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Publikation Alternde Belegschaften als Herausforderungen für Unternehmen(22.01.2016) Zölch, Martina06 - PräsentationPublikation Branding the nation. Swiss multilingualism and the promotional capitalization on national history under late capitalism(John Benjamins, 2016) Del Percio, AlfonsoThis paper discusses how Switzerland is branded by the Swiss state under late capitalism. Drawing on discursive data collected in the framework of a research project investigating the international promotion of Switzerland, I particularly focus on how multilingualism and cultural diversity are constructed by the Swiss government as a capital belonging to Switzerland and its history and on how and why this imagined historical capital is reframed in promotional terms. In doing so, I question the function of the historicity of Swiss multilingualism and cultural diversity in nation branding practices and analyze the logics causing specific tokens of multilingualism and cultural diversity to emerge as desirable promotional features. Finally, I research how the promotional investment in Swiss multilingualism and cultural diversity affects the status and value of its historical capital and how this has consequences for what can be said (or not) about Switzerland and its history.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Challenging the gendered segregation of work in the ICT-sector by de- and reconstruction of the professions identity discourses(19.05.2017) Resch, Dörte; Graf, IrisPurpose The persistence of gendered segregation of work in the ICT-sector in many European countries cannot be solely explained by unequal opportunities on the labour market or different (naturalized) interests or competences of men and women. Thus in this research it gets explored, why taking up studies or training in ICT does not appeal to women. The main goal is to find out how the identity of the ICT profession does (not) connect to female identity constructions. In a second step the analysis offers suggestions for reconstructions, so that a re-branding of a more gender inclusive identity of the professions identity can be developed. Design/Methodology Document Analysis of 59 documents on ICT degree programs, discourse analysis on 39 group discussions and problem centred interviews, n=84. Results Discourse analysis showed how the gendered discourses of the ICT profession are interlinked and thus form a heteronormative male image, which cannot be easily perturbed by e.g. just showing images of women. Limitations A quantitative study should be carried out to confirm the results on a broader scope. Research/Practical Implications It gets explained how identity constructions of the ICT profession are inherently gendered and that this gendering needs to be actively tackled on descriptions of the profession, degree programs and any promotional material on profession trainings. Originality/Value So far reconstruction, as known in discourse analysis, has not been connected with branding to mould an impact on a certain field of practice. Also the issue of tackling the gendered segregation of work through re-branding of an identity of a profession is novel.06 - PräsentationPublikation Decoding corporate volunteering in Swiss nonprofit organisations - challenges and solutions(Eidgenössische Technische Hochschule Zürich (ETH), 2015) Samuel, Olga11 - Studentische ArbeitPublikation Die Schweiz hat ein Eritrea-Problem(Neue Zürcher Zeitung, 22.09.2015) Binswanger, Mathias01B - Beitrag in Magazin oder ZeitungPublikation Die Tretmühlen des Glücks(Fischer, 2012) Binswanger, Mathias; Fischer, Ernst Peter; Wiegandt, Klaus04B - Beitrag KonferenzschriftPublikation Die Wahl des richtigen Teiches!(2015) Binswanger, Mathias01B - Beitrag in Magazin oder ZeitungPublikation Discourse Analysis as Intervention: A Case of Organizational Changing(Edward Elgar, 2016) Dey, Pascal; Resch, Dörte; Steyaert, Chris; Nentwich, Julia; Hoyer, Patrizia04A - Beitrag SammelbandPublikation Engineering commodifiable workers. language, migration and the governmentality of the self(Springer, 2017) Del Percio, AlfonsoThis article examines the strategies and forms of expertise on language and communication mobilized to engineer commodifiable migrant workers. Drawing on an ethnographic account of counselling practices in a state-run Italian job guidance centre for newly arrived migrants, I examine the calculations, tactics, and forms of expertise on language and communication mobilised by job counsellors. Here, I illustrate how these tactics regulate, or “police”, migrants’ communicational conduct and promote their socialisation into a desirable professional self that can be commodified on the Italian job market. In doing so, I demonstrate that the state’s investment in the policing of migrants and the commodifiability of their labour is an investment in a larger project of societal consent for both the arriving migrants and for the forms of precarity they are believed to embody in Italy. At the same time, I argue this state agenda should not make us blind to the fact that the individuals and actors, including professional counsellors, working in these job guidance centres seem ready to invest a great deal into these spaces in the interest of pursuing another, more emancipated agenda. Indeed, in my paper I aim to demonstrate that job guidance centres are also spaces of hope where people work to support migrants who are preparing themselves for a viable future and attempting to create the practical framework for their life projects.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Flexible Workforce - Fit für die Herausforderungen der modernen Arbeitswelt? Strategien, Modelle, Best Practice(Haupt, 2017) Zölch, Martina; Oertig, Marcel; Calabrò, VictorDas praxisorientierte Fachbuch bietet einen Überblick über aktuelle Trends sowie Best-Practice-Beispiele und zeigt konkrete Ansatzpunkte eines flexiblen Personaleinsatzes für die Führungs- und HR-Praxis auf.03 - SammelbandPublikation Geld allein macht nicht glücklich – Warum macht mehr Einkommen nicht glücklicher? Die Tretmühlen des Glücks(Societas, 2012) Binswanger, Mathias04B - Beitrag KonferenzschriftPublikation Genealogies of reflexivity. Register formations and the making of affective workers(De Gruyter, 2022) Del Percio, AlfonsoHow has the ability to express reflexivity, including regulating affect, come to be part of the bundled self that workers are required to be? This paper offers a rigorous genealogical analysis of the multiple histories of knowledge and power that have informed the emergence and shaping of ‘reflexive registers,’ or socially typified ways of speaking and reflecting about oneself that stand for morally marked models of selfhood. It takes as a starting-point programs documented in my ethnography of employability programs in London, UK where workers of all sorts are asked to learn to examine their personalities and to express their feelings. It then draws on original historiographical and ethnographic data that allows documentation of the logics and circumstances informing the emergence and development of reflexivity as a resource for employability. It argues for an interdisciplinary understanding of reflexivity and its communicability that theorises the workers as products of history, capital, and affect.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Geschlechterspezifische Segregation der Arbeit im ICT-Sektor: Dekonstruktion und Re-Branding der Identitätsdiskurse der Profession(29.09.2017) Resch, Dörte; Graf, IrisDer Frauenanteil in den Ausbildungen der Informations- und Kommunikationstechnologie ist mit etwa 15% in der Schweiz tief. In der Phase der Berufswahl wird die Identität von jungen Menschen besonders durch stereotype Geschlechterrollen beeinflusst. Widersprechen die in Berufsbildern verankerten Identitäten denen dieser jungen Menschen, dann wird diese Ausbildung für die jeweilige Anspruchsgruppe eher unattraktiv. Hieraus ergibt sich folgende Forschungsfrage: Wie können diskursiv erzeugte Identitäten der ICT-Profession so rekonstruiert werden, dass ICT-Ausbildungen auch für junge Fragen attraktiv werden? Mittels Diskursanalyse wurde untersucht, wie sich Identitätsaspekte im Sinne des Doing Gender reproduzieren und anschliessend ermittelt wie Berufsbilder eine positive Identifikation durch geschlechtersensitiven Re-Branding höhen können. Es zeigt sich, dass Ausbildungen dann als besonders unattraktiv wahrgenommen werden, wenn sich verschiedene männlich konnotierte Diskurse gegenseitig konfundieren. So erklärt sich auch, dass die alleinige Darstellung einer Frau auf einer Broschüre nicht genügt, um dieses zu pertubieren.06 - PräsentationPublikation Identifikation von Meinungsrobotern(Fachhochschule Nordwestschweiz FHNW, 2018) Gürtler, Stefan; Bendel, Oliver; Pustulka, Elzbieta; Binz, Mathias; Heimsch, FabianDer Bericht des Bundesrats «Rechtliche Basis für Social Media» (Bundesrat 2017) stellt fest, dass soziale Medien bei der öffentlichen Meinungsbildung an Bedeutung gewinnen und parallel dazu eine «zunehmende Beeinflussung bzw. Manipulation des politischen Diskurses» stattfindet. Gemeint sind insbesondere Meinungsroboter (als Vertreter der Social Bots), welche durch maschinelle Kommunikation die Themenagenda beeinflussen, Diskussionsgruppen infiltrieren und Nutzerprofile sabotieren. Die Hasler-Stiftung wurde zum Jahreswechsel 2017/18 darum gebeten, das Projekt «Identifikation von Meinungsrobotern» zu unterstützen. Informations- und Meinungsroboter werden, so die Argumentation ihr gegenüber, die Informationsflüsse einer Gesellschaft nachhaltig beeinflussen und verändern – nicht nur in der Politik. Ihre Aktivitäten zu erkennen, zu verstehen und zu bewerten gilt als notwendige Voraussetzung, um ihre Spielräume zu definieren und zu begrenzen.05 - Forschungs- oder ArbeitsberichtPublikation Introduction. language, work and affective capitalism(De Gruyter, 2022) Dlaske, Kati; Del Percio, AlfonsoThis special issue contributes to scholarship on language and affective economy by exploring the role played by affect in shaping work and workers under current configurations of capitalism. We take as a starting point the observation of increased valorisation and instrumentalisation of affect in the contemporary phase of capitalism. In this editorial introduction to the special issue, we set the scene by first outlining our questions, aims and objectives. Subsequently, we situate the contribution made by this issue in a larger social theorisation of affect and capitalism, particularly the notion of affective capitalism, and reflect on how this theorisation can contribute to sociolinguistic scholarship on work. The introduction concludes with an outline of the articles in this special issue, highlighting the way, empirically and conceptually, each article contributes to our understanding of the intersections between language, work and affective capitalism.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Ist weniger mehr? Tretmühlen des Glücks(Somedia, 2015) Binswanger, Mathias; Oehler, Ilse04A - Beitrag SammelbandPublikation Künstliche Inszenierung – Über Wettbewerbe in Forschung und Lehre(2011) Binswanger, Mathias04A - Beitrag SammelbandPublikation Language and neoliberal governmentality(Routledge, 2020) Martin Rojo, Luisa; Del Percio, Alfonso; Martín Rojo, Luisa; Del Percio, AlfonsoAgainst a background of the ongoing crisis of global capitalism and the fracturing of the neoliberal project, this book provides a detailed account of the ways in which language is profoundly imbricated in the neoliberalising of the fabric of social life. With chapters from a cast list of international scholars covering topics such as the commodification of education and language, unemployment, and the governmentality of the self, and discussion chapters from Monica Heller and Jackie Urla bringing the various strands together, the book ultimately helps us to understand how language is part of political economy and the everyday making and remaking of society and individuals. It provides both a theoretical framework and a significant methodological "tool-box" to critically detect, understand, and resist the impact of neoliberalism on everyday social spheres, particularly in relation to language. Presenting richly empirical studies that expand our understanding of how neoliberalism as a regime of truth and as a practice of governance performs within the terrain of language, this book is an essential resource for researchers and graduate students in English language, sociolinguistics, applied linguistics, linguistic anthropology, and related areas.03 - Sammelband
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