Institute for Competitiveness and Communication
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Publikation Economic development in Mexico and the role of blockchain(Horizon Research, 2019) Zbinden, Fabian; Kondova, GaliaThis paper studies recent economic and political developments in Mexico and the potential role of blockchain technology in improving governance and fighting corruption in the country. Mexico badly needs innovative solutions to fight the persistent problems of corruption and inefficient governance. At the same time, blockchain, being a decentralized technology, promises to reduce administrative costs and ensure transparency in the public services. The paper takes stock of the current state of blockchain implementation in the economy and in the public administration of Mexico as well as studies the advantages and disadvantages related to the further outspread of the technology in the country. Moreover, the work aims at drawing policy recommendations as to the future role of blockchain in the public management and economic development in Mexico.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Drivers of customer satisfaction in outsourced software development projects(ACM, 2019) Helbling, Thomas; Ali, ShaukatThe objective of this quantitative study is to evaluate the main drivers of customer satisfaction (CS) regarding outsourced software development projects and to demonstrate what actually matters in regard to CS. Positive cooperation and proactive communication with the customer are the most important drivers of CS. The economic outcome and the delivered software influence CS less strongly.04B - Beitrag KonferenzschriftPublikation Die Digitale Transformation. Handlungsfelder und Projekte aus der Schweiz & England(2018) Peter, Marc K.06 - PräsentationPublikation Avoiding the iceberg: conceptual and didactic alternatives to essentialist paradigms of intercultural communication(A Consortium of American Referred Publications Location, 2018) Thorrold, Craig; Ochsner, AndreaThe dominant paradigm in the field of intercultural communication is the dimensional model of national cultures developed by Geert Hofstede and further elaborated by authors such as Fons Trompenaars and Charles Hampden-Turner, Richard Lewis and the authors of the GLOBE report. This model seeks to explain the behavior of individuals, especially in business contexts, through reference to numerical or relative values extrapolated from empirical data on the level of individual countries for a specific number of abstract variables that are supposedly connected with fundamental questions of social organization. This paradigm has enjoyed considerable favour in the area of intercultural studies, especially in the area of training, but in recent years it has also been subject to sustained critique from academics who have raised fundamental objections to its theoretical foundations, its methodology, its conclusions, and its claims to practical relevance. The current paper summarizes these objections and considers their01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Applying a trust lens to the study of international strategic alliance negotiations(Inderscience, 2019) Jeive, MichaelThis paper considers the value of applying a trust lens to the study of international strategic alliance negotiations. This paper considers that, in the context of international strategic alliances, negotiation is not limited to the process of reaching an initial agreement, but also includes the implementation and joint value creation phases. In a context where neither party has the power to enforce values on the other, the process of negotiating values and managing expectations brings the structures of the working relationship into sharp focus illuminating the ongoing process whereby agreed or accepted behavioural values emerge and begin to underpin the collaborative endeavour. Following a brief cultural diversion to show how the trust lens can illuminate the development of alliance culture, the paper provides an overview of key recent literature on the conception of trust and trust development before returning to a discussion of trust and negotiation and especially of the strategic alliances.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Global consumer cultures and experiences of sustainable food consumption in host country(North American Business Press, 2018) Lim, Leng Khim (Lynn); Londob, GeorgeOur research examined how subculture, micro-culture and acculturation influence sustainable food consumption of expatriates. More than fifty expatriates, retailers and sustainable labeling organizations participated in the research interviews. The research explored the depth of consumption cultural phenomenon. Expatriates had varying knowledge of sustainable food labels and its concepts in their consumption experience. Their sustainable food consumption habit, fueled by the global consumer culture, related to the triple dimensions. Integration into a new consumption was evident in the findings of economic considerations. This research provided some strategic and useful insights in responding to the needs of global consumers or expatriates.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Governance of decentralized autonomous organizations(David Publishing, 2019) Kondova, Galia; Barba, RenatoThis paper draws parallels between the OECD principle on disclosure and transparency and the decentralized autonomous organization (DAO) governance on a blockchain. It provides an overview of the DAO concept based on self-executing smart contracts on a blockchain. The blockchain keeps a record of data and transactions in a decentralized and immutable form. The self-executing smart contracts on a blockchain ensure transparency and automation of the decision-making process in a DAO. The paper concludes that a DAO governance structure provides for transparency and enables shareholders to exercise their rights in an informed way. Considering the early stage of development of DAOs, however, caution is needed especially with regards to potential protocol vulnerabilities and legal uncertainties.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Personal sales success factors in a wealthy market environment(Institute of Eastern Europe and Central Asia, 2019) Stros, Michael; Říha, David; Říhová, Elena; Lim, Leng Khim (Lynn)This study aimed to determine the success factors in personal sales in a wealthy market environment. For this purpose, a quasi-experimental design was formulated and the Swiss automotive market was selected. This market has some peculiarities in comparison to other markets, such as generally wealthy customers who demand fuel-efficient cars with significant horse power in the higher price range. Videos of personal sales conversations were produced and shown to the study participants for evaluation. The sales took place in the automotive sector, but the results can be transferred to other sectors. The theoretical concept of personal sales is introduced, sales theories, techniques and strategies are discussed. The different types of communication are introduced and explained. As a result, a factor analysis is conducted in order to interpret the results. The paper provides then conclusions by discussing and construing the results. Theoretical and managerial contributions and possible limitations are derived.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Modelling the choice of Vietnamese adolescents between school and work(Routledge, 2019) Hulliger, Beat; Thu, Nguyen Thi HongBased on the Vietnamese Household Living Standard Survey (VHLSS) 2014, the factors of participation in education and/or labour market of Vietnamese adolescents in the age range 11 to 18 is studied. Children working too much, in particular at age 11 to 15, are actually in child labour, and also older adolescents may compromise their future due to sacrificing education for work. Many children in developing countries combine school and work and, in addition, the category inactive or ‘not in education, employment or training’ must be taken into account. Hence, the choice between four possible outcomes, school only, combining school and work, work only and inactivity, is analysed by a comprehensive discrete choice model. The conceptual model for our analysis considers, in addition to classical personal and household factors, also ethnicity, region, urbanicity and seven public development programmes. These factors are particularly important for the development policy of Vietnam. The complex design of the VHLSS needs proper weighting and adaptation of methods. Gender, age, income and the education of adults in the household have a strong impact on the choice. Ethnicity, urbanicity and regional disparities are relevant, too, but only two development programmes have a significant impact.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Leveraging CPE set texts for intercultural learning and critical literacy in business English programmes(2018) Thorrold, CraigMany advanced students in business degree programmes seek to gain the CPE qualification, as this certificate provides proof of proficiency in English at C2 level. Preparation for the CPE writing paper provides the opportunity to read and reflect on one or more set texts in order to answer one of the questions in Part 2 of the exam. In the CPE Handbook for teachers, it is explained that “[c]andidates who choose these questions will be expected to have a good knowledge of the text, or the film version, and to be able to deal with the themes and ideas of the chosen text” (Cambridge English Language Assessment, 2016, p. 24). However, “candidates are not expected to demonstrate skill in literary analysis” (Cambridge English Language Assessment, 2016, p. 24).04B - Beitrag Konferenzschrift