Institute for Competitiveness and Communication
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Ergebnisse nach Hochschule und Institut
Publikation Grundlagen der Unternehmenskommunikation. Werbung, Public Relations und Marketing im Dienst der Corporate Identity(hep, 2005) Göldi, SusanUnverwechselbare Identität ist für Unternehmen unverzichtbar. Dazu braucht es strategische Unternehmenskommunikation - je grösser, dynamischer und vielfältiger das Unternehmen, umso mehr muss in die Unternehmenskommunikation investiert werden. Strukturen, Prozesse, Methoden und Massnahmen der Unternehmenskommunikation sind im Grundlagenwerk eingeführt. Beispiele unterstützen das Verständnis.02 - MonographiePublikation A firm perspective of antidumping and countervailing duty cases in the United States of America(Springer, 2007) Lindeque, Johan PaulThe role played by firms in the prosecution of antidumping and countervailing duty cases in the United States of America is understudied. This paper provides greater understanding of the challenges faced by firms during the process of prosecuting antidumping and countervailing duty cases in the United States of America. This is achieved by applying a theoretical model of corporate political activity to data collected through interviews with 24 trade attorneys in Washington DC, practicing in the area of antidumping and countervailing duty law. Antidumping and countervailing duty cases are found to require significant resource commitments from firms in the participating industries, as well as requiring individual firms to make a number of strategic decisions. The value of an affirmative decision and imposition of duties to the domestic and foreign industry is found to be more nuanced than previous studies have suggested. Non-duty effects of AD and CVD cases are also confirmed. Finally a clearer understanding of the role of individual firms in antidumping and countervailing duty cases is shown to have the potential to improve how industry influence is taken account of in future research.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Multilateralism and the Multinational Enterprise(Cambridge University Press, 2009) Lawton, Thomas; Lindeque, Johan Paul; McGuire, StevenHow do multilateral institutions influence the strategic choices and actions of international managers? This paper addresses the question by exploring the impact of the World Trade Organization's (WTO) decision-making process on multinational enterprises (MNEs). We discuss the three phases of the WTO decision-making lifecycle - the formulation of trade rules, the implementation of those rules, and the enforcement of the rules and propose a strategic adjustment framework for understanding how companies alter their strategies and structures in response to the WTO's rules and operations. We argue that the increased relevance of multilateral rules and enforcement mechanisms embodied in the WTO - is an important influence on MNE strategies and structures because of the increasing embeddedness of the WTO in national levels of regulation. We illustrate this through examples taken from the pharmaceutical, textiles and sugar industries sectors that have witnessed substantial multilateral regulation.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation The United States and Trade Disputes in the World Trade Organization: Hegemony Constrained or Confirmed?(Springer, 2007) Lindeque, Johan Paul; McGuire, StevenDoes the World Trade Organization function to reinforce American dominance (or hegemony) of the world economy? We examine this question via an analysis of trade disputes involving the United States. This allows us to assess whether the US does better than other countries in this judicialised forum: and in so doing enhance the competitive prospects of their firms. The results are equivocal. The United States does best in the early phases of a dispute, where political power is important. It does less well as the process develops.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation The Potential for Developing Opportunity-Oriented Entrepreneurship in Croatia: An institutional perspective(11/2009) Fuduric, NikolinaUsing Nobel Prize winner Douglass North's Institutional theory, a case is made for the necessary context needed to enable opportunity-oriented entreprenership in Croatia. To unleash entrepreneurial potential, the institutional environment of a nation is to be examined from different institutional levels: government, social context, and the individual. Informal, as well as formal institutions are examined. In Croatia's case, as in many other eastern European nations, if the institutional environment does not become professionalized, the nation is placed in a viscious cycle of necessity entrepreneurial activity.04B - Beitrag KonferenzschriftPublikation Another Paradox in the Periphery?: Innovations among non-novel entrepreneurs(Regional Studies Association, 05/2008) Fuduric, Nikolina; Hardy, Sally; Larsen, Lisa Bibby; Freeland, Frankie04B - Beitrag KonferenzschriftPublikation 04A - Beitrag SammelbandPublikation Klar und einfach kommunizieren. Ein praktischer Leitfaden für KMU(Cosmos, 2005) Erny, Hansjörg; Käch, RuediKommunikationsleitfaden für die Praxis. Behandelt Kommunikationsthemen aus dem betrieblichen Umfeld: So funktionieren wir - Wie man geschickt und fair verhandelt - mit Kommunikation führen - Kommunikation in Krisenfällen. (Überarbeitete Auflage im 2016)02 - MonographiePublikation Communication Management in Medium-Sized Enterprises(03.06.2007) Winistörfer, Norbert; Einwiller, Sabine06 - PräsentationPublikation Kommunikation in Schweizer KMU: Leistungsfähigkeit - Erfolgsfaktoren - Entwicklungspotentiale(12/2007) Winistörfer, Norbert; Boenigk, Michael; Hug, Christoph; Einwiller, Sabine; Lehmann, Dominik05 - Forschungs- oder Arbeitsbericht