Institut für Wirtschaftsinformatik
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Publikation The NetAcademy - A Novel Approach to Domain-specific Scientific Knowledge Accumulation, Dissemination and Review.(1998) Lincke, David-Michael; Schmid, Beat; Schubert, Petra; Selz, DorianOver the last decade the speed at which knowledge is generated has greatly accelerated, thus exacerbating the problem of finding the right information at the right time and posing new kinds of challenges to the management of an ever increasing pool of knowledge. Taking up the ideas of the ancient Greek concept of Academia, the ?NetAcademy? is aiming at providing a knowledge medium to aid in the creation, integration, reviewing and dissemination of domain-specific knowledge in the scientific community taking full advantage of the unique characteristics of the Internet medium. The vision is to offer an open structure and management concept for virtually any kind of field of research in search of an intelligible organization of its contents.The paper emphasizes on the motivation of the NetAcademy concept and its feasibility on the basis of available Internet technologies.04B - Beitrag KonferenzschriftPublikation The EMBG Reference Model on Electronic Markets: The Korean Case of Jodal(Gemeinsamer Arbeitsbericht der Electronic Business Media Group (IWI-HSG) und der National Computerization Agency Korea, 1997) Kim, Eun; Schubert, Petra; Selz, DorianThe Reference Model on Electronic Markets was developed to provide an overview of the different organizational as well as technical aspects one should pay attention to when assembling a comprehensive Electronic Commerce System. The model was developed by the Electronic Business Media Group (EBMG) at the Institute for Information Management (University of St. Gallen, Switzerland). In this paper we are applying the Reference Model on Electronic Markets onto the special case of the JODAL project that deals with the continuos IT-support of the procurement process within the public sector in Korea. In the end, one of the JODAL aims will be the integration of existing EDI procedures with newly built-up EC applications on the Internet. So far, only big companies could afford to apply EDI effectively.05 - Forschungs- oder ArbeitsberichtPublikation Digital erfolgreich: Fallstudien zu strategischen E-Business-Konzepten(Springer, 2002) Schubert, Petra; Selz, Dorian; Haertsch, PatrickDas Buch diskutiert den Brückenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buches sind europäische Fallbeispiele. Die Ausführungen zu modernen Konzepten der Strategiefindung, der Formung von digitalen Wertenetzen sowie den Aufbau Virtueller Gemeinschaften werden an Hand von umgesetzten und erfolgreichen E-Business Projekten illustriert. Der Leser zieht einen direkten Nutzen aus den praktischen Beispielen dieser bereits umgesetzter E-Business-Konzepte. Die beschriebenen Ansätze erfolgreicher Unternehmen helfen bei der Ideenfindung und beim Design des eigenen Geschäftsmodells. Die drei Autoren arbeiten in Unternehmen und Forschungsinstitutionen, die innovative E-Business-Konzepte mit ihren Kunden entwickeln und umsetzen. Sie verfügen über einen breiten Erfahrungsschatz im Aufbau von Internetapplikationen und der Vermittlung von E-Business-Know-how. Bestellen Sie dieses Buch online:amazon.02 - MonographiePublikation Web assessment - A model for the evaluation and assessment of successful electronic commerce applications(1998) Selz, Dorian; Schubert, PetraThe original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium. Many sites feature fancy graphics, well organized content, but rarely a site induces the visitor to come back on a regular basis (with exceptions of course). The electronic commerce revolution some predicted experiences a setback due to a lack of consumer interest and some potential customers turn their screens rather off than meddling their way through a purchase order. But why are customers so indifferent?In fact most of the early World Wide Web entrance strategies have been rather driven by the inclination of an early adopters? strategy ?it is participation that counts?, than a sound business model for electronic commerce. Thus many companies and institutions discovered with surprise, that the comparatively modest budgets allocated to the development of their Web sites did not always guarantee success.04B - Beitrag KonferenzschriftPublikation Measuring the effectiveness of e-commerce Web sites(Butterworth-Heinemann, 2001) Schubert, Petra; Selz, Dorian; Stuart, Barnes; Hunt, BrianSuccessfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these ingredients into a unified approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have appeared in conference proceedings (Selz and Schubert 1997a, Selz and Schubert 1997b, Schubert and Selz 1999).04A - Beitrag SammelbandPublikation Web Assessment: Applied to the Agreement and Settlement Phase(1997) Selz, Dorian; Schubert, PetraOne of the most profound consequences of the ongoing information revolution is its influence on how economic value is created and extracted. The new information infrastructure redefines the relationships between buyer, seller, and middleman, allowing new ways of accessing and tapping information, and price arrangements. Most importantly the information about a product or service may be separated from the product or service itself. Consider how most books are sold today: most are sold in bookstores all around the country. When Jeff Bezos of Amazon.com set up his online bookstore in Seattle in 1995, he saw an opportunity to change the marketplace. He created a virtual bookstore, holding more than 2.5 mil. titles, about ten times as many as even the biggest bookstore in the physical world. For best-sellers, Amazon charges 40% below list price, for nearly everything else, at least a 10% applies. Result: sales of $16 mil.04B - Beitrag KonferenzschriftPublikation The NetAcademy - A New Concept for Online Publishing and Knowledge Management(1998) Schmid, Beat; Schubert, Petra; Selz, Dorian; Stanoevska-Slabeva, Katarina; Handschuh, Siegfried04B - Beitrag KonferenzschriftPublikation Organizational Design of an IT-based Knowledge System: The NetAcademy Concept(1998) Schubert, Petra; Selz, DorianThe emergence of new media channels such as the World Wide Web has induced a profound growth in the publication of books, papers, pictures and hypertext documents. In addition to forming a large knowledge base, the NetAcademy (NA) is meant to provide a meeting place for the joint discussion of trends, the exchange of personal opinions and research results within a specific scientific field of research or interest.Building up a compound knowledge system does not only require an adequate design and good technological implementation it involves also permanent engagement from a core of people responsible for news update, reviewing and feedback response. A smooth integration and automation of processes is therefore a key prerequisite for the successful maintenance and continuous attractiveness of the system.The paper describes the realization of the NetAcademy platform dealing with its template-based design and the combination of different software tools such as e.g.04B - Beitrag KonferenzschriftPublikation Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms(1999) Schubert, Petra; Selz, DorianSuccessfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these constituting characteristics into one approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have already been presented at conferences on information systems ([20], [21]).04B - Beitrag Konferenzschrift