Institut für Wirtschaftsinformatik
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/66
Listen
16 Ergebnisse
Ergebnisse nach Hochschule und Institut
Publikation Personalisierung von E-Commerce-Applikationen in KMU: Schlussfolgerungen aus einer empirischen Untersuchung(Physica, 01.09.2002) Leimstoll, Uwe; Schubert, PetraPersonalisierung von E-Commerce-Applikationen ist ein Thema, das mit fortschreitender Reife der Systeme zunehmende Bedeutung erlangt. Es gibt heute bereits integrierte E-Commerce-Software, die E-Shop und Personalisierungsfunktionen integriert anbietet. Die erhältliche Software ist für KMU aber zu aufwendig und zu teuer. Vor diesem Hintergrund sahen wir ein Bedürfnis, die Potenziale der Personalisierung in KMU zu untersuchen. Neben den theoretischen Grundlagen der Personalisierung werden in diesem Paper die Ergebnisse einer empirischen Studie vorgestellt. Mit Hilfe einer Umfrage untersuchten wir die Einsatzpotenziale für Personalisierungstools in Schweizer KMU. Die Ergebnisse zeigen, dass einerseits ein Bedarf an Personalisierung besteht, andererseits die KMU personalisierten E-Commerce-Applikationen aber (noch) skeptisch gegenüberstehen. Ausserdem wird deutlich, dass die Heterogenität der organisatorischen und technischen Gegebenheiten die Entwicklung von Standardtools erschwert.04A - Beitrag SammelbandPublikation Handbuch zur Personalisierung von E-Commerce-Applikationen(Fachhochschule beider Basel (FHBB), Institut für angewandte Betriebsökonomie (IAB), 2002) Schubert, Petra; Leimstoll, UweIm Rahmen eines von soft[net] geförderten Projekts entwickelt das Kompetenzzentrum E-Business am Institut für angewandte Betriebsökonomie (IAB) der Fachhochschule beider Basel (FHBB) Grundlagen für Personalisierungstools für KMU. Dieser Arbeitsbericht beschreibt die zugrundeliegenden Mechanismen zur Erfassung, Verarbeitung und Auswertung der Kundenprofile. Der Arbeitsbericht ist ein Folgebericht zur E-Commerce-Studie 2002 [Leimstoll/Schubert 2002].05 - Forschungs- oder ArbeitsberichtPublikation Personalisierung im E-Commerce(Netzmedien AG, 2009) Leimstoll, UweDieser Beitrag gibt einen groben Überblick über das Thema der Personalisierung im E-Commerce. Er beschreibt Chancen und Gefahren der Personalisierung und zeigt auf, wie Personalisierungsmassnahmen zu identifizieren und zu implementieren sind.04A - Beitrag SammelbandPublikation The Personalization Map, An Application-Oriented Overview of Personalization Functions(GITO, 22.06.2006) Risch, Daniel; Schubert, Petra; Leimstoll, UwePersonalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners.Our discussion focuses on the Personalization Map. The map provides an extensive overview on personalization functions that can be used to individualize and improve human-computer-interaction both in B2C and B2B e-commerce environments. In a first step, the functions are classified according to their order of appearance in the buying process. In a second step they are grouped into subcategories. There is no single strategy for selecting successful personalization functions as the suitability varies depending on the industry and the goods sold.04A - Beitrag SammelbandPublikation Collaboration Platforms for Virtual Student Communities(2003) Schubert, Petra; Koch, MichaelSince its inception, the Internet has served as a virtual meeting place for people sharing common interests. These electronically supported interest groups are nowadays called Virtual Communities. Networked computers are used to support direct communication and indirect information exchange, and to provide awareness and match-making services. The use of member profiles adds a new dimension to the support of the interaction between community members. Information about the members is needed to introduce the members to each other and to empower individualized services. The paper describes the research design of two empirical platform projects, one of them carried out in Germany, the other one in German-speaking Switzerland. Both projects are targeted at students and their respective needs for information, interaction and exchange.04B - Beitrag KonferenzschriftPublikation myLandscapes.ch ? Explaining Recommender System Principles in a Web-based Application(2006) Risch, DanielmyLandscapes is a personalization demonstrator offering insight into some common personalization and recommender systems approaches. Instead of products that are offered in e-shops, myLandscapes provides pictures of landscapes which can be rated, labelled and sent to friends. myLandscapes is able to predict future user ratings and to explain similarities both between users and pictures. The predicted values are used to display landscapes based on user?s preferences. The main advantage of offering pictures in this application is that users do not need previous knowledge in a specific domain. People can easily assess whether or not they are attracted by a landscape and therefore cannot only rate pictures without previous knowledge but can also judge resulting predictions at first glance. The application is a first prototype and will be further developed in the future.04B - Beitrag KonferenzschriftPublikation Digitale Medien für das Management der 1:1-Kundenbeziehung(2000) Schubert, PetraDigitale Medien (1:1-Medien) bietet neue Möglichkeiten eines gezielten Massenmarketings durch Interaktivität und individuelle Ansprechbarkeit des Kunden. Marketingautoren sprechen von "kollaborativem Marketing" als einem neuen Paradigma, das klassische Elemente wie "product, place, price, promotion" bereichert bzw. ersetzt. Virtuelle Gemeinschaften können in diesem Umfeld eine wesentlich Rolle spielen, da sie den Prozess des kollektiven Bewusstseins kultivieren..01B - Beitrag in Magazin oder ZeitungPublikation Legal Issues of Personalized E-Commerce Applications(2004) Schubert, Petra; Kummer, Mathias; Leimstoll, UweUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.04B - Beitrag KonferenzschriftPublikation Personalization Beyond Recommender Systems(Springer, 2006) Schubert, Petra; Leimstoll, Uwe; Risch, DanielPersonalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners (action research). The main contribution described in this paper is the Personalization Map. The map provides an extensive overview on personalization functions that can be used to individualize and improve human-computer-interaction both in B2C and B2B e-commerce environments. In a first step, the functions are classified according to their order of appearance in the buying process. In a second step they are grouped into subcategories. There is no single strategy for selecting successful personalization functions as the suitability varies depending on the industry and the goods sold.04B - Beitrag KonferenzschriftPublikation Extending ERP Systems in SMEs into Personalized E-Commerce Applications(University of Bremen, Germany, 2003) Schubert, Petra; Leimstoll, Uwe; Lechner, UlrikePersonalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP-II systems.04B - Beitrag Konferenzschrift