Institut für Unternehmensführung

Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/65

Listen

Ergebnisse nach Hochschule und Institut

Gerade angezeigt 1 - 10 von 67
  • Publikation
    Teaching sustainability to marketing students in an implicit and efficient way
    (2024) Miller, Barbara Therese; Felder, Juliane
    06 - Präsentation
  • Publikation
    AI literacy as a threshold concept. Fostering sustainable AI education
    (2024) Felder, Juliane; Heuss, Sabina; Callegaro, Elena
    06 - Präsentation
  • Publikation
    Bidding behaviour in second-price and random nth-price auctions with interval private values
    (2024) Banerjee, Prasenjit; Debkumar, Chakrabarti; Datta, Souvik; Hussain, Abul Maala Tanvir
    04B - Beitrag Konferenzschrift
  • Publikation
    Development of a theoretical marketing technology maturity model
    (Inderscience, 2024) Hüttermann, Marcel; Kaeppeli, Lisa; Rozumowski, Anna; Klaas, Michael
    MarTech is defined as tools and technology used to assist professionals in reaching the defined company goals by supporting them throughout the complete marketing campaign execution and evaluation process from acquisition to customer retention. With the increasing complexity of tools available for a multitude of functionalities, sometimes even overlapping capabilities, finding the right solution for a business is becoming increasingly complex. The aim of the study was to develop a theoretical maturity model for marketing technology to help businesses assess their current state and show potential further development regarding marketing technology. Based on literature review and 20 interviews with experts in the field of marketing technology our aim was reached, and the model could be developed. The research findings involve a comprehensive audit of relationships before data analysis, leading to the amalgamation of dimensions such as ‘team structure’ and ‘skills’ into the consolidated ‘people’ dimension. The dimensions – technology and data, strategy, organisation, people and skills, and customers – are explored in subsequent chapters, offering insights into their roles in MarTech maturity and guiding businesses in assessment and development.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Publikation
    On poverty porn
    (Cambridge University Press, 2023) Del Percio, Alfonso; Cowan, Hannah; Del Percio, Alfonso
    04A - Beitrag Sammelband
  • Publikation
    Writing banal inequalities. How to fabricate stories that disrupt
    (Cambridge University Press, 2023) Cowan, Hannah; Del Percio, Alfonso; Cowan, Hannah; Del Percio, Alfonso
    In this Element, the authors write about the everyday production and experiences of banal inequality. Through a series of sections, each comprising of a blogpost written for Disruptive Inequalities, and a commentary from the author on the predicaments they encountered in the writing process, this Element shares, and confronts, the ways we fabricate stories and use writing to resist. It makes visible the choices, practices, and reflections that have led to the writing of our stories and offers the tools we have used to fabricate them, to all those who may find them meaningful to appropriate, adapt, and translate to fight the struggles that they want to fight. These tools are formulated in a way for writers to develop their own methods of storytelling and activism. The authors hope this Element contributes to an ongoing debate on how writing serves banal resistance.
    03 - Sammelband
  • Vorschaubild
    Publikation
    The role of public funding agencies for startup promotion. An international comparison
    (Springer Cham, 2024) Schulte, Volker; Birkenmeier, Beat; Verkuil, Arie Hans
    The article describes start-up promotion policies of governments in an international comparison. It analyses the advantages and disadvantages of subsidies for start-ups.
    04A - Beitrag Sammelband
  • Vorschaubild
    Publikation
    Epilogue. Bridging past to future - small analogy of economic crises
    (Springer Cham, 2024) Schulte, Volker; Köhle, Ivan; Verkuil, Arie Hans
    The article describes economic crises from Diocletian, to pre-modern and modern crises during industrialization and the way to find out of it.
    04A - Beitrag Sammelband
  • Vorschaubild
    Publikation
    Piloting innovative forms of nature-based learning in business schools. Shifting mindsets for regenerative futures and business models to emerge
    (Mondragon Unibertsitatea, 2024) Wyss, Ananda; von Kutzschenbach, Michael; Hoveskog, Maya; Tell, Joakim; Khitous, Fatima; Norris, Nicole
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Global and risk-group stratified well-being and mental health during the COVID-19 pandemic in adults. Results from the international COH-FIT Study
    (Elsevier, 2024) Solmi, Marco; Thompson, Trevor; Estradé, Andrés; Agorastos, Agorastos; Radua, Joaquim; Cortese, Samuele; Dragioti, Elena; Vancampfort, Davy; Thygesen, Lau Caspar; Aschauer, Harald; Schlögelhofer, Monika; Aschauer, Elena; Schneeberger, Andres; Huber, Christian G.; Hasler, Gregor; Conus, Philippe; Do Cuénod, Kim Q.; von Känel, Roland; Arrondo, Gonzalo; Fusar-Poli, Paolo; Gorwood, Philip; Llorca, Pierre-Michel; Krebs, Marie-Odile; Scanferla, Elisabetta; Kishimoto, Taishiro; Rabbani, Golam; Skonieczna-Żydecka, Karolina; Brambilla, Paolo; Favaro, Angela; Takamiya, Akihiro; Zoccante, Leonardo; Colizzi, Marco; Bourgin, Julie; Kamiński, Karol; Moghadasin, Maryam; Seedat, Soraya; Matthews, Evan; Wells, John; Vassilopoulou, Emilia; Gadelha, Ary; Su, Kuan-Pin; Kwon, Jun Soo; Kim, Minah; Young Lee, Tae; Papsuev, Oleg; Manková, Denisa; Boscutti, Andrea; Gerunda, Cristiano; Saccon, Diego; Righi, Elena; Monaco, Francesco; Croatto, Giovanni; Cereda, Guido; Demurtas, Jacopo; Brondino, Natascia; Veronese, Nicola; Enrico, Paolo; Politi, Pierluigi; Ciappolino, Valentina; Pfennig, Andrea; Bechdolf, Andreas; Meyer-Lindenberg, Andreas; Kahl, Kai G.; Domschke, Katharina; Bauer, Michael; Koutsouleris, Nikolaos; Winter, Sibylle; Borgwardt, Stefan; Bitter, Istvan; Balazs, Judit; Czobor, Pál; Unoka, Zsolt; Mavridis, Dimitris; Tsamakis, Konstantinos; Bozikas, Vasilios P.; Tunvirachaisakul, Chavit; Maes, Michael; Rungnirundorn, Teerayuth; Supasitthumrong, Thitiporn; Haque, Ariful; Brunoni, Andre R.; Costardi, Carlos Gustavo; Schuch, Felipe Barreto; Polanczyk, Guilherme; Luiz, Jhoanne Merlyn; Fonseca, Lais; Aparicio, Luana V.M.; Valvassori, Samira Silva; Nordentoft, Merete; Vendsborg, Per B.; Hoffmann, Sofie Have; Sehli, Jihed; Sartorius, Norman; Heuss, Sabina; Guinart, Daniel; Hamilton, Jane Elizabeth; Kane, John M.; Rubio, José M.; Sand, Michael S.; Koyanagi, Ai; Solanes, Aleix; Andreu-Bernabeu, Alvaro; Caceres, Antonia San Jóse; Arango, Celso; Díaz-Caneja, Covadonga M.; Hidalgo-Mazzei, Diego Alberto; Vieta, Eduard; González-Peñas, Javier; Fortea, Lydia; Parellada-Redondo, Mara José; Fullana, Miquel Àngel; Verdolini, Norma; Andrlíková, Eva; Janků, Karolína; Millan, Mark John; Honciuc, Mihaela; Moniuszko-Malinowska, Anna M.; Loniewski, Igor; Samochowiec, Jerzy; Kiszkiel, Łukasz; Marlicz, Maria; Sowa, Paweł Mateusz; Marlicz, Wojciech M.; Spies, Georgina; Stubbs, Brendon; Firth, Joseph; Sullivan, Sarah A.; Darçin, Asli Enez; Aksu, Hatice Bagdatli; Dilbaz, Nesrin; Noyan, C. Onur; Kitazawa, Momoko; Kurokawa, Shunya; Tazawa, Yuuki; Anselmi, Alejandro; Cracco, Cecilia Valentina; Machado, Ana Inés; Estrade, Natalia; De Leo, Diego; Curtis, Jackie; Berk, Michael; Carvalho, Andre Ferrer; Ward, Philip B.; Teasdale, Scott B.; Rosenbaum, Simon; Marx, Wolfgang; Horodnic, Adrian Vasile; Oprea, Liviu; Alexinschi, Ovidiu Eugen; Ifteni, Petru Iulian; Turliuc, Serban; Ciuhodaru, Tudor; Boloş, Alexandra; Matei, Valentin Petre; Nieman, Dorien H.; Sommer, Iris E.C.; van Os, Jim J.; van Amelsvoort, Thérèse A.M.J.; Sun, Ching Fang; Guu, Taiwei; Jiao, Can; Zhang, Jieting; Fan, Jialin; Zou, Liye; Yu, Xin; Chi, Xinli; de Timary, Philippe; van Winkel, Ruud; Ng, Bernardo; Peña de León, Edilberto; Arellano, Ramon; Roman, Raquel; Sanchez, Thelma; Movina, Larisa G.; Morgado, Pedro; Brissos, Sofia; Aizberg, Oleg R.; Mosina, Anna A.; Krinitski, Damir; Mugisha, James; Sadeghi-Bahmani, Dena; Sheybani, Farshad; Sadeghi, Masoud; Hadi, Samira; Brand, Serge; Errázuriz, Antonia; Crossley, Nicolas A.; Ignjatovic-Ristic, Dragana; López-Jaramillo, Carlos Alberto; Efthymiou, Dimitris; Kuttichira, Praveenlal; Kallivayalil, Roy Abraham; Javed, Afzal A.; Afridi, Muhammad Iqbal; James, Bawo Onesirosan; Seb-Akahomen, Omonefe Joy; Fiedorowicz, Jess G.; Daskalakis, Jeff D.; Yatham, Lakshmi N.; Yang, Lin; Okasha, Tarek A.; Dahdouh, Aïcha; Tiihonen, Jari; Shin, Jae Il; Lee, Jinhee; Mhalla, Ahmed; Gaha, Lotfi; Brahim, Takoua; Altynbekov, Kuanysh S.; Negay, Nikolay; Nurmagambetova, Saltanat; Jamei, Yasser Abu; Weiser, Mark B.; Correll, Christoph Ulrich
    International studies measuring wellbeing/multidimensional mental health before/ during the COVID-19 pandemic, including representative samples for >2 years, identifying risk groups and coping strategies are lacking. COH-FIT is an online, international, anonymous survey measuring changes in well-being (WHO-5) and a composite psychopathology P-score, and their associations with COVID-19 deaths/restrictions, 12 a-priori defined risk individual/cumulative factors, and coping strategies during COVID-19 pandemic (26/04/2020-26/ 06/2022) in 30 languages (representative, weighted non-representative, adults). T-test, χ2, penalized cubic splines, linear regression, correlation analyses were conducted. Analyzing 121,066/142,364 initiated surveys, WHO-5/P-score worsened intra-pandemic by 11.1±21.1/13.2±17.9 points (effect size d=0.50/0.60) (comparable results in representative/weighted non-probability samples). Persons with WHO-5 scores indicative of depression screening (<50, 13% to 32%) and major depression (<29, 3% to 12%) significantly increased. WHO-5 worsened from those with mental disorders, female sex, COVID-19-related loss, low-income country location, physical disorders, healthcare worker occupations, large city location, COVID-19 infection, unemployment, firstgeneration immigration, to age=18-29 with a cumulative effect. Similar findings emerged for P-score. Changes were significantly but minimally related to COVID-19 deaths, returning to near-pre-pandemic values after >2 years. The most subjectively effective coping strategies were exercise and walking, internet use, social contacts. Identified risk groups, coping strategies and outcome trajectories can inform global public health strategies.
    01A - Beitrag in wissenschaftlicher Zeitschrift