Institut für Wirtschaftsinformatik
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/66
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Ergebnisse nach Hochschule und Institut
Publikation Collaboration Platforms for Virtual Student Communities(2003) Schubert, Petra; Koch, MichaelSince its inception, the Internet has served as a virtual meeting place for people sharing common interests. These electronically supported interest groups are nowadays called Virtual Communities. Networked computers are used to support direct communication and indirect information exchange, and to provide awareness and match-making services. The use of member profiles adds a new dimension to the support of the interaction between community members. Information about the members is needed to introduce the members to each other and to empower individualized services. The paper describes the research design of two empirical platform projects, one of them carried out in Germany, the other one in German-speaking Switzerland. Both projects are targeted at students and their respective needs for information, interaction and exchange.04B - Beitrag KonferenzschriftPublikation Identities Management: An Approach to Overcome Basic Barriers in E-Commerce and Collaboration Applications(2004) Koch, Michael; Schubert, Petra; Lechner, UlrikeThe development of the Internet was originally based on the assumption that users remain anonymous. In the real world, however, people always have an identity ? often even more than one. The transfer of real world transactions to the online world therefore requires identity information. More and more services, especially in e-commerce and collaboration applications, need to identify the user for providing personalized services or for presenting the user to other users. As in real life, a user in an online environment usually plays different roles and interacts with different services hosted by different providers. Current approaches to provide identity information on the Web still force users to provide and update information about their identity for each service independently.04B - Beitrag KonferenzschriftPublikation Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design(2003) Piller, Frank; Koch, Michael; Möslein, Kathrin; Schubert, PetraThe idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial literature on manufacturing and information systems for mass customization, research on the role of the customer within the co-design process is rare. However, customers face new uncertainties and risks when purchasing a customized good. We discuss these risks and provide a new approach to address these problems based on personalization and collaboration. We will analyze how personalization of the co-design process and collaboration of users within communities can render (mass) customization more efficient. Our objective is to set a research agenda in the field of user interaction with toolkits for customer co-design.04B - Beitrag KonferenzschriftPublikation The Power of Personalization: Customer Collaboration and Virtual Communities(2002) Schubert, Petra; Koch, MichaelUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.04B - Beitrag KonferenzschriftPublikation From Mass Customization to Collaborative Customer Co-Design(2004) Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, KathrinUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.04B - Beitrag KonferenzschriftPublikation Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities(Wiley, 2005) Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, KathrinThe idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the growing individualization of demand. Compared to the rather huge amount of literature on manufacturing and information systems for mass customization, only little research discusses the role of the customer within the co-design process. Customers face new uncertainties and risks, coined "mass confusion" in this paper, when acting as co-designers. Building on a construction strategy of empirical management research in the form of six case studies, we propose the use of online communities for collaborative customer co-design in order to reduce the mass confusion phenomenon.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Communities and Personalization for Individual Products(2002) Koch, Michael; Möslein, Kathrin; Schubert, PetraThe use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities such as product development, feedback, support for other customers, recommendations etc. This can be in the form of active participation or simply a sharing of preferences. The structuring and organization of this participation may empower the customer and may result in new kinds of dynamics in customer collaboration.04B - Beitrag Konferenzschrift