Schmiedel, Theresa
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Soziale Roboter in organisatorischen Kontexten: Die Rolle von Kultur und zukünftiger Forschungsbedarf
Die Integration von sozialen Robotern in Unternehmen nimmt stetig zu. Das bedeutet, dass es in Zukunft einen vermehrten Einsatz von physisch verkörperten Robotern geben wird, die mit Menschen sozial interagieren und zusammenarbeiten. In diesem Kapitel skizzieren wir die organisatorischen Kontexte, in denen die aktuelle Forschung soziale Roboter untersucht, und weisen auf kulturelle Herausforderungen hinsichtlich ihrer Implementierung am Arbeitsplatz hin. Wir legen nahe, dass die erfolgreiche Integration von sozialen Robotern in Organisationen eine kulturelle Passung zwischen den in sozialen Robotern eingebetteten Werten und den im organisatorischen Kontext, in dem der Roboter eingesetzt wird, gelebten Werten erfordert. Darüber hinaus schlagen wir eine Agenda für zukünftige Forschung vor, die sich mit den wertebasierten kulturellen Herausforderungen bei der Einführung von sozialen Robotern in organisatorischen Kontexten befasst.
Exploring Variables That Affect Robot Likeability
Like in human-human interaction, people tend to interact in human-robot settings with those they like. Therefore, it is important to understand what variables affect robot likeability. The present study aims at providing insights into how robots’ anthropomorphism, voice, gestures, approaching behaviors as well as perceived warmth and competence play a role in robot likeability. We conducted an online survey (N=191) studying two humanoid robots with different characteristics. Our exploratory study empirically indicates that the investigated variables are significantly correlated with robot likeability for both robots but with differing strengths. Further, the likeability of the two robots is predicted by differing variables, with robot voice being the only common predictor for both robots.
A user-centered agile approach to the development of a real-world social robot application for reception areas
As social robots are increasingly entering into the real world, developing a viable robot application has become highly important. While a growing body of research has acknowledged that the integration of an agile development methodology with user-centered design (UCD) provides advantages for both organizations and end users, integrating UCD in an agile methodology has been a challenging endeavor. The present paper illustrates a user-centered agile approach that integrates user perspectives through formative usability testing during an agile development process of a robot application and thus differentiates from most robot application evaluations, which conduct summative usability testing (i.e., they quantitatively test goal achievement after technological developments). Through an active involvement of organization and end users, we were able to develop a social robot application that is both useful and usable. Therefore, the illustrated approach is particularly suitable for developing real-world robot applications while ensuring the desired high level of usability.
The relation between BPM culture, BPM methods, and process performance: evidence from quantitative field studies
Business process management (BPM) research conceptualizes BPM culture as a type of organizational culture that supports BPM. No quantitative fieldwork has so far examined how such a supporting role manifests itself. We study the relationship between BPM culture, BPM methods, and process performance empirically. Our analysis of multiple survey data sets from a total of 581 practitioners of multiple industries suggests that BPM methods indirectly contribute to process performance by establishing a BPM culture. This finding updates the prevalent assumption that the correct application of methods yields direct performance benefits. We discuss several implications for theory and practice.
Towards a wave approach for value sensitive design in social robotics
Even though a broad range of social robots are currently available on the market, social robots are not yet an integral part of companies, healthcare providers, or public institutions. This might be due to the fact that the prevalent developer perspective immanently focuses on technological advancements, whereas a human-centered view remains underrepresented. In this paper, we argue that a human-centered perspective which integrates values and beliefs of relevant technology stakeholders needs to complement existing approaches to social robot design. Therefore, we propose to apply value sensitive design (VSD) to improve the process of social robot development and design. Even though VSD has become popular in recent years and it represents an established approach to foster innovative technologies, it has not yet been widely applied in the context of social robotics. Concretely, in this paper we will outline the added value of using VSD for social robots and we will explain how to utilize this methodology to enrich research and practice in social robotics.
Social robots in organizational contexts: The role of culture and future research needs
The integration of social robots in organizations is on the rise. In the future, an increase in the application of physically embodied robots who socially interact and collaborate with humans is expected. In this chapter, we outline the organizational contexts in which current research examines social robots and point out cultural challenges regarding their implementation in the workplace. We suggest that the successful integration of social robots in organizations requires a cultural fit between values embedded in social robots and values lived in the organizational context in which the robot is deployed. In addition, we propose an agenda for future research that addresses the associated cultural challenges of introducing social robots into organizational contexts.
Introducing case study audio podcasts in business and information systems studies
The paper presents a project of the School of Business of the University of Applied Sciences and Arts Northwestern Switzerland in which the project team is developing case study podcasts together with Swiss-based technology startups to apply them in case-based teaching in Business and Information Systems study programs. The goal of the project is to facilitate students' access to case study contexts by allowing them to listen to podcasts for self-study and develop solutions for practice-oriented business and technology challenges in the classroom and guided group work. This provides an engaging blended learning approach for the students through increased motivation to consume the learning material as well as a deeper connection to the study material, compared to the more commonly applied text-based case studies. This can enable much more productive classroom discussions and group work and could therefore provide improved learning outcomes, such as increased reflection, critical thinking, as well as analytical and problem-solving skills. The paper enriches the blended learning debate with details about the case study podcast production from a content-related, technological and didactical perspective as well as provides insights into the planned evaluation of the application of case study podcasts with regard to learning outcomes.
May I show you the route? Developing a service robot application in a library using design science research
The present study demonstrates the ongoing development of a service robot application in a campus library through the application of Design Science Research (DSR) combined with user-centered design (UCD). In particular, we involved librarians and co-created an application solution addressing two use cases: giving directions to a desired subject area/book and providing recommendations for an event/book. Additionally, we involved potential end users to evaluate the robot artifact through an onsite usability test (N = 14) already within the design cycle. This process resulted in a successful application of the robot artifact for the identified use cases and shows feasibility of combining DSR with UCD.
Topic modeling as a strategy of inquiry in organizational research: a tutorial with an application example on organizational culture
Research has emphasized the limitations of qualitative and quantitative approaches to studying organizational phenomena. For example, in-depth interviews are resource-intensive, while questionnaires with closed-ended questions can only measure predefined constructs. With the recent availability of large textual data sets and increased computational power, text mining has become an attractive method that has the potential to mitigate some of these limitations. Thus, we suggest applying topic modeling, a specific text mining technique, as a new and complementary strategy of inquiry to study organizational phenomena. In particular, we outline the potentials of structural topic modeling for organizational research and provide a step-by-step tutorial on how to apply it. Our application example builds on 428,492 reviews of Fortune 500 companies from the online platform Glassdoor, on which employees can evaluate organizations. We demonstrate how structural topic models allow to inductively identify topics that matter to employees and quantify their relationship with employees’ perception of organizational culture. We discuss the advantages and limitations of topic modeling as a research method and outline how future research can apply the technique to study organizational phenomena.