3). Findings: In the interviews, users evaluated the personalized recipe-suggestions positively. An additional search (e.g. recipes with certain ingredients) was often no longer necessary to find a suitable recipe. The app metrics showed positive correlations between frequent app usage and the motivation to reduce food waste (r=.06, p<.05) as well as the motivation to use seasonal products (r=.16, p<.01). The survey data showed that participants’ initial confidence to implement new dietary behavior was a strong predictor of the implementation of new dietary behavior after three weeks of app usage (β≥.49, p≤.01, R2 = .66). Last, the development team emphasized the benefits of an iterative approach in which regular user feedback informed the further development process of the app. Discussion: The results of this research show that it can be effective to combine health- and sustainability-focused diet interventions. These interventions should be personalized and aim to increase users’ confidence to perform new dietary behavior.06 - PräsentationPublikation Career adaptivity, adaptability, and adapting: a conceptual and empirical investigation(Elsevier, 04/2015) Herrmann, Anne; Hirschi, Andreas; Keller, AnitaThe literature on career adaptation is vast and based on a range of different measurement approaches. The present paper aims to explore how different operationalizations of career adaptability in terms of concern, control, curiosity, and confidence are related from a conceptual and empirical standpoint. Based on a cross-sectional analysis with 1260 German university students, we established that the adaptability resources of concern, control, curiosity, and confidence are significantly related to, but empirically distinct from, measures representing adapting in terms of career planning, career decision-making difficulties, career exploration, and occupational selfefficacy. In a follow-up survey six months later, we found that the career adaptability dimensions partially mediated the effects of adaptivity (i.e., core self-evaluations and proactivity) on planning, decision-making difficulties, exploration, and self-efficacy. Interestingly, in both analyses, there was no clear match between adaptability resources and theoretically corresponding aspects of career adapting in terms of behaviors, beliefs, and barriers. The results suggest that psychological career resources in terms of concern, control, curiosity, and confidence partially mediate the effects of more context-general, trait-like adaptivity on different career-specific behavioral forms of adapting.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Assessing difficulties in career decision making among Swiss adolescents with the German My Vocational Situation Scale(Hogrefe, 2013) Hirschi, Andreas; Herrmann, AnneAssessing problems in career decision making among adolescents is important for career guidance and research. The present study is the first to investigate among Swiss adolescents the factor structure and convergent validity in relation to personality of the German-language adaptation of the My Vocational Situation Scale. Two preliminary studies (N = 217) suggested that using a 5-point Likert scale response format would increase scale reliability. The confirmatory factor analyses in the main study with two cohorts (n = 341, eighth grade; n = 303, eleventh grade) confirmed that four main factors, which assess problems with identity, decision making, information, and perceived barriers, underlie the data. The barriers factor was differentiated into aspired vocation and personal situation. Construct validity was supported by significant relationships between favorable personality characteristics (emotional stability, extraversion, agreeableness, conscientiousness, generalized self-efficacy, and internal locus of control) and fewer problems. The results suggest that the vocational identity and barriers scales can be fruitfully applied to research on and the practice of career counseling with adolescents.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Calling and career preparation: investigating developmental patterns and temporal precedence(Elsevier, 13.03.2013) Hirschi, Andreas; Herrmann, AnneThe presence of a calling and career development are assumed to be closely related. However, the nature of and reason for this relationship have not been thoroughly investigated. We hypothesized the existence of reciprocal effects between calling and three dimensions of career preparation and assessed the change of the presence of a calling, career planning, decidedness, and self-efficacy with three waves of a diverse sample of German university students (N = 846) over one year. Latent growth analyses revealed that the intercepts of calling showed a significant positive correlation with the intercepts of all career preparation measures. The slope of calling was positively related to those of decidedness and self-efficacy but not to planning. Cross-lagged analyses showed that calling predicted a subsequent increase in planning and self-efficacy. Planning and decidedness predicted an increase in the presence of a calling. The results suggest that calling and career preparation are related due to mutual effects but that effects differ for different career preparation dimensions.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Beruf aus Berufung? – Ein Überblick über die Forschung(Deutscher Psychologen Verlag, 2012) Hirschi, Andreas; Herrmann, Anne01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Vocational identity achievement as a mediator of presence of calling and life satisfaction(SAGE, 2012) Hirschi, Andreas; Herrmann, AnneThe present study explores what mechanism might be responsible for the reported link between presence of a calling in one’s career and life satisfaction. It is proposed that vocational identity achievement acts as one important mediator of this relation and that the effects can be observed even when controlling for core self-evaluations (CSEs). The study used a short-term longitudinal design based on a sample of 269 German college students from different majors. The results confirmed the mediation model, with calling predicting vocational identity achievement 6 months later and identity serving as a stronger predictor of life satisfaction, all controlling for CSEs. However, contrary to previous research, presence of calling was not directly related to life satisfaction and even showed a negative relation when vocational identity achievement was controlled. The results are interpreted to suggest a multifaceted relation between calling and life satisfaction.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Replicating personality structure with confirmatory factor analysis using the German 16PF Questionnaire(05.07.2012) Herrmann, Anne06 - Präsentation
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