Institut für Marktangebote und Konsumentscheidungen
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/26120
Listen
11 Ergebnisse
Ergebnisse nach Hochschule und Institut
Publikation Konsumentscheidungen und Konsumpsychologie(18.03.2024) Tobler, Christina06 - PräsentationPublikation Eating green. Consumers’ willingness to adopt ecological food consumption behaviors(Elsevier, 12/2011) Tobler, Christina; Visschers, Vivianne; Siegrist, MichaelFood consumption is associated with various environmental impacts, and consumers’ food choices therefore represent important environmental decisions. In a large-scale survey, we examined consumers’ beliefs about ecological food consumption and their willingness to adopt such behaviors. Additionally, we investigated in more detail how different motives and food-related attitudes influenced consumers’ willingness to reduce meat consumption and to buy seasonal fruits and vegetables. We found consumers believed avoiding excessive packaging had the strongest impact on the environment, whereas they rated purchasing organic food and reducing meat consumption as least environmentally beneficial. Similarly, respondents appeared to be most unwilling to reduce meat consumption and purchase organic food. Taste and environmental motives influenced consumers’ willingness to eat seasonal fruits and vegetables, whereas preparedness to reduce meat consumption was influenced by health and ethical motives. Women and respondents who preferred natural foods were more willing to adopt ecological food consumption patterns.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Green consumer behavior. Consumers' knowledge and willingness to act pro-environmentally(Eidgenössische Technische Hochschule ETH Zürich, 2011) Tobler, Christina; Siegrist, Michael; Gutscher, Heinz; Visschers, Vivianne11 - Studentische ArbeitPublikation Organic tomatoes versus canned beans: How do consumers assess the Environmental Friendliness of Vegetables?(SAGE, 09.01.2011) Tobler, Christina; Visschers, Vivianne; Siegrist, MichaelThe assessment of a food product’s environmental friendliness is highly challenging for consumers because such an assessment requires the consideration of various product characteristics. Furthermore, products often show conflicting features. This study uses a choice task and a questionnaire to examine how consumers judge the environmental friendliness of several vegetables. The consumers’ assessment is compared with life cycle assessment (LCA) results, which represent the overall environmental impact of a product throughout its lifespan. In contrast to the LCA, consumers consider transportation distance rather than transportation mode and perceive organic production as very relevant for the environmental friendliness. Furthermore, consumers assess the environmental impact of packaging and conservation as more important than the LCA results show. Findings also suggest the current product information for vegetables is insufficient for judging their environmental friendliness. Implications for information campaigns and ecological food labeling are discussed.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Die Nutzung von KI in Unternehmen aus Sicht der Selbstbestimmungstheorie(Springer, 2020) Hudecek, Matthias; Mc Auley, Steven; Buchkremer, Rüdiger; Heupel, Thomas; Koch, Oliver04A - Beitrag SammelbandPublikation Eine arbeits- und organisationspsychologische Betrachtung der Arbeitswelt der Zukunft(TRIO Hochschulverbund Transfer und Innovation Ostbayern, 2020) Hudecek, Matthias; Fischer, Peter01B - Beitrag in Magazin oder ZeitungPublikation Führung in reduzierter Arbeitszeit (FirAZ): Eine qualitative Studie betrieblicher Führungsmodelle im Spannungsverhältnis zwischen Präsenzkultur und neuen Flexibilitätserfordernissen(MA Akademie Verlags- und Druck-Gesellschaft, 2020) Kratzsch, Robert; Ullrich, Bastian; Hudecek, Matthias; Hellert, Ulrike04A - Beitrag SammelbandPublikation Konsumentenbasierter Markenwert (CBBE) Schweizer Krankenkassen. Entwicklung und Überprüfung eines Modells zur Bestimmung der Wirkungsbeziehungen zwischen der Markenstärke von Krankenkassen und ihren Determinanten(Universität Zürich, 2006) Hauser, Mirjam; Jonas, Klaus; BBDO Consulting Suisse AG11 - Studentische ArbeitPublikation Values & Visions 2030 – Trends & values in international comparison(GIM Gesellschaft für innovative Marktforschung mbH, 2020) Hannes, Fernow; Hauser, Mirjam; Björn, Huber05 - Forschungs- oder ArbeitsberichtPublikation Sharity. Die Zukunft des Teilens(GDI Gottlieb Duttweiler Institute, 2013) Frick, Karin; Hauser, Mirjam; Gürtler, Detlef02 - Monographie