Hochschule für Angewandte Psychologie FHNW
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Publikation Explorative Study of Gigworkers in Switzerland: A Typology(22.09.2021) Ryser, Thomas; Konrad, Jonas; Flepp, CorsinResearch Question Gig Work is a new flexible form of work with automated placement of mini jobs on online platforms. Little is known today about the gig workers and their motives for the new form of work. We investigated motives, life situations and needs of gig workers from the largest platform in Switzerland. Research design The explorative study followed a sequential mixed method design with qualitative interviews (professional biographical interviews (n=18), validation workshops (n=20)) and a subsequent online survey (n=1268). The results of a qualitative content analysis and a cluster analysis were combined to develop the typology. Results Six types were found: Explorers, Professionals, Balancers, Jobbers, Integraters and Diversifiers. They show that there are different needs in terms of flexibility, reconciliation of different work and life domains, and networking. The types differ in relevance and time perspective to work as a gig worker (transition phases vs. mid- to long term perspective). Limitations Limitations arise due to the case study of a single platform, the specific labour law status of gig workers and the economic context in Switzerland. Furthermore, selection effects in recruitment must be considered. Theoretical/practical implications The typology allows a differentiated understanding of gig workers motives and needs. In practice, it supports a further development of the platform model and target group-specific communication. Relevance We describe one of the first gig worker typologies in the platform economy, the first in the Swiss context.06 - PräsentationPublikation Digital Working Experience durch Mixed Reality – eine Arbeit, die sich nicht nach Arbeit anfühlt?(21.04.2020) Rutz, Milena; Flepp, Corsin«Digital Working Experience durch Mixed Reality – eine Arbeit, die sich nicht nach Arbeit anfühlt?» Ein psychologischer Blick auf die Trends der Arbeit mit Fokus auf die Digitalisierung und einen Ausblick auf die Teamarbeit von morgen durch die Mixed Reality-Brille: • Was sind Trends in Arbeit und Digitalisierung? • Was macht Zusammenarbeit aus psychologischer Perspektive aus? • Welche Fragen sollten wir uns stellen, wenn es um die Experience in der Zusammenarbeit geht? • Welche Potenziale für die Teamarbeit finden sich in der Digitalisierung? • Welchen Beitrag können neue Technologien wie Mixed Reality zur Digital Working Experience leisten?06 - PräsentationPublikation Gig Work: Das Versprechen der selbstbestimmten Arbeit?(26.03.2019) Ryser, Thomas; Flepp, Corsin; Konrad, Jonas06 - PräsentationPublikation Emerging Patterns of Worker Identities in the Swiss Gig Economy(SWIPE, 08/2019) Ryser, Thomas; Flepp, Corsin; Konrad, JonasThe gig economy is receiving more and more public attention. The current debate revolves around the inherent ambiguity of the legal status of so-called gig workers. Gig work can be conceptualized internally as a kind of hybrid work form containing rationales of control related to employment as well as the degrees of freedom and flexibility normally attributed to self-employment. Working in the economy is connected to a high degree of ambiguity regarding job security and financial stability, planning and coordination of workloads, as well as broader issues regarding life course planning and career path development. The internal ambiguity of gig work as a newly emerging work form has several implications for the construction of worker identities. Gig workers are required to evaluate the role of the emerging new work form regarding identity development in their actual life span and their career development. It is proposed, that the respective individual relevance of gig work for professional development as well as the integration in to private and work-related identities generates needs for identity adaptation. Therefore, the construction of new combinations of work related, but in a more general term also life course related identity patterns is expected. To get an exploratory insight into emerging identity patterns, the construction of gig worker identities was analyzed in a qualitativeexplorative study by interviewing 18 platform workers of the biggest gig work company in Switzerland. In the interviews narratives of gig worker biographies were evoked and social identity maps visualized. In two subsequent workshops with ten gig workers from the same company the identified patterns were communicatively validated. The results of the qualitative-explorative inquiry lead to the development of a typology of gig worker identity patterns. Identity patterns can be differentiated on the dimensions of integration of gig work in the actual life course, the relevance of gig work and other life and work domains, as well as the complexity of social identity patterns. Furthermore, the identified patterns are related to different styles of identity integration. More specifically, workers perceiving gig work as a transition in their vocational development can be distinguished from workers, who have developed a mid-term perspective in doing gig work. The development of a more stable perspective is related to hybrid combinations of central identity domains (work or private), compared to more complex patterns in transient forms of gig work episodes. The method of visualizing identity maps can be evaluated as useful for the identification of emerging identity patterns in hybrid work arrangements. So far, the study is limited to the workers of the gig work platform under study, but the applied method of identity mapping seems conducive to the investigation of emerging, identity patterns in other work contexts. A further validation of the developed identity patterns could be used to inform the current debate on the legal status of gig workers.04B - Beitrag KonferenzschriftPublikation Personas for a better understanding of emerging worker identities in the Swiss Gig Economy(25.10.2018) Ryser, Thomas; Flepp, Corsin; Konrad, JonasThe present applied research project studied gig workers of the biggest platform company in Switzerland (around 180’000 users inscribed). To assess worker personas data were analyzed from 18 indepth interviews including the inquiry of worker biographies, their work related social network structures. The results show that platform workers can be differentiated according to the continuity in the perception of the work form. Gig workers seeing the work form as a transition phase in their vocational development can be distinguished from workers who have developed a mid- till long- term perspective in doing gig work. The classification of personas can be interpreted as a model of individual career paths in a highly volatile, new job environment, where new worker identities emerge.06 - PräsentationPublikation Mixed-Reality-Szenarien für die standortübergreifende Kommunikation im Unternehmenskontext(22.10.2018) Ryser, Thomas; Flepp, CorsinTrotzt der rapide voranschreitenden Digitalisierung ist die standortübergreifend Kommunikation eine Hürde für die Integration in standortübergreifenden Unternehmenssettings. Der bereits Ende 70er Jahre untersuchte Effekt, dass mit räumlicher Distanz auch die Kommunikationsfrequenz abnimmt, lässt sich auch in der heutigen Zeit bestätigen. Dabei lassen sich vor allem zwei Grenzen informeller Kommunikationsprozesse feststellen. Erstens ist die spontane, informelle Kommunikation standortübergreifend schwierig zu gestalten. Zweitens stellen intensive, auch eher informelle ablaufende Kollaborationsprozesse bspw. in Entwicklungsteams eine grosse Herausforderung dar. Ein Forschungsteam des Instituts für Kooperationsforschung und –entwickluing hat sich deshalb mit den Grenzen bestehender Meeting-Technologie befasst. In der Keynote werden integrierte Telepresence-Möbellösungen vorgestellt, welche in einem standort-übergreifenden Setting mehr Spontanität und Nähe ermöglichen. Zudem wird aufgezeigt, wie für standortverteilte Kollaborationsprozesse Potenziale von Mixed Reality (bspw. Hololens) genutzt werden können. Szenarien aus einem aktuellen Forschungsvorhaben, welche eine engere, standortübergreifende Integration in Kollaborationsprozesse vor allem bei innovativen Aufgaben (Design, Enwticklung) erlauben sollen, werden erstmals präsentiert.06 - PräsentationPublikation Das Wechselspiel zwischen individuellen und kollektiven Bewältigungsstrategien virtueller Teamarbeit – ein Teufelskreis?(19.09.2018) Ryser, Thomas; Flepp, CorsinDurch Fortschritte in der Entwicklung von digitalen Medien wird Teamarbeit auch über geografische, organisationale und zeitliche Grenzen hinweg möglich. In dieser Hinsicht hat sich mit geografisch verteilten globalen Teams eine neue Form der Zusammenarbeit entwickelt, welche für Unternehmen von zunehmender wirtschaftlicher sowie strategischer Bedeutung ist. Durch den spezifischen Kontext ergeben sich Unsicherheiten und Mehrdeutigkeiten in der verteilten Teamarbeit, welche sich meist nur über bestimmte Bewältigungspraxen auf Teamebene managen lassen (bspw. late night Meetings, Reisen). Diese führen zu Stressoren, welche spezifische Anforderungen an die Bewältigung auf individueller Ebene mit sich bringen. In diesem Forum wird diese Wechselwirkung des kollektiven Umgangs mit den Anforderungen verteilter Teamarbeit und den erfahrenen individuellen Belastungen thematisiert. Zudem werden erfolgsversprechende Auswege aus möglichen negativ Spiralen aufgezeigt.06 - PräsentationPublikation Designing Rooms for Virtual, Informal Communication: Reciprocal Awareness as a Central Criterion(Springer, 01/2017) Flepp, Corsin; Schlick, Christopher Marc; Duckwitz, Sönke; Flemisch, Frank; Frenz, Martin; Kuz, Sinem; Mertens, Alexander; Mütze-Niewöhner, SusanneThe trend towards decentralized collaboration in companies leads to challenges for informal communication because spatial proximity is missing. This is a problem since informal communication is considered to be key for successful collaboration. Telepresence systems, which connect distant places, are potential solutions. However, little is known about which conditions are beneficial and which ones detrimental to informal communication. In this qualitative study, conditions which further informal communication, were examined in different virtual café settings. A method was developed which combined participatory design with a qualitative experiment. In the Usability Lab of the University of Arts and Sciences Northwestern Switzerland (FHNW), 19 people (N 19) tried out various virtual café settings, analyzed requirements for optimization and subsequently tested them. At the same time, 20 group interviews were conducted and analyzed according to the principles of heuristic-detecting social research. Three subcategories which influence each other were identified as key results (awareness, privacy and control). These three subcategories need to be balanced when a virtual café (room and technology) is designed. Furthermore, encouraging (reciprocal) awareness could also be a possible solution.04B - Beitrag Konferenzschrift
